You must unlearn what you have learned: ditching old habits for the sake of agency innovation

•

5 likes•528 views

The advertising industry always talks about the importance of acting like a start-up. So, in October of last year, our agency decided to put its money where its mouth is, and launched its own start-up, Crafted By My Heart, an iOS app that allows people to create customized jewelry based on their heartbeat. This presentation, originally prepared for Advertising Week Asia 2017, focuses on the old habits our agency had to let go of in the process, while also providing practical tips and frameworks for agencies and corporations alike that are looking to foster a culture of innovation from the inside out.

Marketing

(c) DDB Group Hong Kong | 1
YOU MUST UN-LEARN
WHAT YOU HAVE LEARNED
Ditching Old Habits for The Sake of
Agency Innovation
Andreas Krasser
Head of Strategy & Innovation
DDB Group Hong Kong
June 01, 2017
#AWAsia

(c) DDB Group Hong Kong | 2
Andreas Krasser
Head of Strategy & Innovation
DDB Group Hong Kong

(c) DDB Group Hong Kong | 3
THE END
IS NIGH!!!
(c) DDB Group Hong Kong |

(c) DDB Group Hong Kong |
ACT LIKE A
START-UP
(c) DDB Group Hong Kong | 4

(c) DDB Group Hong Kong | 6
WE CREATED
OUR OWN
STARTUP
(c) DDB Group Hong Kong |

(c) DDB Group Hong Kong |
REALITY
9
EXPECTATION
(c) DDB Group Hong Kong |

(c) DDB Group Hong Kong | 10
RESULTS SO FAR
+1mil USD
Media Value
Purely based on PR
release and
media outreach
TOP 10
Recognition
of CREATIVITY
ONLINE’S Top 20
ranking
5+ min
Avg. time spent
60% above global
average of e-
commerce apps
30%
Sales
of initial investment,
within only
three months

(c) DDB Group Hong Kong |
Three things our agency
UN-LEARNED
from launching a startup
(c) DDB Group Hong Kong | 11

(c) DDB Group Hong Kong | 12
LOVE FOR
PERFECTION
01

(c) DDB Group Hong Kong | 13
NOTHING SOMETHING PERFECTION
Measurable Distance Inﬁnite Distance

(c) DDB Group Hong Kong | 14
“Wouldn’t this be
sooo good to have?!”

(c) DDB Group Hong Kong | 15(c) DDB Group Hong Kong |
“Do we really need it
in order to go live?”
“Wouldn’t this be
sooo good to have?!”

(c) DDB Group Hong Kong | 16
+ =
Stop
Over-
thinking
Get
Shit
Done
New
Co-Create
Methodology

(c) DDB Group Hong Kong | 17
#1
COME UN-
PREPARED
BE WELL-
PREPARED
#3
QUANTITY
IS KING
QUALITY BEATS
QUANTITY
#2
GUT OVER
BRAIN
THINK THINGS
THROUGH

(c) DDB Group Hong Kong | 18
GAME RULES
You all get cards (5 cards each).
Shufﬂe well and distribute them.
Take turns matching different cards until
you get an idea – then shout “Twist!”
Write down your idea on a post-it note
and attach it to the cards that sparked it.
Continue.
TW!ST

(c) DDB Group Hong Kong | 19
OBSESSION WITH
CONTROL
02

(c) DDB Group Hong Kong | 21
You can not control
the situation.
You can only control
your reaction to
the situation.
(c) DDB Group Hong Kong |

(c) DDB Group Hong Kong | 22
DEVOTION TO NARROW
JOB ROLES
03

(c) DDB Group Hong Kong | 23(c) DDB Group Hong Kong |
“I’m not going to do this, because
it’s not in my job description.”
- No One Ever

(c) DDB Group Hong Kong | 24
UNLEARN YOUR LOVE FOR PERFECTION
UNLEARN YOUR OBSESSION WITH CONTROL
UNLEARN YOUR DEVOTION TO NARROW JOB ROLES

(c) DDB Group Hong Kong |
HERE’S TO UN-LEARNING A FEW
MORE THINGS IN THE FUTURE!
25(c) DDB Group Hong Kong |

