Presentation from @ThatConference about considerations for designing games.

6. KILLERS ACHIEVERS
SOCIALIZERS EXPLORERS

7. No one loves a game unless it frustrates them first.
#ThatConference @scottkdavis @QONQR

8. The best way to make money in mobile gaming is to make a
game that is free #ThatConference @scottkdavis @QONQR

9. Make every tech conversation come back to the business
GOALS #Alignment #minnebar @scottkdavis

10. Maximize game revenue with multiple spending motivators.
#ThatConference @scottkdavis @QONQR

11. Get people to spend 99 cents in your game for something too
good to pass up #ThatConference @scottkdavis @QONQR

12. In gaming, selling
consumables will drive the
bulk of your revenue. Make it
easy.
#ThatConference
@scottkdavis @QONQR

13. In gaming, cosmetics create a spending option for both highly
competitive and casual gamers. #ThatConference @scottkdavis
@QONQR

14. In gaming, as in life, there should always be a next velvet
rope. #ThatConference @scottkdavis @QONQR

15. In gaming, be consistent with running sales. Either
frequent, or never. #ThatConference @scottkdavis

17. Establishing leagues in your game creates ways to always make
success achievable #ThatConference @scottkdavis @QONQR

18. In many games today, time is the “boss” players struggle to
defeat #ThatConference @scottkdavis @QONQR

19. A Facebook post from a player about your game is more
valuable than any marketing you can buy #ThatConference
@scottkdavis @QONQR

20. Don’t build a game feature unless you first consider how a
cheater could ruin your game #ThatConference @scottkdavis
@QONQR

21. Assume all data in your game can be seen by the user.
Because it can. #ThatConference @scottkdavis @QONQR

22. Common developer best practices often hurt security in
your app/game #ThatConference @scottkdavis @QONQR

23. Always verify your purchases from a server that contains
master balances #ThatConference @scottkdavis @QONQR

24. The savings PayPal fees save over iTunes can let you add a
person to payroll #ThatConference @scottkdavis @QONQR

25. Abuse is a huge problem that can destroy all the positives of
social engagement #ThatConference @scottkdavis @QONQR

26. Prolong your engagement and revenue by building persistent
teams/guilds in gaming. #ThatConference @scottkdavis
@QONQR

27. For several months @QONQR had 10x more downloads on
Windows Phone, than iPhone #ThatConference @scottkdavis

28. Don’t build features that don’t fit in your ARMS (Acquisition,
Retention, Monetization, Self-Preservation) #ThatConference
@scottkdavis @QONQR

29. There is no better marketing than getting your players to
market for you. #ThatConference @scottkdavis @QONQR

30. “Social Obligation” trumps all other retention tactics in
gaming #ThatConference @scottkdavis @QONQR

31. Build tools for your app only when they can actually save
time and money #ThatConference @scottkdavis @QONQR

32. Players invest in a game if they can emotionally invest in the
story. #ThatConference @scottkdavis @QONQR