Are you on path to Content Marketing ROI? Do you know how good is your Content Marketing? These are not easy questions to answer. Yet, there are effective ways to measure if you're in the right direction with your content marketing strategy and if your efforts do or will pay off in the near future.

1. HOW GOOD IS YOUR
CONTENT MARKETING?

2. Marketing used to look more or less like this.

3. And then this happened…

4. In other words,Internet.It changed things a bit…

5. Access to information was made available to all

6. Prospects started researching before buying

7. The SEO rules changed to deliver better information

8. And King Content rose to the throne

9. Content Marketing grew from tactic to strategic

10. But achieving ROI is a marathon run,not a sprint

11. And to succeed you need to follow best practices

12. Don’t panic,90% of marketers don’t know how to
measure their content marketing effectiveness

13. So… which best practices should you follow?

14. There are so many articles it can be overwhelming

15. That’s where we come in!
2 million users
3,000+
marketers
dozens of
influencers
3 years of
research
We gathered a complete set
of content marketing
best practices

16. We created an interactive Content Marketing Grader
5 minutes to take
the test
Your score /100
Details + tips
What to do to improve
What to do to improve
Why it matters
Why it matters
Why it matters

17. Have a look at what the experts that shaped content marketing
as we know it think about our content marketing ROI grader

18. Scoop.it’s Content Marketing
grader is a fast, visual way to
grade your performance. It's the
smartest evaluation tool I've
seen in a long time.
“
Andy Crestodina
Principal, Strategic Director, Orbit Media
Andy scored 83 100

19. He scored 81 100
“ Scoop.it’s Content Marketing grader is a
great learning experience for business
owners and marketers who are looking to
figure out what's missing from their
content strategy, or how to initiate one.
Jayson DeMers
Founder & CEO, The AudienceBloom Agency

20. “
Barry Feldman
Founder & CEO, Feldman Creative
Any tool that helps you assess your
strengths and weaknesses - especially a fun
and informative one like Scoop.it’s Content
Marketing grader - is gold
because it'll help you improve.
Barry scored 91100
“

21. Scoop.it’s Content Marketing Grader is very
useful to identify gaps in your content
marketing plans. Take it for a spin and
identify issues you need to resolve.
Ian Cleary
Founder, Razorsocial
He scored 86 100
“

22. “
Mike Allton
CMO, SiteSell
The struggle marketers face today is
understanding how they're doing and
what to do to improve. Scoop.it’s Content
Marketing Grader is an excellent place to
start: they can get a baseline for how
they're doing today and key resources to
help them improve where needed.
Mike scored 79100
“

23. GRADE ME in 5'
AND YOU,
HOW GOOD IS YOUR
CONTENT MARKETING?