(c) DDB Group Hong Kong |
Thank You!
26(c) DDB Group Hong Kong |

Recently uploaded

(Vivek)Call Us, 8448380779,Call girls in Delhi NCr – We Offer best in class call girls. escort Service At Affordable Price At low Rate with Space Night 8000 We Are One Of The Oldest Escort and Call girls Agencies in Delhi. You Will Find That Our Female Escorts Are Full Of Fun, Sexy And They Would Love Enjoy Your Company. We Have A Fantastic Selection Of Escort Ladies Available For In-Calls As Well As Out-Calls. Our Escorts Are Not Only Beautiful But All Have Great Personalities Making Them The Perfect Companion For Any Occasion. In-Call:- You Can Come At Our Place in Delhi Our place Which Is Very Clean Hygienic 100% safe Accommodation. Out-Call:- You have To Come Pick The Girl From My Place We Are Also Provide Door Step Services (Delhi Ncr, Noida, Gurgaon, Faridabad, Ghaziabad Note:- Pic Collectors Time Passers Bargainers Stay Away As We Respect The Value For Your Money Time And Expect The Same From You Hygienic:- Full Ac room And Clean Rooms Available In Hotel 24 * 7 Hourly In Delhi NCR More Details, With WhatsApp Number, +91-8448380779

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Buy Linkedin Sales Navigator at Cheap Price

DIGISHIFT INDIA +918368319550

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service

Delhi Call girls

In 2024, voice SEO will dominate as users interact hands-free, emphasizing long-tail keywords and natural language. Mobile optimization remains crucial for Google's mobile-first indexing, ensuring seamless experiences. Video SEO gains prominence by captivating audiences and boosting engagement. These are some of the SEO trends you have to be updated with because Google in its constant effort to tackle spam is focusing on quality content. Read more at: https://banyanbrain.com/seo-trends/

Major SEO Trends in 2024 - Banyanbrain Digital

Banyanbrain

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Call girl Jaipur

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

Autus Digital

It’s never been easier to get your Google Shopping Ads campaigns up and running…but there’s also never been this much competition. So how can you ensure you’re maximizing ROI on your ad spend? Let us help. Watch this panel discussion tailored for retailers and brands eager to elevate their ecommerce strategy through Google Shopping Ads. You’ll hear the ways to craft compelling product listings using Google Merchant Center Next, strategically bid on keywords, and leverage audience targeting to reach the right customers at the right time. We’ll show you: - How to reduce costs while maximizing ROI using the entire Google Ads ecosystem. - The ways to target new shoppers with keyword bidding while maintaining engagement with your current audience. - How to set up Google Shopping feeds flawlessly with Google Merchant Center Next. In this engaging session, Bryan Butler, Joshua Young, and Ben Riggle will unpack the ways to create powerful product listings and measure your success using best-in-class metrics. If you’re an ecommerce brand or retailer using Google Shopping Ads, you won’t want to miss this discussion.

[Expert Panel] New Google Shopping Ads Strategies Uncovered

Search Engine Journal

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

William (Bill) H. Bender, FCSI

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

Delhi Call girls

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

Piyush Kumar

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

meghakumariji156

Instant digital issuance (IDI) creates a pre-activated digital version of a new or reissued card before physical card delivery. These digital cards, available for immediate use in a digital wallet for online shopping, are highly popular with consumers, especially younger, tech-savvy cardholders. The right customer communications for Instant Digital Issuance (IDI) can boost engagement and spend. Our card marketing experts have assembled an IDI overview with definitions and best practices for the critical first touch, including examples from Chase, SoFi, Venmo, Affirm, Bank of America and Chime.

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Media Logic

The countdown to the end of third-party cookies has begun in Google Chrome, and the impact will be big for those reliant on them for data collection. Are you ready? Check out the experts from CallRail and Workshop Digital as we dive into the impending changes driven by Google Chrome's upcoming phase-out, and how you can navigate the challenges of a post-third-party cookie world. You’ll learn: - What the death of third-party cookies means for your current marketing strategies. - What marketers should be doing to prepare for these changes. - Strategies for success and the importance of utilizing marketing tools with zero- or first-party cookie collection. Watch Ryan Johnson and Andrew Miller as they explore the differences between third- and first-party cookies, analyze the profound implications of this transition for marketers, and introduce innovative solutions and strategies for what you should do next. If you’re reliant on third-party data and want to unlock the secrets to navigating a world without third-party cookies, then this webinar is for you. Stay ahead of the game with the best marketing tools and ensure your tactics are primed for success in this new era of digital marketing.

