Uber is the best known "frictionless" service (it makes it much easier to get a ride) but is hardly the only example. Here's a bunch I've found in my journey around the tech industry looking for innovations and innovators for Rackspace, the leading managed cloud company.

1. #cards&payments
The Frictionless World Arrives
How “Age of Context” services are changing our lives and expectations.
Robert Scoble
@Scobleizer
Rackspace’s Futurist

2. Uber is best known of “frictionless”

3. Five forces bringing us less friction

4. Sensors
Force #1

5. IoT & Wearables
Force #2

6. Location
Force #3

7. Social
Force #4

8. Cloud-connected data
Force #5

9. Services
Frictionless
are the future
Product
Every
is changing

10. Frictionless thinking
Contextual services put us in the center

11. Frictionless thinking:
Study everything?

12. Frictionless thinking:
How well do you know your customers?

13. Frictionless thinking: Pinpoint Marketing.
Vintank geofence.
Contextual Cheerios.Know the mobile customer

14. Beaconify These little radios make
frictionless experiences
possible
your way to frictionless

15. Frictionless means: better transportation.
Uber and Lyft. Self driving. Safer. Automatic.

16. Frictionless means:
New urbanist

17. Frictionless is better health.
Better living through sensors.

18. Notifications in charge

19. Sales increased 20%
The first week!

20. Tapingo already has 70%
of SCU transactions

21. HouseCall “uberized”San Diego

22. Banking is changing

23. Frictionless checkout

25. Privacy? No, Uber!

26. Robert Scoble
@Scobleizer
Rackspace’s Futurist