Age of Context for C2SV San Jose Conference

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Robert Scoble

Presented on September 26th, 2013 at the C2SV conference

Travel Technology

Mobile, Sensors, Data and the Future of Privacy
The Age of Context
#C2SV
Robert Scoble and Shel Israel
Wednesday, September 25, 13

Force #1:
Mobile.
#scoble and #israel
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Force #2:
Big data.
#scoble and #israel
Wednesday, September 25, 13

Force #3:Location.
#scoble and #israel
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Force #4:
Sensors.
#scoble and #israel
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Force #5:
Social.
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Context means:
Products will be highly personalized.
Yes, you will be tracked, but catered to.
#scoble
Wednesday, September 25, 13

Context means:
New anticipatory services and products.
Google Now is here already, more are coming.
#scoble
Wednesday, September 25, 13

Context means business:
You will be able to see EVERYTHING.
Uber and GE’s “Industrial Internet.”
#scoble
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Context means:
Knowing your customer in deep detail.
Audience.fm already does. How about you?
#scoble
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Context means:
Cleaner, safer, younger, richer, cities.
#israel
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Context means: better transporation.
Black box. Thief stopping. Self driving. Safer. Automatic.
#israel
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Context means: Pinpoint Marketing.
2% to 75%. Vintank geofence. Contextual Cheerios. At the door.
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Contextual hardware:
Low Energy Bluetooth
#scoble
Wednesday, September 25, 13

Contextual camera? Yes!
Going to affect every product and service.
#scoble
Wednesday, September 25, 13

Context means:
Better Products.
Thanks to sensors and low-cost compute.
#scoble
Wednesday, September 25, 13

Context is:
A new drinking game?
Low cost sensors, Breathometer.
#scoble
Wednesday, September 25, 13

Context is health.
Better living through sensors.
#israel
Wednesday, September 25, 13

Contextual Privacy?
Right to be left alone? Turn it oﬀ? Transparency and Google Model.
#israel and #scoble
Wednesday, September 25, 13

facebook.com/RobertScoble
facebook.com/shel.israel
Robert Scoble
Shel Israel
Wednesday, September 25, 13

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Age of Context for C2SV San Jose Conference

1. Mobile, Sensors, Data and the Future of Privacy The Age of Context #C2SV Robert Scoble and Shel Israel Wednesday, September 25, 13

2. Force #1: Mobile. #scoble and #israel Wednesday, September 25, 13

3. Force #2: Big data. #scoble and #israel Wednesday, September 25, 13

4. Force #3:Location. #scoble and #israel Wednesday, September 25, 13

5. Force #4: Sensors. #scoble and #israel Wednesday, September 25, 13

6. Force #5: Social. #scoble and #israel Wednesday, September 25, 13

7. Context means: Products will be highly personalized. Yes, you will be tracked, but catered to. #scoble Wednesday, September 25, 13

8. Context means: New anticipatory services and products. Google Now is here already, more are coming. #scoble Wednesday, September 25, 13

9. Context means business: You will be able to see EVERYTHING. Uber and GE’s “Industrial Internet.” #scoble Wednesday, September 25, 13

10. Context means: Knowing your customer in deep detail. Audience.fm already does. How about you? #scoble Wednesday, September 25, 13

11. Context means: Cleaner, safer, younger, richer, cities. #israel Wednesday, September 25, 13

12. Context means: better transporation. Black box. Thief stopping. Self driving. Safer. Automatic. #israel Wednesday, September 25, 13

13. Context means: Pinpoint Marketing. 2% to 75%. Vintank geofence. Contextual Cheerios. At the door. #israel Wednesday, September 25, 13

14. Contextual hardware: Low Energy Bluetooth #scoble Wednesday, September 25, 13

15. Contextual camera? Yes! Going to affect every product and service. #scoble Wednesday, September 25, 13

16. Context means: Better Products. Thanks to sensors and low-cost compute. #scoble Wednesday, September 25, 13

17. Context is: A new drinking game? Low cost sensors, Breathometer. #scoble Wednesday, September 25, 13

18. Context is health. Better living through sensors. #israel Wednesday, September 25, 13

19. Contextual Privacy? Right to be left alone? Turn it oﬀ? Transparency and Google Model. #israel and #scoble Wednesday, September 25, 13

20. facebook.com/RobertScoble facebook.com/shel.israel Robert Scoble Shel Israel Wednesday, September 25, 13

Age of Context for C2SV San Jose Conference

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