Digital Business Development in a Social Media World
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This document discusses how digital business and product development in the social media age. It highlights key facts about social media usage globally and how companies are using social media in Denmark. It emphasizes that innovation often comes from customers, not within companies, and provides examples of how companies like Fluke and Caterpillar engage customers through social media to collaborate on products. The presentation argues that social media is not just a marketing channel but should be an integrated, real-time feedback platform across the entire company.
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Digital Business Development in a Social Media World
- 1. Digital Business PRODUCT & SERVICE DEVELOPMENT in a digital & social media world http://fuckyeahhappy.tumblr.com/post/157918828
- 2. presented by NATASHA FRIIS SAXBERG Digital Entrepreneur CEO & Founder, Gignal Affiliated at the Copenhagen Institute for Futures Studies Text Web Entrepreneur Co-author of the Danish Twitter Book + Advisory board member Danish Child Foundation The Danish Finance Union Roskilde Festival
- 3. Broadcasting social media buzz for brands and events - produced by the audience. flickr/seedingchaos
- 5. The Twitter Book... and +1 soon.
- 8. Facts In A Digital World. shutterstock
- 9. Active Users Per Month Global Use. > 1 mia. > 500 mio. > 800 mio. > 400 mio. > 175 mio.
- 10. Creating Business Value With Social Media Corporations using social media in Denmark. Social Semantic. Yes No 0 35 70 66% 34%
- 11. Customer Recommendations. 89% trust customer recommendations. 29% trust TV ads. The Nielsen Company 2011 - EUROPA.
- 12. If You Want To Give Customers Value Respond to their issues and complaints. 55% became a customer of a company because of their reputation for great customer service 40% began purchasing from a competitive brand because of their reputation for great customer service. Flickr/powerhouse_museum
- 13. The Difference Between. Closed Communication Flickr/sepblog
- 15. The Power Of Networks. Metcalfe’s law 10 People = 45 connections. 100 people = 4.950 connections. 1000 people = 499.500 connections.
- 16. The Digital Landscape. Tech Meets Value
- 17. Community The Foundation. Internal & external. Virtual Teams.
- 18. Microblogging 140 characters. #topic in focus.
- 19. Visual Communication. Pictures says more than a 1000 words.
- 20. Location based services. Situational communication with GPS.
- 21. What You Share Is What You Get.
- 22. Be The Expert! Communication in depth.
- 23. Cases - Business 2 Business.
- 24. Trans Media Presence. When Innovation Is A Corporate Value.
- 25. Understanding the value of being Nerdy. Customers wants knowledge not ads! 22.783 Likes 4.474 Shares
- 27. Product Development & Services. Customer Collaboration.
- 28. Innovation & Product Development. INNOVATION RARELY COMES FROM INSIDE A COMPANY. Let your customers be creators.
- 29. FLUKE. Test and measurement equipment - supporting specialists.
- 30. Nerd Community. Ask & Answer Discuss & Develop
- 31. Caterpillar - a movement. CAT is not a company or a product - it’s a lifestyle.
- 32. Social Media Is Not A Layer It’s a cross-company platform - creating a real-time feedback loop.
- 34. Social Media Is Not The Future it’s our present.
- 35. ?@saxberg natasha@saxberg.dk natasha.saxberg.dk gignal.com +45 23901797
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- If you want to make a customer feel valued, don’t give them rewards, simply respond to their issues and complaints\n\nAgain and again as we analyse the results from Wave 6 we see the power of social media to create loyalty. What is even more apparent is amongst influencers, those people who often talk about the category, we can see that it not only drives loyalty it creates desire for the brand too (See Figure 20). Responding to a customer’s problem is a natural behaviour for a truly social brand and consumers clearly respect and respond to this\n\n
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- eksponentiel stigning\n
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- What works and what does not?\n\nrecognition, activity, spam?\n\n
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- Visual Value. \nEasy To Watch And Understand.\nEASY TO SPREAD.\n
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- link juice\n
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- Distribution of stories and conversations.\n
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- Social Media = feedback lool\n
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- share them\n
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