2. Kickfurther offers a superior approach to inventory financing
Over $19M of Capital Raised by
400+ Small and Medium Retailers
(SMRs)
since launching January ’15
90% Funding Success Rate
Average
21.4% Annualized Profit
$84.15k Co-op size
2 days to fund
last 3 months
Company Confidential – Not for distribution beyond intended recipients.
10% of AR
($10k-10%)
—
$1,000
Kickfurther Cost vs AR Factoring
Assumptions: $10k Purchase Order, $4k Landed Cost of Goods (COG)
10% on COG
($4k+10%)
—
$400
Kickfurther costs over 50% less
3. Every SMR is faced with a dilemma
They have to buy product long before they can earn revenue for selling that
product.
Pay for Inventory
Inventory Ships
Inventory Starts to Sell
Technology has paved the way for entrepreneurs
But there is a piece missing…
Inventory
Financing
Company Confidential – Not for distribution beyond intended recipients.
4. Kickfurther makes financing cheaper for SMRs and more lucrative for buyers by displacing
banks
BEFORE KICKFURTHER WITH KICKFURTHER
Company Confidential – Not for distribution beyond intended recipients.
5. Kickfurther Buyers pick products and SMRs they like
1. SMRs Post to Kickfurther
SMRs who need capital for inventory
go to Kickfurther, define raise details
2. SMR Raises Financing
SMRs are able to raise financing quickly through
Kickfurther’s Buyers and their fans
3. Buyers Are Paid Back
Buyers receive payment when
the consignment inventory sells
Company Confidential – Not for distribution beyond intended recipients.
6. Community Bank’s Post-Crisis Commercial
& Industrial Loan Losses:
Charge in Commercial & Industrial Bank Lending
Market Share by Bank Type (Q2 2010 – Q2 2014)
Clearly SMRs Need New Funding Options
Community banks are the primary providers of small business loans
Company Confidential – Not for distribution beyond intended recipients.
7. EaseofObtainingFinancing
LowHigh
Favorability of Terms
Unfavorable Favorable
Pros:
Less Strict Financing Criteria
Quick Financing Decision
Cons:
Payments Deducted Daily
Prepayment Penalties
High Interest Rates
Pros:
Buyers Decide
Quick Funding Timeframe
New Customer Acquisition
Terms Fair for All Parties
Inquiry Does Not Impact Credit
Asset Backed
Pros:
Reasonable Terms & Rates
Cons:
Difficult for Small Business to Obtain
Long Funding Timeframe
Personal Guarantee Needed
Inquiry Impacts Credit
SMR Business Financing Landscape
Kickfurther Positioning – First inventory funding marketplace
Banks
Company Confidential – Not for distribution beyond intended recipients.
8. The Kickfurther model works for the entire retail market
TAM (US only) SAM (COGS) SOM
Retail Market $4,950B $3,217B $3.2B
E-commerce Retail $396B $237B $475M Retail
51%
Company Confidential – Not for distribution beyond intended recipients.
E-Commerce
49%
Current Deal Flow Mix
Cost of goods sold (COGS) based on 70% avg retail margin and 60% avg e-commerce
margin.
Share of market (SOM) based on 0.1% retail market share and .2% e-commerce market
share.
2016 data projections sourced from US Census, emarketer.com, marketingsherpa.com
9. Kickfurther AR Factoring Merchant Cash Advance Bank Loans
Annualized cost 15-60%
(set by business)
30-60+% 40-100+% 3-12%
Brand engagement
Repeat benefit
Available to SMRs
No PO required
Community of users
Fast financing
Unique Competitive Advantages for SMRs
Company Confidential – Not for distribution beyond intended recipients.
10. Kickfurther Platform Lenders Stock Market Real Estate
Average Annualized Earnings 20% 5-12% 6-11% 4-13%
Time to Liquidity 1-12 months 2 years Anytime 3-5 years*
Financial Barrier to Entry $20 Medium Low High
Involvement Option
No Expertise Required
Wisdom of Crowds
Asset Backed
Unique Competitive Advantages for Buyers
Company Confidential – Not for distribution beyond intended recipients.
