Blogging is a pain point for many startups and small teams because it takes a lot of time and effort. This presentation shows how Scoop.it and lean content can help a startup get noticed, build thought leadership and engage communities without having to blog.

1. Photo credit: mdezemery on Flickr
Solving Blogging for Startups
Get noticed, build thought leadership, and
engage communities with #leancontent
Arabella Santiago, Marketing Director, Scoop.it
arabella@scoop.it | http://scoop.it/u/arabella

2. You’re an early-stage startup.
@scoopit | @arabellatv

3. Your team ≤ 1 football team.
NFL
FIFA
@scoopit | @arabellatv

4. You wear multiple hats.
@scoopit | @arabellatv

5. You love your product.
@scoopit | @arabellatv

6. You’re going to change the world.
@scoopit | @arabellatv

7. But no one knows that.
@scoopit | @arabellatv

8. Yet.
@scoopit | @arabellatv

9. Brian Solis says:
Brands must become
media to earn
relevance.
@scoopit | @arabellatv

10. So you think:
@scoopit | @arabellatv

11. And you say:
@scoopit | @arabellatv

12. Scoop Lion has a solution for that:
@scoopit | @arabellatv

13. Built for the passionate ones.
@scoopit | @arabellatv

14. All-in-one curation publishing with benefits:
• Get noticed and build thought leadership with lean content
• Feed social networks and grow an engaged fan base
• Save time without sacrificing impact
@scoopit | @arabellatv

15. Because even if it sounds sexy, #
you need smarter content than:
@scoopit | @arabellatv

16. Scoop.it is clever publishing in 1, 2, 3
@scoopit | @arabellatv

17. Scoop.it is clever publishing in 1, 2, 3
@scoopit | @arabellatv

18. Scoop.it is clever publishing in 1, 2, 3
@scoopit | @arabellatv

19. Suggestion engine makes content
discovery and publishing easy.
@scoopit | @arabellatv

20. Suggestion Engine = Search + Reader#
crawls over 10 mil webpages daily.
@scoopit | @arabellatv

21. Insight maximizes your thought
leadership and pageviews.
@scoopit | @arabellatv

22. Seamlessly feed your social networks.
@scoopit | @arabellatv

23. Convenient bookmarklet and Chrome
extension lets you post while browsing.
@scoopit | @arabellatv

24. All that on Scoop.it’s freemium package!
Click here
and sign up
for free
@scoopit | @arabellatv

25. For a #leancontent marketing
experience, try Scoop.it for Business:
• Host your Scoop.it page on
your own domain
• Customize your pages to
have the look and feel of your
brand
• Connect to more social
networks and tools
• Get more topics
• Co-curate with your team
• Weekly newsletter export
• Analytics
@scoopit | @arabellatv

26. Capture traffic with fully branded
topics on your own domain.
Healthcare Mobile homepage
Custom Scoop.it Page
@scoopit | @arabellatv

27. Keep audiences engaged with #
smart and sexy newsletters.
@scoopit | @arabellatv

28. Measure audience growth.
@scoopit | @arabellatv

29. Scoop.it for Business
• Host your Scoop.it page on your
own domain
• Customize your pages to have the
look and feel of your brand
• Edit post with rich text links
• Connect to more social networks
and tools
• Get more topics
• Co-curate with your team
• Weekly newsletter export
• Analytics
$79
a month value!
@scoopit | @arabellatv

30. Scoop.it for Startups*
• Host your Scoop.it page on your
own domain
• Customize your pages to have the
look and feel of your brand
• Edit post with rich text links
• Connect to more social networks
and tools
• Get more topics
• Co-curate with your team
• Weekly newsletter export
• Analytics
a
* Offer to pre-Series A funded startups for a limited time;
contact Arabella for more info
@scoopit | @arabellatv
Contact us
$79
for special
month value!
pricing!

31. Yes, startups get a special price for:
@scoopit | @arabellatv

32. Arabella Santiago, Marketing Director, Scoop.it
arabella@scoop.it | http://scoop.it/u/arabella
@scoopit | @arabellatv