The 5 Minute Guide to Shine on the Web with the new Scoop.it

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Welcome to the new Scoop.it! We’ve long felt that robots and algorithms alone were not enough to make meaningful organization of the web possible. People and their unique ability to differentiate quality and semantic ties were needed, and that has been proven by you, our incredible community of curators. Since launch, you’ve attracted an audience of more than 80 million unique visitors through the thoughtful, people-powered curation of content. Discover what's in it for you in 13 slides and see how you can become even more visible through your curated content thanks to: - Our brand new reader-friendly design - Interest channels - Recommendations - Badges Enjoy!

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The 5 Minute Guide to
Shine on the Web
with the new
Wednesday, October 2, 13

New Look & Feel
Some of you will miss the dark background
but hey... we ran out of black.
Wednesday, October 2, 13

Dashboard Our messages are set aside
to make room for your content.
Discover highly recommended topics
Wednesday, October 2, 13

Proﬁle
Showcase your areas of expertise and
expand your Community of Interests
Pageview-focused metrics
Wednesday, October 2, 13

Topic Pages
Curators and insights
take precedence
Reactions are just a
mouse-over away
Wednesday, October 2, 13

Now... The Big DeaI!
Interest Channels
Wednesday, October 2, 13

Interest Channels
The best curations.
Organized by interests.
Wednesday, October 2, 13

Interest Channels
Wednesday, October 2, 13

Earn Your Spot Within Interests
The NSA isn’t the only one watching you.
Our robots will soon spot your awesome work.
Wednesday, October 2, 13

Topics can be recommended by experts in your ﬁeld.
More recommendations = better ranking in search
and within interest channels.
Recommendations
Wednesday, October 2, 13

With great power comes great responsibility.
When you too earn this right, make sure you give
back by recommending other curations.
Recommendations
Wednesday, October 2, 13

Peer recommendations + our algorithm
= Silver or Gold badge
Badges
Wednesday, October 2, 13

#curatethecurators
Wednesday, October 2, 13

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Google currently indexes close to 50 billion pages in its algorithm and every minute that goes by, nearly 70,000 blog posts are created and added to the internet. Content marketing has become an effective inbound marketing strategy for companies around the globe. Yet many businesses still don’t seem to have a strategic content marketing approach in place and sadly their content never reaches its target audience. Here is how to leverage content marketing, SEO and social media into your inbound marketing mix te become a more effective marketer.

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Content is King: we've heard this sentence so much that for a lot of us it can become a factor of stress and frustration. Are you suffering content FOMO? Relax: content curation is here to the rescue. And here's how to make it practical and easy through hands-on best practices and tips as well as free or freemium tools to stop worrying about not doing enough with content. These are the slides of the talk our Co-Founder & CEO, Guillaume Decugis, gave at the Social Media for Non-Profits conference on June 11, 2014 at the Microsoft campus in Mountain View.

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You've heard it before: you need a content strategy. But how can you make it impacting without huge budgets and resources? At Scoop.it, we started meetup groups in San Francisco and then in NYC to discuss best practices around that precise topic. Following more than a year of great sessions with speakers from uservoice, task rabbit, linkedin, slideshare, buffer, moz, mozilla, facebook, likeable media, vaynermedia as well as thought leaders like beth kanter or jeremy goldman, we've put together the first framework for Lean Content. Lean content is not just content marketing "for the rest of us" but the smart and efficient way to have an impact with strong focus. Join us!

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This is a talk that our Co-Founder & CEO Guillaume Decugis gave at LeWeb 2013 and at the Cristal Festival in December. While we've now seen the power of brand content, it remains very hard for even the largest brands to implement successfully. In addition, it doesn't solve the question of how to engage an audience on a daily basis. To do so, brands have to become media. But how? Very few companies can successfully become integrated media companies like RedBull for instance. Interestingly the media model itself changed over the last few years as we've seen with the success of the Huffington Post, BuzzFeed and Upworthy which all have in common that they don't produce all the content they publish. Content curation is the common keyword to these post Web 2.0 new media rockstars. In his talk, Guillaume considers the alternative it creates for brands and highlights case studies of successful implementations that leverage content curation as a way for brands to become media.

