Lucha Anti-SPAM Webspam 2.0

Enero de 2.009 Carlos Javier Redondo Gálvez SEO Manager - Havas Digital - Lucha Anti-SPAM Webspam 2.0

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¿Qué es el WebSPAM? ,[object Object],[object Object],[object Object],[object Object]

SPAM en base a Contenido Saturación de “Anchor words” sobre el contenido total, y evolución de spam. Tasa de Compresión, y webspam.

SPAM en base a contenido Texto relacionado con las 200 palabras mas comunes en la temática sobre el total de contenido. Fraccion de las 500 palabras mas frecuentes en el cuerpo de la página.

Análisis de Palabras Compuestas Análisis de relevancia de palabras compuestas por las tres principales keywords de la temática. Ej: (FreeMp3, DownloadFree, etc)

Relación de SPAM sobre ratio de Contenido Visible

Inbound Links vs Outbound Links

Motivacion de un WebSpammer ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Principales Técnicas Webspam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Tecnicas SPAM ,[object Object],[object Object],[object Object],[object Object]

[object Object],[object Object],[object Object],Spam en Foros phpBB y vBulletin captcha AOL y Yahoo captcha Los captcha generan una falsa sensación de seguridad, la mayoría de estos sistemas dejaron de ser una medida efectiva contra el SPAM. Defeated Hard-Captcha PWNtcha y EZ-Gimpy

SPAM en Blogs ,[object Object],[object Object],[object Object],[object Object]

Algoritmos: La lucha Anti-Spam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],“ The Anatomy of a Large-Scale Hypertextual Web Search Engine"

Algoritmos de Rankeo y Lucha Anti-Spam ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

PAGERANK ,[object Object],[object Object]

Truncated Pagerank ,[object Object],[object Object]

TrustRank ,[object Object],[object Object],[object Object],[object Object],[object Object]

Anti-TrustRank ,[object Object],[object Object],[object Object],[object Object]

HITS: Hypertext Induced Topic Selection ,[object Object],[object Object],[object Object],[object Object],[object Object]

Lucha Anti-SPAM Webspam 2.0

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Editor's Notes