Sharing lessons from sending 50 bn web push notifications - Ravi Trivedi, PushEngage
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a) Do's and Don't of Web Push Notifications b) How to send Hyper Targeted Push Notifications - Campaigns that are working well in Web Push c) Benchmark metrics on what to expect - Subscription Rate, Click Rate, Conversion Rate, Best time to send, Frequency to Send d) Web Push Best Practices for E-commerce, and for Publishers
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Sharing lessons from sending 50 bn web push notifications - Ravi Trivedi, PushEngage
- 2. PushEngage Intelligent Web Push Notifications Lessons from sending 50 Billion Notifications ravi@pushengage.com
- 3. Introduction We haveScale Customers LoveUs 10,000+ LiveWebsites 150+ Countries 3 to 5 Billion+ Monthly Push Notifications 2 to 4B+Visits/MonthThrough our Platform Happy Customers Recognized in Industry as Leader Scale
- 5. WhatAre Browser Push Notifications? A user on your site opt-ins to notifications - Explicit Opt-in, - No Personal Information Subscribed user gets the notification if online, and browser is open - Expiry Time of Notification is unique
- 6. Notification Types Emoji Support MultiAction Notification Support Rich Notification/Large Image Support
- 7. ROI of Web Push
- 8. Push Notifications ROI Much Higher than Email Source: PushEngageAggregate Data, MailChimp Benchmarks
- 9. Web Push Subscription Registration Rate are High Capture Subscription From Customers who Don’t share Email Address Opt-in/Registration Rates ByVariousTypes of Permission Boxes Much Higher Subscription Rates over Email High Subscription Rate + High Click Rate = High ROI forThis Channel
- 10. Push Notifications Vs. Retargeting Take Aways • Cost to Re-engage is very low with PushEngageWeb Push Notifications. • Web Push Notifications, is a must have part of Marketing mix, for re-engagement Total Active Push Subscribers 100,000 View Rate 70% CTR 5% Clicks/Notification 3500 Total Notifications/Month 30 Total Clicks/Month 105,000 PushEngage Plan Cost $249 Cost Per Click 0.002$
- 11. Case Studies
- 12. CaseStudy
- 13. CaseStudy
- 14. Ideal Web Push / AI in Web Push
- 15. WhereWeb Push Notifications Should beUsed ? Elephant in the Room IdealWeb Push = Context + Personalized of Important + Urgent Messages
- 16. IntelligentWeb Push Dynamic Segmentation • Most Likely to Click • Most Likely to Buy • IdealTime to Send • Which Channel to Send Personalized Notification • Name, Cities, Attributes Send in CustomerTime Zone A/BTesting
- 17. Other Findings
- 18. Cart Abandon - Web Push or Email?
- 19. Large ImageVs No Large Image
- 21. Subscriber Portability Part of our dashboard – Portability options HTTPS Sites A) IndependentVapid Key for each account B) Gather subscription on your HTTPS domain HTTP Sites A) Gather subscription on your HTTPS Subdomain, usingCustom subdomain B) IndependentVapid Key Check our Blog Article https://www.pushengage.com/blog/the-complete-guide-to-implementing-browser-push- notifications-without-a-vendor-lock-in/
- 22. Backup
- 23. Background Browsers Started Support for Web Push on Mobile & Desktop 1. Safari from 2013 2. Chrome from April 2015 3. Firefox from Jan 2016 4. Edge in July 2018 [We support this] 5. iOS expected in next 1 year. Majority of Users Now Can Be ReachedWith Web Push Notifications Safari + Firefox + Chrome +Edge +Opera + UC Browser + Samsung Internet = 85% of Browser Market share
- 24. PushEngageKey Features Segmentation – User Defined, Geo, DeviceType Triggered & Drip Notifications – based on user action Send in CustomerTime Zone APIAccess for Advanced CRM Integration A/BTesting for Notifications Multiple Site and Multi User Control Detailed Analytics – Funnel Analytics
- 25. Overview of Features Step 1 : Gather Subscribers Step 2: SegmentYour Subscribers Step 3:AutomateYour Campaigns DetailedAnalytics Other Product Features
- 26. Optimized Subscription Options Best Performance Single Step and Browser Native Opt-in • Cannot Customize • Appears in Local Language of Browser Setting
- 27. Subscription Funnel Analytics OnlyTool to offer Accurate Subscription Rate Measurement • Actual Impression for Subscription pop-up depends on how many new eligible customers, and require extra measurement.
- 28. Segmentation To Personalize Notifications Create Segments of Users, and SendThem Contextual Information Types of Segments Supported Geographic – City/State/Country DeviceType – Desktop/Mobile/Tablet BrowserType – Firefox/Chrome/Edge/Safari Date Range –Any range of subscription Custom – Any Classification that you may have
- 29. AutomatedCampaigns Trigger Automatic Notifications, based on user action
- 35. A/BTesting Your Notifications A/BTest offers many ways to test what is best for your audience • TestVarious Creatives and SeeWhat Works Best • TestVarious Images and Emojis • Test Large ImageVs Regular Image • Test 15 second open vs Open till interaction
- 36. GetTheTime Right Send inCustomer Time zone • Now with a single click you can schedule notification to reach at specific time in customer time zone. • Several Countries have many time zones : • US has 5 time zones,Australia has 4 time zones
- 38. AdvancedAPI for One toOne Personalization JavascriptAPI, and RESTAPI Enrich User Profile information with your CRM identifier Use your CRM identifiers to query our API, and send customized notifications PersonalizedOne to One NotificationAPI Trigger Campaigns possible based on events and schedule API https://www.pushengage.com/api/ for details SampleCode available on the website