Simple truth: the key to successful social media publishing is not just about publishing great content but also having people re-share it. Mobilizing your team and brand advocates around the content you share should therefore be your first priority after hitting publish. But how can you make sure they don't miss your content when you start scaling up your publishing efforts? Here's a simple 3-step process to do so.

1. A 3-step process to amplify your social media
publishing

2. Simple truth: the Social Media Team could do
much better with every employee’s help
“On average, when employees share something – anything – with their
social networks, each one reaches 20 times more people than a typical
brand sharing with the same number of followers.1”
1Source: SocialMedia Today http://sco.lt/4mZk6D

3. Beyond employees: how can you mobilize
your brand advocates?

4. So how do you make a maximum of
employees or advocates (re)share your
content?

5. Here’s how. In 3 easy steps.
Publish posts
Email list of
curated
posts
Influencers
reshare
Social Media Team Social Media Team Influencers

6. Here’s how. In 3 easy integrated steps.
Publish posts
Email list of
curated
posts
Influencers
reshare
Social Media Team
already does that
Social Media Team
can do that in 1-click
using Scoop.it
Influencers
can also do that in 1-
click

7. 1. Publish through the Scoop.it Bookmarklet
Social Media Team:
-Identifies a piece of content to publish
-Clicks on the Scoop.it button to share it to
Twitter, Facebook, LinkedIn, etc…
Tips:
-With Scoop.it Premium versions, you can direct the URL
in the tweet to the original content (vs the Scoop.it page).
-Use Scoop.it suggestion engine to never fall short of
content to share on your domain of expertise.
-Click hereto install the Scoop.it bookmarklet:

8. The magic that happens then in 1-click
Link to original article
or
to Scoop.it page

9. The magic that happens then in 1-click
Content is also automatically
archived on a Scoop.it page

10. The magic that happens then in 1-click
Content is also automatically
archived on a Scoop.it page
Link to original article
or
to Scoop.it page
Post to Twitter, LinkedIn,
Facebook etc…
All of this in 1-
click
+
+

11. 2. Email list of curated posts
Social Media Team:
-Goes to Scoop.it > Newsletter
-Select posts from the Scoop.it
archive
-Click send
Tips:
-Email can be sent to self and forwarded or
downloaded as HTML to be sent through
any platform
-Even better: use direct connection to create
MailChimp campaign in 1-click

12. 3. Influencers re-share
Influencers:
-Read their emails
-Click on Share buttons
-That’s it!
Tips:
-Adding insights to the post can help add
context to a particular post
-Leverage visual format to generate more
engagement: use large pictures, etc…

13. In 3 easy steps:
• Cross-post to all your social networks
• Engage your influencers to reshare your
content
• Watch higher engagement, mentions and
clicks

14. But wait there’s more:
your posts are now archived on a Scoop.it
page.
• Your influencers can easily access
formerly shared content
• Your content is now generating SEO traffic
• And yes, this archive can be on your site;
on your domain

15. And of course you can use Scoop.it to source
additional content easily
• Publish more often
• Engage more often
• Increase results

16. Get started
Give it a try
Or get in touch:
@scoopit
business@scoop.it
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