1. Fusion Media Group | Center for Innovation and Engagement
Community Liaisons
Nick Gilyard and Scottie Ellis

2. Fusion, a multi-platform media network championing a young, diverse and
inclusive America, approaches news and entertainment through a lens that
celebrates all voices in today's world. With a staff that is 60% non-white, Fusion
doesn't just talk about diversity - Fusion embodies it. From TVs, to news feeds, to
whatever comes next, Fusion is creating award-winning, critically acclaimed
content that's smart, irreverent, entertaining, and above all - authentic.
Visit Fusion.net to see more.

5. Community Liaison
Overview
• Create strategy to build relationship management and outreach system for Fusion
Media Group projects to build audience(s) and partnerships.
• Built beta database for management of relationships including non-profits,
influencers and organizations.
• Developed process for coordinating outreach strategies through growth editors,
social teams, producers, editors and journalists across FMG.
• Research contacts and connect them with FMG projects to increase shares / build
views, click through rate and audience(s)

6. Example of
shares by
groups we
researched
and worked
to develop
relationships
with.

7. Why are we here

8. As American As Tour

9. As American As Tour
Nationwide tour dedicated to celebrating
diversity and introducing college students to
Fusion
Developed strategic plan for FMG’s national ‘As American As’ 13 campus tour
to build awareness of Fusion as a media source for college students.
Cultivated relationships with individual campuses, created and delivered
student outreach strategies and served as on-the-ground representative
during installation. Efforts drove over 9,000 students to attend tour.
Installation took age-old saying ‘As American As’ and updated it to represent
the true faces of American today and to celebrate diversity.

12. Fusion.net