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Sean Adams typography101

A basic history of typography from blackletter to system fonts. Typesetting basics everyone should know. Type classifications and designers.

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Sean Adams typography101

  1. 1. Typography Basics Sean Adams
  2. 2. Illuminated Manuscript Monks use reed pens for calligraphic forms
  3. 3. 1439
  4. 4. Blackletter set in metal, imitates calligraphic forms
  5. 5. Johannes Gutenberg
  6. 6. a long time ago
  7. 7. 1470
  8. 8. Old-style Simplifies the calligraphic form for more cost effective printing.
  9. 9. Nicolas Jenson is inspired by typography on Roman monuments.
  10. 10. Roman Type
  11. 11. 1495
  12. 12. Aldus Manutius designs a more condensed letterform to fit more text on a page.
  13. 13. Italics
  14. 14. 1540
  15. 15. Claude Garamond designs a typeface to use 25% less ink.
  16. 16. 1728
  17. 17. William Caslon When in doubt, use Caslon.
  18. 18. 1757
  19. 19. Transitional represent the transition between Old Style and Modern or Didone Typefaces
  20. 20. John Baskerville
  21. 21. 1813
  22. 22. Modern or Didone Better printing techniques allow for finer letterforms with more extreme thicks and thins.
  23. 23. Giambattista Bodoni
  24. 24. 1852
  25. 25. Firmin Didot wanted even more extreme thicks and thins.
  26. 26. 1828
  27. 27. Woodtype good for big letters and advertising
  28. 28. Darius Wells
  29. 29. 1845
  30. 30. Egyptians or Slab Serif Everyone wants all things Egyptian after Napoleon’s Egyptian Campaign
  31. 31. Robert Besley
  32. 32. 1927
  33. 33. Geometric Sans Serif
  34. 34. Paul Renner designs a typeface with universal forms: circles, straight lines and diagonals
  35. 35. 1928
  36. 36. Humanist Sans Serif
  37. 37. Eric Gill thinks Futura is too cold.
  38. 38. 1957
  39. 39. Neo-Grotesque Sans Serif
  40. 40. Max Miedinger Eduard Hoffmann designed a neutral sans-serif as a family.
  41. 41. 1960
  42. 42. Photo-typesetting .allows for more extreme letterforms no longer made in metal.
  43. 43. Herb Lubalin saw type as an expressive form, not neutral or cold.
  44. 44. 1984
  45. 45. Digital Type The Macintosh democratizes typesetting. Typography can more easily be manipulated and layered.
  46. 46. Arialand Georgia designed for the screen and operating systems
  47. 47. Typography Today Screen-based, in motion, interactive, and expressive
  48. 48. Classification Differences
  49. 49. Neo-Grotesque Sans Serif
  50. 50. System Fonts
  51. 51. Blackletter Calligraphic forms
  52. 52. Janson thick serifs little variation between thick and thin parts
  53. 53. Garamond thick serifs slightly more variation between thick and thin parts
  54. 54. Caslon thick serifs simpler curves straighter lines slightly more variation between thick and thin parts
  55. 55. Baskerville thinner serifs much more variation between thick and thin parts simpler curves even more straighter lines
  56. 56. Bodoni very thin serifs extreme variation between thick and thin parts even simpler curves even more straighter lines
  57. 57. Didot very thin serifs extreme variation between thick and thin parts even simpler curves even more straighter lines
  58. 58. Clarendon small variation between thick and thin parts very thick and square serifs
  59. 59. Futura very small variation between thick and thin parts no serifs geometric
  60. 60. Typesetting 101
  61. 61. Punctuation dash orhyphen toconnectwords
  62. 62. Punctuation endash inplaceof“to” 12:00–2:00
  63. 63. Punctuation emdash toconnectideas likeasemi-colon
  64. 64. Punctuation quotationmarks
  65. 65. Punctuation inch mark
  66. 66. Typographic terms AligningFigures
  67. 67. Typographic terms AligningFigures
  68. 68. Typographic terms Old-style or Expert Figures
  69. 69. Typographic terms Old-style or Expert Figures
  70. 70. There is no such thing as a bold old-style 
 classic serif. Like short sleeve dress shirts, they do not exist.
  71. 71. G GWilliam Caslon did not toil for years to see his typeface mutated like this.
  72. 72. This is a designer who uses beautifully drawn 
 sans-serif typefaces
  73. 73. This is a designer who chooses bold 
 old-style serif typefaces
  74. 74. For more information and excitement: http://www.lynda.com/Sean-Adams/519270-1.html

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A basic history of typography from blackletter to system fonts. Typesetting basics everyone should know. Type classifications and designers.

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