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Search Engine Journal

PR Wires is a leading press release distribution service that helps businesses get their news seen by the right audiences. They offer targeted distribution to journalists, bloggers, and online influencers, along with media monitoring and marketing tools to maximize reach and impact. Whether you're a local company or a global brand, PR Wires can help you tell your story and achieve your communication goals. Get in Touch Website — https://www.prwires.com/ Mobile — +91 9212306116 Whatsapp — https://call.whatsapp.com/voice/TpyiT7anImIcb2z1jgzstc Skype — shalabh.mishra Telegram — shalabhmishra Email — shalabh.web@gmail.com

Press Release Distribution Evolving with Digital Trends.pdf

PR Wires

Brand experience Dream Center Peoria Presentation.pdf

tbatkhuu1

Situation Analysis | Management Company.

DanielaQuiroz63

Brand experience Peoria City Soccer Presentation.pdf

tbatkhuu1

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

VikasYadav194549

Recently uploaded (20)

BDSM⚡Call Girls in Sector 128 Noida Escorts >༒8448380779 Escort Service

Buy Linkedin Sales Navigator at Cheap Price

BDSM⚡Call Girls in Sector 44 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Sector 19 Noida Escorts >༒8448380779 Escort Service

BDSM⚡Call Girls in Vaishali Escorts >༒8448380779 Escort Service

Major SEO Trends in 2024 - Banyanbrain Digital

Cash payment girl 9257726604 Hand ✋ to Hand over girl

Choosing the Right White Label SEO Services to Boost Your Agency's Growth.pdf

[Expert Panel] New Google Shopping Ads Strategies Uncovered

W.H.Bender Quote 61 -Influential restaurant and food service industry network...

Busty Desi⚡Call Girls in Sector 49 Noida Escorts >༒8448380779 Escort Service

Micro-Choices, Max Impact Personalizing Your Journey, One Moment at a Time.pdf

VIP Call Girls Dongri WhatsApp +91-9833363713, Full Night Service

Instant Digital Issuance: An Overview With Critical First Touch Best Practices

Google 3rd-Party Cookie Deprecation [Update] + 5 Best Strategies

Press Release Distribution Evolving with Digital Trends.pdf

Brand experience Dream Center Peoria Presentation.pdf

Situation Analysis | Management Company.

Brand experience Peoria City Soccer Presentation.pdf

Elevate Your Advertising Game: Introducing Billion Broadcaster Lift Advertising

Featured

https://www.hubspot.com/state-of-marketing · Scaling relationships and proving ROI · Social media is the place for search, sales, and service · Authentic influencer partnerships fuel brand growth · The strongest connections happen via call, click, chat, and camera. · Time saved with AI leads to more creative work · Seeking: A single source of truth · TLDR; Get on social, try AI, and align your systems. · More human marketing, powered by robots

2024 State of Marketing Report – by Hubspot

Marius Sescu

ChatGPT is a revolutionary addition to the world since its introduction in 2022. A big shift in the sector of information gathering and processing happened because of this chatbot. What is the story of ChatGPT? How is the bot responding to prompts and generating contents? Swipe through these slides prepared by Expeed Software, a web development company regarding the development and technical intricacies of ChatGPT!

