..يعنى ايه SEO, و ازاى تواكب التطور اللى بيحصل فى العالم فى المجال ده.

1. SEO 2014
The Challenge of Change
Mohamed Hossam
By: Mohamed Hossam
/Mhossamd
/Mhossamd

2. Mohamed Hossam
What is
SEO??

3. SEO Definitions
SEO is the ongoing process of uncovering and discovering non-branded keywords that
are driving organic search traffic and conversions, then publishing content optimized
for those keywords.
SEO is the process of producing optimized content that is discoverable by the target
audience as they progress through the buying cycle.
SEO is about a prospect discovering a brand's content and web presence through
search and social, and the owner of that content being able to understand who
consumed the content and the impact of the content across the organization.
SEO is the outcome of a content marketing strategy that makes use of highly converting
keywords that your target audience is searching on.
Mohamed Hossam

4. SEO
IS The Whole
Experience of…
What you’re doing
ONLINE
“Mohamed Hossam –
2014”

5. Years
2011
2012
2013

6. • Google Instant — Sept 2010
• Social Signals — Dec 2010
Panda – Panda 3.1
Penguin – Penguin #3
+
Panda #23
Humming Bird
+
Penguin 2.1
• Panda 4.1
• Authorship Removal
• Paydayloan 3.0

7. Dealing With Updates…
Matt Cutts
Keep Yourself Updated
”head of Google's Webspam team”
Follow Him

8. Conventional SEO!
doesn’t make you rank
better. It just keeps you
from doing worse.

9. Mohamed Hossam

10. What’s Next ?!
Everything You Learned
is Still Relevant, Just
Amplified.
it's time to take a
plunge into the change.

11. 1. Content Marketing
It’s popular to say “Content is King.”
It’s time to believe that “Content x is King.”
Marketing

12. Here is Why…
Complying
standards is great
but then what ?!

13. Content Marketing
Gives you the real Linkable power!
You get a killer link profile
by creating epic stuff that
people want to link to.

14. The real wins come through
Content
On-site Content Off-site Content
• Home Page
• Landing Pages
• Category Pages
• Product Descriptions
• Blogs / Posts
• White Papers / Resources
• Error Pages …etc
• Emails
• Social Media
• Guest Posts
• Brochures
• Packaging
• Invoices
• Voicemail messages

15. Different Content Types…
Mohamed Hossam

16. 2. Go SOCIAL
Here is Why…
2nd largest Search Engine
Manages 2.1B Queries/Day
Handles 0.5B Queries/Day

17. So… The New SEO is Completely Social!
Then…
• Are we taking our social media seriously? Are we employing the pillars of strong
profiles, good content and engagement?
• Is easy social sharing enabled for all of our CONTENT?
• Are we active on the social networks that matter in our INDUSTRY?
• Are we active on the social networks that matter to our CUSTOMERS?
• Are we active on the social networks that matter to the SEARCH ENGINES?
• Does our social media marketing strategy stimulate the level of social signals
required to achieve our goals?
Mohamed Hossam

19. Keep Your Analysis Going
Keep Your consistency!

20. Thank YOU
SEO 2014
The Challenge of Change
By: Mohamed Hossam
/Mhossamd
/Mhossamd
Mohamed Hossam