DSI vs. Marketing - Le bras de fer du Digital

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Cette présentation vous amènera vers mon article publié sur L'Obs Le Plus "DSI vs. Marketing : le bras de fer du digital !". Sébastien Bourguignon

Leadership & Management

DSI VS. MARKETING :
LE BRAS DE FER DU DIGITAL !
Sébastien Bourguignon
@sebbourguignon
http://sebastienbourguignon.wordpress.com
http://monmasteradauphine.wordpress.com
✉ bourguignonsebastien@free.fr
☎ +336 88 06 21 71

IL N’Y A AUCUN DOUTE SUR LE FAIT QUE
LE NUMÉRIQUE IMPACT TOUTES
LES ENTITÉS DE L’ENTREPRISE.

DES RESSOURCES HUMAINES EN PASSANT PAR
LES ACHATS, TOUS LES SALARIÉS SONT
CONCERNÉS PAR CETTE TRANSFORMATION
PROFONDE QUI AFFECTE L’ORGANISATION.

MAIS, IL Y A DEUX DIRECTIONS QUI SE FONT
LA GUERRE POUR PRENDRE EN CHARGE
LA TRANSFORMATION DIGITALE, LA DIRECTION
DES SYSTÈMES D’INFORMATIONS
ET LA DIRECTION MARKETING.

LIEN VERS MON ARTICLE SUR
CE THÈME SUR LE PLUS DE L'OBS

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