Everything You Need To Know About ChatGPT

Expeed Software

Product Design Trends in 2024 | Teenage Engineerings

Pixeldarts

Mental health has been in the news quite a bit lately. Dozens of U.S. states are currently suing Meta for contributing to the youth mental health crisis by inserting addictive features into their products, while the U.S. Surgeon General is touring the nation to bring awareness to the growing epidemic of loneliness and isolation. The country has endured periods of low national morale, such as in the 1970s when high inflation and the energy crisis worsened public sentiment following the Vietnam War. The current mood, however, feels different. Gallup recently reported that national mental health is at an all-time low, with few bright spots to lift spirits. To better understand how Americans are feeling and their attitudes towards mental health in general, ThinkNow conducted a nationally representative quantitative survey of 1,500 respondents and found some interesting differences among ethnic, age and gender groups. Technology For example, 52% agree that technology and social media have a negative impact on mental health, but when broken out by race, 61% of Whites felt technology had a negative effect, and only 48% of Hispanics thought it did. While technology has helped us keep in touch with friends and family in faraway places, it appears to have degraded our ability to connect in person. Staying connected online is a double-edged sword since the same news feed that brings us pictures of the grandkids and fluffy kittens also feeds us news about the wars in Israel and Ukraine, the dysfunction in Washington, the latest mass shooting and the climate crisis. Hispanics may have a built-in defense against the isolation technology breeds, owing to their large, multigenerational households, strong social support systems, and tendency to use social media to stay connected with relatives abroad. Age and Gender When asked how individuals rate their mental health, men rate it higher than women by 11 percentage points, and Baby Boomers rank it highest at 83%, saying it’s good or excellent vs. 57% of Gen Z saying the same. Gen Z spends the most amount of time on social media, so the notion that social media negatively affects mental health appears to be correlated. Unfortunately, Gen Z is also the generation that’s least comfortable discussing mental health concerns with healthcare professionals. Only 40% of them state they’re comfortable discussing their issues with a professional compared to 60% of Millennials and 65% of Boomers. Race Affects Attitudes As seen in previous research conducted by ThinkNow, Asian Americans lag other groups when it comes to awareness of mental health issues. Twenty-four percent of Asian Americans believe that having a mental health issue is a sign of weakness compared to the 16% average for all groups. Asians are also considerably less likely to be aware of mental health services in their communities (42% vs. 55%) and most likely to seek out information on social media (51% vs. 35%).

How Race, Age and Gender Shape Attitudes Towards Mental Health

ThinkNow

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

marketingartwork

Skeleton Culture Code

Skeleton Technologies

PEPSICO Presentation to CAGNY Conference Feb 2024

Neil Kimberley

Content Methodology: A Best Practices Report (Webinar)

contently

How to Prepare For a Successful Job Search for 2024

Albert Qian

A report by thenetworkone and Kurio. The contributing experts and agencies are (in an alphabetical order): Sylwia Rytel, Social Media Supervisor, 180heartbeats + JUNG v MATT (PL), Sharlene Jenner, Vice President - Director of Engagement Strategy, Abelson Taylor (USA), Alex Casanovas, Digital Director, Atrevia (ES), Dora Beilin, Senior Social Strategist, Barrett Hoffher (USA), Min Seo, Campaign Director, Brand New Agency (KR), Deshé M. Gully, Associate Strategist, Day One Agency (USA), Francesca Trevisan, Strategist, Different (IT), Trevor Crossman, CX and Digital Transformation Director; Olivia Hussey, Strategic Planner; Simi Srinarula, Social Media Manager, The Hallway (AUS), James Hebbert, Managing Director, Hylink (CN / UK), Mundy Álvarez, Planning Director; Pedro Rojas, Social Media Manager; Pancho González, CCO, Inbrax (CH), Oana Oprea, Head of Digital Planning, Jam Session Agency (RO), Amy Bottrill, Social Account Director, Launch (UK), Gaby Arriaga, Founder, Leonardo1452 (MX), Shantesh S Row, Creative Director, Liwa (UAE), Rajesh Mehta, Chief Strategy Officer; Dhruv Gaur, Digital Planning Lead; Leonie Mergulhao, Account Supervisor - Social Media & PR, Medulla (IN), Aurelija Plioplytė, Head of Digital & Social, Not Perfect (LI), Daiana Khaidargaliyeva, Account Manager, Osaka Labs (UK / USA), Stefanie Söhnchen, Vice President Digital, PIABO Communications (DE), Elisabeth Winiartati, Managing Consultant, Head of Global Integrated Communications; Lydia Aprina, Account Manager, Integrated Marketing and Communications; Nita Prabowo, Account Manager, Integrated Marketing and Communications; Okhi, Web Developer, PNTR Group (ID), Kei Obusan, Insights Director; Daffi Ranandi, Insights Manager, Radarr (SG), Gautam Reghunath, Co-founder & CEO, Talented (IN), Donagh Humphreys, Head of Social and Digital Innovation, THINKHOUSE (IRE), Sarah Yim, Strategy Director, Zulu Alpha Kilo (CA).

