1. CONSUMER BEHAVIOR & PREFERENCES
14%
Never
Rarely
24% 11%
15% 14% 8% 14% 25% 13% 11%
%
50
40
30
20
10
Ask family & friends
Indie
Country
5%
Figures are based on the results of a series of sur vey questions with over
15K ScanLife Mobile app users respondents. If you would like to learn more
please contact us at info@scanlife.com or visit us at www.scanlife.com.
Infographic from
From coupon and shopping activity to app interests
and beyond, we recently surveyed more than 15K of
ScanLife Mobile app users to learn more about their
individual preferences. The findings reveal interesting
buying behaviors that your company should consider
when targeting consumers.
How often do you use coupon apps?
More than once a week
52%
12%
16%
20%
Once or twice a month
Once a week
Once a day
What is your favorite type of mobile app?
Fitness
& Health
Music News Social
Media
Games Messaging
App
Shopping
0
When interested in a new product,
how do you learn more?
57%
16%
20% 4%
3%
Visit store
Through social
media channels
Online search
Scan product
barcode
What music genre appeals to you most?
8%
21%
6%
9%
31%
25%
What is your favorite movie genre?
Hip-Hop
R&B
Other
Pop
Electronics
Food &
Beverage
*What type of information would
you like to receive in your ScanLIfe app?
Health &
Beauty
Food &
Beverage
Documentaries &
Independent Films
Animated/Family
Romance
Comedy
Action & Adventure
Sci-Fi/Fantasy
Drama
11% 4%
35%
34%
11%
How often do you dine out?
%
100
80
60
40
20
0
52% 22% 18% 8%
Sometimes Rarely Almost Always Never
Which products do you use
coupons for most frequently?
Tools &
Hardware
Health &
Beauty
Apparel
SALE
3%
16%
55%
12%
When scanning QR Codes or UPC Codes,which
type of products do you typically scan?
Travel &
Tourism
Clothing
Electronics
39%
16%
26%
7%
12%
How often do you visit the
grocery store in a month?
Once or twice a month
2%
36%
16%
42%
4%
Once a week
More than once a week
Never
Rarely
How often do you typically try a new
product due to having a coupon?
Sometimes
Almost Always
48%
17%
30%
Off!
Scan
to learn more
or visit
http://scn.my/info
203
145 146
313
202
785
*Respondents were able to select more than one answer
42% of consumers claim
comparative pricing is most
important to them when
online shopping
1 in 4 consumers
use coupons every day
Movie
Trailers
Event
Ticket Info
New
Product Info
Sweepstakes
Promotions
Recommended
Apps
Product
Discounts
& Coupons