This presentation serves an introduction to web content management systems.

1. The Very Introduction to Content
Management Systems
Sean Donnelly

2. What is a Content Management System?
A Content Management System (CMS) is a computer program that allows publishing,
editing and modifying content on a web site as well as maintenance from a central
interface (Sharma & Kurhekar, 2013)

3. Common Functionality

4. Some basic characteristics
• Lifecycle management – creation, publications,
archive, rollback
• Infrastructure for managing multiple persons to
engage with the content. The basic participants in
the CMS are:
– Content Editors (who decide what content to publish and
where)
– Content Publishers (who publish the content on the web)
– Content Authors (who create the content for the web)
• Pre-written templates
• Central repository to facilitate access and reuse

5. CMS Benefits
• Depending on the business needs and the
CMS used, the benefits can be summarized as:
– Increased control of user's management of their
web content
– Increased interactions with customers
– Simplified, cost efficient management of content
to web sites and portals
– Streamline of content management processes

6. Popular CMS’
http://www.google.com/trends/explore#q=blogger,drupal,sharepoint,wordpress

10. Basic CMS Workflow
Login in the CMS
Choose a website
from the list available
1. Edit Web site properties
2. Preview a site
3. If administrator, set the
access rights for different
users
Choose a predefined
workflow
OR
Create a new workflow
Adding new pages in a
section of a web site
after creating the
index page
Create sections for
adding new content
in the site
Changing the order
of sections
OR
Changing the properties
of a section
Choose a predefined
template
OR
create a new template
Upload media files on
the Web server
Display the content
on the screen

12. Who uses Wordpress?

16. Hosting & Domain
Development and Maintenance
Monetisation
• Hosted on WP servers.
• WordPress in domain unless
fee paid
• No back-end access
• CMS fully maintained with
backups, updates and
security by WP
• Default ads on website
unless fee paid
• No e-commerce solution
• You are responsible for
hosting
• You are responsible for
domain names
• Full access to add files, edit
files and configure servers
• You are responsible for
server issues etc
• Unlimited

17. Storage
Plug-ins and Themes
• There is a limited storage
• Limited selection of free
themes and widgets
• No third party plug-ins
• Unlimited
• Thousands of free themes
and plugins
• Tens of thousands of
premium themes and
plugins

19. WordPress

20. Check Social Network Username Availability on
www.namechk.com / www.namecheck.com /
www.checkusernames.com

21. Get Started – Visit
www.wordpress.com

22. Complete the Required Steps

23. Your WordPress.com blog address is what people use to access your
blog. An example of a WordPress.com blog address
is support.wordpress.com.
The address of your blog can be changed:
http://en.support.wordpress.com/changing-blog-address/

24. Choose a Username and Password

25. WordPress Profile

26. Choose Free Option

27. Check your email to activate

28. Choose a (free) theme

29. Your WordPress.com Homepage

30. My Sites

31. Your Wordpress.com Homepage

32. Blog Discovery

34. Search by Topic

36. Accessing the dashboard

37. Visit your dashboard to start blogging…

38. Dashboard is the blogs control panel…

39. Hello World

40. Your Blog should look something like this…

41. Delete Hello World

42. writing a new post…Add New

43. Writing a New Post

44. Adding a hyperlink
• Hyperlink to a webpage

45. Writing a New Post
• Hyperlink to a webpage

46. In a new window visit images.google.com

47. Adding an image to your post

48. Save image to your desktop

49. A note on using imagery
Paid
• Purchased imagery
– www.istockphoto.com
(on demand, pay per image)
– www.shutterstock.com
(subscription model)
– www.presentermedia.com
(subscription model)
– Graphic Design
Free
• Your own photos / graphics
• Creative Commons
– www.freeimages.com
– Wikipedia Commons
http://commons.wikimedia.or
g/
– www.openclipart.com
– www.morguefile.com

50. • http://creativecommons.
org/licenses/

51. Writing a New Post
• Add a media file

52. Writing a New Post
• Upload a picture

53. Writing a New Post
• Upload a picture

54. Adding an Image
• describe the image
• format the image
• Insert the image in to the post

55. Add image details (SEO)

56. Your blog post should look something
like this

57. Embed a video
Copy this text
Embedding an online Video e.g. YouTube
• Find the video ad click the share button
• Choose Embed

58. Embed a video
• Copy the code directly into the blog post

59. Decribing Your Post
• make sure private
• add tags (take care on hierarchy)
• add categories
• save and preview

60. Tags versus Categories
Categories
Taxonomy
Tags
Taxonomy

61. Tags versus Categories
• Categories are your site’s table of contents.
• Tags are your site’s index words. (Micro categorisation)
• Categories allow for a broad grouping of topics
• Categories can be arranged in a hierarchy.
• To describe posts more specifically, use tags
• The use of tags is entirely optional (although each post must
be attached to at least one category).
• Tags exist in their own right and have no set relationship to
anything else.
• If enough posts have the same tag, and it
represents your blog purpose and goals, it’s a
category.

63. Add categories

64. Creating categories
Type category name here

67. Creating Tags

69. • Optional and more specific than categories
• Used for micro categorisation (meta data)
Tagging a Post

70. Save/Update & Preview

71. Your new blog should look something like
this…….

72. Publishing Your Post

73. Scheduling posts

74. Customising the Look of a Blog

75. Preview Themes

76. Customise the Look
• Live Preview
• Activate or Close

77. Widgets
• Click on Appearance
• Click on Widgets

78. Adding Widgets
• Click on widget, drag to site location
• Populate or activate widget
• Save

79. Monitoring performance
• Click on Site Stats

80. A note on wordpress as content management system
- Adding pages creates a site structure

81. A note on wordpress as content management system
Decide hierarchy & decide on page parent

82. A note on wordpress as content
management system

83. Domain Mapping
• Example.wordpress.com – free
• Domain mapping just means pointing your
own domain e.g. www.example.com to
example.wordpress.com

84. Purchase your domain
• Purchase your domain at sites like:
– www.letshost.ie
– Follow domain providers instructions for changing
DNS settings

87. THE END
And Finally……………..