EVP Frode Eilertsen spoke about Schibsted's digital transformation and our way forward at the Media Business conference in Oslo. Schibsted, Google and Facebook were all invited to speak at the recent conference in Oslo, where the main theme was: “Swimming with the sharks” – on how the competition from global giants like Facebook and Google influence the media business. Frode Eilertsen, Schibsted Media Group's EVP for Strategy and Digital Transformation, outlined our powerful effort into technology and advanced data analytics, and how we aim to build national ecosystems that have the potential to compete with Google and Facebook.

1. THE FUTURE IS NOW

2. CHALLENGING
THE GIANTS
FRODE EILERTSEN
EVP Strategy and Digital Transformation

3. MEDIA BUSINESS 2014-2018 3
TONIGHTS MATCH!
vs.
..and more!

4. MEDIA BUSINESS 2014-2018 4

5. WE ARE A GLOBAL GIANT
~200 MILLION
~20 BILLION
~1,000
MEDIA BUSINESS 2014-2018 5

6. NEED FOR SPEED!
MEDIA BUSINESS 2014-2018 6

7. OUR DIGITAL
TRANSFORMATION

8. 200 MILLION USERSWORLDWIDE
MEDIA BUSINESS 2014-2018 8
Target: A global leader in
Online Classifieds
Providing smart services
for everyday living
Building world class
digital media houses

9. BUILDING A NEW FOUNDATION
MEDIA BUSINESS 2014-2018 9
Schibsted Digital Transformation
Strategy SPiD ADA Technology Product Sales

10. BUILDING A NEW FOUNDATION
MEDIA BUSINESS 2014-2018 10
Schibsted Digital Transformation
Strategy SPiD ADA Technology Product Sales

11. BUILDING A NEW FOUNDATION
MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM
MEDIA BUSINESS 2014-2018 11
NEW ADVERTISING SOLUTIONS
USERS (SPID) DATA ANALYTICS TECH DEVELOPMENT

12. SPID: SCHIBSTED PAYMENT & ID
MEDIA BUSINESS 2014-2018 12
MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM
NEW ADVERTISING SOLUTIONS
USERS (SPID) DATA ANALYTICS TECH DEVELOPMENT
USER
PROFILE
PAYMENT
SINGLE
SIGN-ON
1-CLICK
PURCHASE
P2P
PAYMENT
IN-AD
PURCHASE

13. ADVANCED DATA ANALYTICS
B2C sales &
advertising $$
MEDIA BUSINESS 2014-2018 13
MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM
NEW ADVERTISING SOLUTIONS
TECH DEVELOPMENT
USERS (SPID) DATA ANALYTICS
Personalized
user services
Targeted
advertising

14. COMMON TECHNICAL PLATFORM
LOCAL
INNOVATION
MEDIA PLATFORM CLASSIFIEDS PLATFORM
MEDIA BUSINESS 2014-2018 14
MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM
NEW ADVERTISING SOLUTIONS
TECH DEVELOPMENT
COMMON PLATFORM
(ANALYTICS – IDENTITY – ADVERTISING – UX)
USERS (SPID) DATA ANALYTICS

15. BUILDING A NEW FOUNDATION
MARKETPLACE PLATFORM MEDIA HOUSE PLATFORM
MEDIA BUSINESS 2014-2018 15
NEW ADVERTISING SOLUTIONS
DATA ANALYTICS USERS (SPID) TECH DEVELOPMENT

16. NOW WHAT?

17. THE WEB HAS BEEN ABOUT GREAT SOLUTIONS
FOR THE MASSES
MEDIA BUSINESS 2014-2018 17

18. THE WEB HAS BEEN ABOUT GREAT SOLUTIONS
FOR THE MASSES
MEDIA BUSINESS 2014-2018 18

19. NEW GAME – GLOCAL SCALE
MEDIA BUSINESS 2014-2018 19
SPID
ADVANCED
ANALYTICS
TECH
PLATFORMS
GLOBAL SCALE
FREQUENCY & REACH IDENTITY DATA
LOCAL SCALE

20. MEDIA BUSINESS 2014-2018 20
1.2 MILLION
TRANSACTIONS
2.26 MILLION
VERIFIED USERS

21. WE CAN BUILD AN ECOSYSTEM OF THE BREADTH
AND DEPTH OF THE GLOBAL GIANTS
MEDIA BUSINESS 2014-2018 21

22. COMBINED, A SCHIBSTED ECOSYSTEM CAN BUILD A USER PROFILE
THAT EVEN SURPASSES THE GLOBAL GIANTS
 Local content
 Shopping intent
 Personal finance
MEDIA BUSINESS 2014-2018 22

23. BUILDING WORLD-CLASS
DIGITAL MEDIA HOUSES

24. BUILDING WORLD-CLASS DIGITAL
MEDIAHOUSES
MEDIA BUSINESS 2014-2018 24
vs.
 Rapid transformation – working digitally
and driven with product, sales and
marketing
 Increasing the number of subscribers;
subscription revenues are higher than ever
 VERY active SPiD users
 Leading the creation of the media of
tomorrow

25. MEDIA BUSINESS 2014-2018 25
>400 per day
>10 per day
>1 login ever
> no logins

26. ATTRACTINGA NEWGENERATION OF
SUBSCRIBERS
MEDIA BUSINESS 2014-2018 26

27. THE NEW DIGITAL SUBSCRIBERS ARE ENGAGED
AND STAYING WITH US
MEDIA BUSINESS 2014-2018 27
88
87
86
85
84
83
82
81
80
79
83,77%
82,13%
86,94%
2nd Invoice 3rd Invoice 4th Invoice

28. MEDIA BUSINESS 2014-2018 28

29. MEDIA BUSINESS 2014-2018 29

30. MEDIA BUSINESS 2014-2018 30

31. MEDIA BUSINESS 2014-2018 31

32.  On track to reach 3-5x volume growth
 Number of private advertisers is
doubled
 Traffic and share of logged in SPiD
users increased
 No negative effect on ad quality
MEDIA BUSINESS 2014-2018 32
500,000
450,000
400,000
350,000
300,000
250,000
200,000
150,000
100,000
50,000
0
Jan Feb Mar Apr Mai Jun Jul Aug Sep Okt Nov Des
2010 2011 2012 2013 2014

33. AND THIS IS JUST THE BEGINNING…
 Simple – no friction
MEDIA BUSINESS 2014-2018 33
 Social - trust
 Personal - relevant
Todays
marketplace
Anbefalt
innehold
Social network
functionality

34. NEW ADVERTISING
PRODUCTS

35. FROM A GREAT ADVERTISING OFFER…
MEDIA BUSINESS 2014-2018 35

36. …TO COVERING THE ENTIRE CUSTOMER CYCLE
MEDIA BUSINESS 2014-2018 36
BROAD REACH TARGETED REACH CONVERSION
CROSS-SELL
”LOOK-ALIKE”

37. …TO COVERING THE ENTIRE CUSTOMER CYCLE
MEDIA BUSINESS 2014-2018 37
BROAD REACH TARGETED REACH CONVERSION
CROSS-SELL
”LOOK-ALIKE”
Total Schibsted reach
SPiD based segments
Mobile and cross-device
Self service

38. TOGETHERWE WILL CHALLENGE THE SHARKS!
Data-driven
products (users)
MEDIA BUSINESS 2014-2018 38
SPID
ADVANCED
ANALYTICS
TECH
PLATFORMS
GLOBAL SCALE FREQUENCY & REACH IDENTITY DATA
Data-driven
products
(advertisers)
Transforming
print
Moving Pictures

39. THE FUTURE IS NOW