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SMBs are open for business on LinkedIn. And they should as the business social network helps generate leads - a major reason for small and mid-size businesses to have a social media presence. So how come they're not actively updating their LinkedIn Company Pages? The above data is extracted from a comprehensive study based on surveys and behavioral data that we performed at Scoop.it with about 3,000 SMBs over several months.

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Small and mid-size businesses (SMBs) massively use social media as a digital marketing tactic. But at Scoop.it we wanted to understand: how do they use social media? What are their key opportunities? We surveyed more than 3,000 SMBs over several months - inside and outside the Scoop.it user base. We asked questions, collected behavioral data and discovered intriguingfindings which we plan to release in several parts. The first lesson we learned is that LinkedIn Company Pages seem to be a major opportunity not yet leveraged by many SMBs. Though LinkedIn is THE business social network, SMBs still don't see their future on LinkedIn yet. They don't seem to have the time, the content or the analytics tools they need to take advantage of LinkedIn Company Pages as an important marketing opportunity. Here are details on why and how to help them fix that.

LinkedIn company pages: the untapped opportunity for SMBs

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There are a few distinct, precious moments of heightened sensory elation that we can achieve through unique actions; whether that be hitting the sweet spot on your driver from the tee box, tossing that crumpled up piece of paper that started out as a great idea and delivering it perfectly into the waste basket 10 feet away, or something as simple as arriving at the perfect adjective when telling a story to a friend. Achieving a greater sense of cognitive ability when interacting with either the external environment around you or the internal synapses of your own brain is an equally satisfying accomplishment that many believe would lead to immediate success. There is no special formula for arriving at a heightened rate of learning, enhanced memory, or sudden talent for verbiage; however there is a proven internal process that you can utilize in order to maximize your work output, in channeling your Circadian Rhythm. View original blogpost here: http://blog.scoop.it/2013/08/13/learning-to-learn-leveraging-your-circadian-rhythm/

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These are the slides of a talk Guillaume gave at the University of San Francisco on Sept. 17, 2013. In a post Web 2.0 world, communication has to be re-invented which brings a huge opportunity to individuals, organizations or brands: content curation. While the history of communication until the end of the previous century has only been focusing on enlarging the distribution to a few published or broadcasted content creators, we now live in information overload where content curators can be the new super heroes.

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The 5 Minute Guide to Shine on the Web with the new Scoop.it

1. The 5 Minute Guide to Shine on the Web with the new Wednesday, October 2, 13

2. New Look & Feel Some of you will miss the dark background but hey... we ran out of black. Wednesday, October 2, 13

3. Dashboard Our messages are set aside to make room for your content. Discover highly recommended topics Wednesday, October 2, 13

4. Proﬁle Showcase your areas of expertise and expand your Community of Interests Pageview-focused metrics Wednesday, October 2, 13

5. Topic Pages Curators and insights take precedence Reactions are just a mouse-over away Wednesday, October 2, 13

6. Now... The Big DeaI! Interest Channels Wednesday, October 2, 13

7. Interest Channels The best curations. Organized by interests. Wednesday, October 2, 13

8. Interest Channels Wednesday, October 2, 13

9. Earn Your Spot Within Interests The NSA isn’t the only one watching you. Our robots will soon spot your awesome work. Wednesday, October 2, 13

10. Topics can be recommended by experts in your ﬁeld. More recommendations = better ranking in search and within interest channels. Recommendations Wednesday, October 2, 13

11. With great power comes great responsibility. When you too earn this right, make sure you give back by recommending other curations. Recommendations Wednesday, October 2, 13

12. Peer recommendations + our algorithm = Silver or Gold badge Badges Wednesday, October 2, 13

13. #curatethecurators Wednesday, October 2, 13