11. Revenue Model
Average Funding Fee
Withdrawal Fee
Current revenue streams
Store Referral Fee
4%
1.5%
10%
Example Campaign - $40k, 10% profit, 50% margin
SMR successfully raises funding$1600
SMR pays back $44K, buyers withdraw their money
Buyers sell 5% of the inventory
$660
$400
Company Confidential – Not for distribution beyond intended recipients.
Total earnings: $2,460
12. Kickfurther SMRs and Testimonials
Kickfurther continues to work with bigger and better SMRs
Raised over $300K of inventory on Kickfurther.
Top seller in REI and Nordstrom
Raised over $40K on Kickfurther.
Top selling home sous vide system in world
Raised over $100K on Kickfurther.
Three time repeat customer.
Raised over $200K on Kickfurther.
Sold at Whole foods and other major retailers
..and hundreds more
Parth Sharma Skinny Tie President
"Not only is Kickfurther an amazing platform for funding, but it's
also a marketing tool"
Jim Mills MM Local CEO andCo-founder
“Kickfurther has been a really positive experience for MM Local.
We raised $20k in our first co-op in about six minutes which
opened the door for us to raise more than $180k in our second
which took about a week”
Lars Haneberg SODO CFO and Co-founder
“SODO chose to work with Kickfurther because the platform
allowed us to engage our target demographic while providing the
funding to launch us into hyper growth mode.”
Dr. Michael Eades Sous Vide Supreme CEO
“We have other financing options, we have worked with factoring
firms in the past, but Kickfurther is cheaper and easier for us.”
Company Confidential – Not for distribution beyond intended recipients.
13. Kickfurther Accolades
Kickfurther is consistently recognized as a top startup
Company Confidential – Not for distribution beyond intended recipients.
Winner of PitchIt at LendIt
Startup Competition at Largest Lending Conference
in World
Named “Most Innovative New
Lender” in Inc. Magazine
Article by Robb Mandelbaum
Semi-finalist at Hubspot’s
Inbound Pitch-off
Pitching Neil Blumenthal and Larry Bohn
G-Startup Top 50 Most
Innovative Startup in World
Judged by Sequoia, Greylock, Google, and more
Fastest Growing
Company in Boulder
According to Mattermark
Top 10 Xtreme
Tech Challenge
Pitched Richard Branson and Gary Shapiro
14. Sean De Clercq CEO
• Created Kickfurther after trying to secure affordable
financing for his merchandising company.
• 9 years of experience in supply chain management and
business development.
TEAM
Erik Straub Director of Sales
• Previously grew New Brunswick Today into a franchised media
company before joining the Kickfurther team.
• Extensive community management and organization
experience.
Jackson Killion GC
• Jackson works internally and with Kickfurther's advisory
attorneys to ensure compliance with all applicable laws and
regulations.
Melissa Pillion Head of Operations
• Melissa has extensive consumer product knowledge and retail
experience. She served as Director of Brand Development and
as a Retail Buyer for a multi million dollar consumer goods
company.
Company Confidential – Not for distribution beyond intended recipients.
Alex Bogusky
Adweek’s Creative Director of the Decade 2010
Partner at Crispin Porter & Bogusky
Jack Donenfeld
Martindale-Hubbell A/V rated lawyer
37 years of experience with SEC compliance law
John Donovan
Founding member and COO of Lending
Club
Bill Tai
Computer chip designer turned VC. Founder of
MaiTai Global and Co-founder of Treasure Data.
ADVISORY
Debra Alcorn Head of AR
• Debra has over a decade of experience within the accounts
receivables space dealing with both individuals and
businesses.
15. Sean De Clercq, CEO
sean@kickfurther.com
(908) 405–6688
Company Confidential – Not for distribution beyond intended recipients.
Get growing!
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