Social Media Marketing Trends 2024 // The Global Indie Insights

Kurio // The Social Media Age(ncy)

The search marketing landscape is evolving rapidly with new technologies, and professionals, like you, rely on innovative paid search strategies to meet changing demands. It’s important that you’re ready to implement new strategies in 2024. Check this out and learn the top trends in paid search advertising that are expected to gain traction, so you can drive higher ROI more efficiently in 2024. You’ll learn: - The latest trends in AI and automation, and what this means for an evolving paid search ecosystem. - New developments in privacy and data regulation. - Emerging ad formats that are expected to make an impact next year. Watch Sreekant Lanka from iQuanti and Irina Klein from OneMain Financial as they dive into the future of paid search and explore the trends, strategies, and technologies that will shape the search marketing landscape. If you’re looking to assess your paid search strategy and design an industry-aligned plan for 2024, then this webinar is for you.

Trends In Paid Search: Navigating The Digital Landscape In 2024

Search Engine Journal

From their humble beginnings in 1984, TED has grown into the world’s most powerful amplifier for speakers and thought-leaders to share their ideas. They have over 2,400 filmed talks (not including the 30,000+ TEDx videos) freely available online, and have hosted over 17,500 events around the world. With over one billion views in a year, it’s no wonder that so many speakers are looking to TED for ideas on how to share their message more effectively. The article “5 Public-Speaking Tips TED Gives Its Speakers”, by Carmine Gallo for Forbes, gives speakers five practical ways to connect with their audience, and effectively share their ideas on stage. Whether you are gearing up to get on a TED stage yourself, or just want to master the skills that so many of their speakers possess, these tips and quotes from Chris Anderson, the TED Talks Curator, will encourage you to make the most impactful impression on your audience. See the full article and more summaries like this on SpeakerHub here: https://speakerhub.com/blog/5-presentation-tips-ted-gives-its-speakers See the original article on Forbes here: http://www.forbes.com/forbes/welcome/?toURL=http://www.forbes.com/sites/carminegallo/2016/05/06/5-public-speaking-tips-ted-gives-its-speakers/&refURL=&referrer=#5c07a8221d9b

5 Public speaking tips from TED - Visualized summary

SpeakerHub

Everyone is in agreement that ChatGPT (and other generative AI tools) will shape the future of work. Yet there is little consensus on exactly how, when, and to what extent this technology will change our world. Businesses that extract maximum value from ChatGPT will use it as a collaborative tool for everything from brainstorming to technical maintenance. For individuals, now is the time to pinpoint the skills the future professional will need to thrive in the AI age. Check out this presentation to understand what ChatGPT is, how it will shape the future of work, and how you can prepare to take advantage.

ChatGPT and the Future of Work - Clark Boyd

Clark Boyd

Getting into the tech field. what next

Tessa Mero

Google's Just Not That Into You: Understanding Core Updates & Search Intent

Lily Ray

How to have difficult conversations

Rajiv Jayarajah, MAppComm, ACC

Introduction to Data Science

Christy Abraham Joy

Time Management & Productivity - Best Practices

Vit Horky

The six step guide to practical project management If you think managing projects is too difficult, think again. We’ve stripped back project management processes to the basics – to make it quicker and easier, without sacrificing the vital ingredients for success. “If you’re looking for some real-world guidance, then The Six Step Guide to Practical Project Management will help.” Dr Andrew Makar, Tactical Project Management

The six step guide to practical project management

MindGenius

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

RachelPearson36

Featured (20)

2024 State of Marketing Report – by Hubspot

Everything You Need To Know About ChatGPT

Product Design Trends in 2024 | Teenage Engineerings

How Race, Age and Gender Shape Attitudes Towards Mental Health

AI Trends in Creative Operations 2024 by Artwork Flow.pdf

Skeleton Culture Code

PEPSICO Presentation to CAGNY Conference Feb 2024

Content Methodology: A Best Practices Report (Webinar)

How to Prepare For a Successful Job Search for 2024

Social Media Marketing Trends 2024 // The Global Indie Insights

Trends In Paid Search: Navigating The Digital Landscape In 2024

5 Public speaking tips from TED - Visualized summary

ChatGPT and the Future of Work - Clark Boyd

Getting into the tech field. what next

Google's Just Not That Into You: Understanding Core Updates & Search Intent

How to have difficult conversations

Introduction to Data Science

Time Management & Productivity - Best Practices

The six step guide to practical project management

Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...

