Using digital gamification to drive engagement

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Using digital gamification to drive engagement

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dacadoo
Digital engagement
Selected customers:Won over 20 national and international awards:
• Founded in 2010
• 75+ employees across Zurich (HQ), Kiev and Malaga, and sales offices in Boston, Canada, Odense (DK) and Sydney.
• Develop and operate the dacadoo Health Score and the Digital Health Engagement Platform, dacadoo GO and the dacadoo Risk Engine
• More than 80 patents submitted and more than 20 granted (Health Score, Feedback Loop, etc.).
Team MalagaTeam KievTeam Zurich
Team Zurich, USA, Canada and Asia Pacific

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dacadoo GO
Digital walking game

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dacadoo GO
Digital walking game

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dacadoo GO
Digital walking game

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One billion special steps
Daman Tamshi and dacadoo GO

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Campaign Case Study – Daman Tamshi
dacadoo GO
Campaign
Goal
• Creating a branded dacadoo GO walking
app for a leading health insurance provider
in the UAE.
• The users will take part in a step challenge
across the nation.
• Once the community reach 1 billion steps
500,000 AED will be donated to the Special
Olympics Abu Dhabi
• Available to download now! Search ‘Daman
Tamshi’ in app stores

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Campaign Case Study – Daman Tamshi
dacadoo GO

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Campaign Case Study – Daman Tamshi
dacadoo GO

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What is Gamification?
Using digital gamification to drive engagement

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Challenges, Quests and Rewards
dacadoo GO

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Immersive Experiences = Engaged Audience
dacadoo GO
• More effective than traditional marketing – much more immersive
• Experiential - creating immersive, engaging experiences
• We are increasingly mobile consumers
• Softer way to push ultimate goals and messages

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Digital Gamification and Interactivity
dacadoo GO

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Gamification and Physical Activity
dacadoo Step Score
The Step Score is represented by a
number between 1 and 1,000.
It’s a scientifically valid
representation of human health
based on the players:
• Weight
• Height
• Date of birth
• Gender
• Walking activity

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WHO Study – Get people moving
dacadoo GO

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Community Challenges
dacadoo GO

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Your Game, Your Rules
dacadoo GO
Introduce your own
geolocations
Include locations relevant to your
company. You can also add branded
quests, team battles, and your own
location-specific content.
Language
support
GO can be translated into any
language upon request.
Collect
vouchers
Vouchers or offers can be collected
by players at specific locations
Reward your
audience
You can fully customize the
content of the reward shop.

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Campaign Case Study – 20 Minuten
dacadoo GO
Campaign
Results
One promoted online article (20 Minuten)
Target: German-speaking part of Switzerland
Competition: Find the Money
Prize: CHF 5,000
More than 2,000 signups
Engagement of 45 %
Effectively claimed payout ~55%

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Campaign Case Study – Riva Digital GO
dacadoo GO
Campaign
Results
Fighting hypertension with gamification
• Users are encouraged to walk to selected
places in Switzerland to collect virtual objects.
• Many of the locations are partner pharmacies
whereby users can get their blood pressure
measured.
• Raising awareness of hypertension
• Help Riva Digital to achieve their goal to
lower the blood pressure of 100,000 people
by April 2019.

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Campaign Case Study – Riva Digital GO
dacadoo GO

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Final Remarks
dacadoo GO
• No need to overcomplicate
• Ensure it doesn’t overshadow your
message
• Boosts engagement
• Increases motivation to take action
• Creates healthy competition
• Generates a buzz
• Simple and easy to understand

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Thank you
Chelsea Gurr
Product and Campaign Manager dacadoo GO
chelsea.gurr@dacadoo.com