You must unlearn what you have learned: ditching old habits for the sake of agency innovation

1. (c) DDB Group Hong Kong | 1 YOU MUST UN-LEARN WHAT YOU HAVE LEARNED Ditching Old Habits for The Sake of Agency Innovation Andreas Krasser Head of Strategy & Innovation DDB Group Hong Kong June 01, 2017 #AWAsia

2. (c) DDB Group Hong Kong | 2 Andreas Krasser Head of Strategy & Innovation DDB Group Hong Kong

3. (c) DDB Group Hong Kong | 3 THE END IS NIGH!!! (c) DDB Group Hong Kong |

4. (c) DDB Group Hong Kong | ACT LIKE A START-UP (c) DDB Group Hong Kong | 4

5. (c) DDB Group Hong Kong | 5

6. (c) DDB Group Hong Kong | 6 WE CREATED OUR OWN STARTUP (c) DDB Group Hong Kong |

7. (c) DDB Group Hong Kong | 7

8. (c) DDB Group Hong Kong | EXPECTATION 8

9. (c) DDB Group Hong Kong | REALITY 9 EXPECTATION (c) DDB Group Hong Kong |

10. (c) DDB Group Hong Kong | 10 RESULTS SO FAR +1mil USD Media Value Purely based on PR release and media outreach TOP 10 Recognition of CREATIVITY ONLINE’S Top 20 ranking 5+ min Avg. time spent 60% above global average of e- commerce apps 30% Sales of initial investment, within only three months

11. (c) DDB Group Hong Kong | Three things our agency UN-LEARNED from launching a startup (c) DDB Group Hong Kong | 11

12. (c) DDB Group Hong Kong | 12 LOVE FOR PERFECTION 01

13. (c) DDB Group Hong Kong | 13 NOTHING SOMETHING PERFECTION Measurable Distance Inﬁnite Distance

14. (c) DDB Group Hong Kong | 14 “Wouldn’t this be sooo good to have?!”

15. (c) DDB Group Hong Kong | 15(c) DDB Group Hong Kong | “Do we really need it in order to go live?” “Wouldn’t this be sooo good to have?!”

16. (c) DDB Group Hong Kong | 16 + = Stop Over- thinking Get Shit Done New Co-Create Methodology

17. (c) DDB Group Hong Kong | 17 #1 COME UN- PREPARED BE WELL- PREPARED #3 QUANTITY IS KING QUALITY BEATS QUANTITY #2 GUT OVER BRAIN THINK THINGS THROUGH

18. (c) DDB Group Hong Kong | 18 GAME RULES You all get cards (5 cards each). Shufﬂe well and distribute them. Take turns matching different cards until you get an idea – then shout “Twist!” Write down your idea on a post-it note and attach it to the cards that sparked it. Continue. TW!ST

19. (c) DDB Group Hong Kong | 19 OBSESSION WITH CONTROL 02

20. (c) DDB Group Hong Kong | 20

21. (c) DDB Group Hong Kong | 21 You can not control the situation. You can only control your reaction to the situation. (c) DDB Group Hong Kong |

22. (c) DDB Group Hong Kong | 22 DEVOTION TO NARROW JOB ROLES 03

23. (c) DDB Group Hong Kong | 23(c) DDB Group Hong Kong | “I’m not going to do this, because it’s not in my job description.” - No One Ever

24. (c) DDB Group Hong Kong | 24 UNLEARN YOUR LOVE FOR PERFECTION UNLEARN YOUR OBSESSION WITH CONTROL UNLEARN YOUR DEVOTION TO NARROW JOB ROLES

25. (c) DDB Group Hong Kong | HERE’S TO UN-LEARNING A FEW MORE THINGS IN THE FUTURE! 25(c) DDB Group Hong Kong |

26. (c) DDB Group Hong Kong | Thank You! 26(c) DDB Group Hong Kong |

You must unlearn what you have learned: ditching old habits for the sake of agency innovation

Recommended

Recommended

More Related Content

Recently uploaded

Recently uploaded (20)

Featured

Featured (20)

You must unlearn what you have learned: ditching old habits for the sake of agency innovation