Event: SEJ Summit London Hosted by Searchmetrics Today’s search, social and content strategies are inextricably linked. You may have multiple agencies or partners working simultaneously (and sometimes bumping heads) on all 3. Your teams need to be agile to compete, but you’re held back by bureaucracy and the legacy systems that are part of your Big Brand world. How do you triumph over these obstacles? Andrew gives us practice advice and examples for managing agencies and partners while swimming upstream at Corporate, and staying true to your marketing goals.

2. Sebastian Wenzel, Webanalyticsbook
Free 30-Day Trial
Instant data. Tweak
strategies. Benchmark
competitors.

3. #SEJSummit
#Searchmetrics
• “Media Innovations Director”
• Search, Affiliates, Social and Display
• Virgin, British Airways, Samsung, Barclaycard, Standard Life,
Hilton, Cancer Research UK, …
@AndrewGirdwood

4. 1. Make it Bleed
2. Work with Experts
3. Coordination
#SEJSummit
#Searchmetrics @AndrewGirdwood

5. “We’re not a publisher”
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6. “We expect you to include
content”
#SEJSummit
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7. “We expect you to focus on SEO/content/Social
and not compete with our SEO/content/Social
agency”
#SEJSummit
#Searchmetrics @AndrewGirdwood

8. STRUCTURE
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9. TEST
EXPERTISE AT
PITCH
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10. KPI ON
COOPERATION
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#Searchmetrics @AndrewGirdwood

11. SEO FROM AFFILIATES
Linkbait Affiliates Lift-Off
#SEJSummit
#Searchmetrics @AndrewGirdwood

12. SIZE IS CLOUT
Make it Bleed
#SEJSummit
#Searchmetrics @AndrewGirdwood

13. SPEED
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14. TOOLS
• Slack
• Trello
• Google Docs
• Group Chats
#SEJSummit
#Searchmetrics @AndrewGirdwood

15. Coordination
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#Searchmetrics @AndrewGirdwood

16. REACTION
TIMES
#SEJSummit
#Searchmetrics @AndrewGirdwood

17. 1. Make it Bleed
2. Work with Experts
3. Coordination
#SEJSummit
#Searchmetrics @AndrewGirdwood

18. Twitter @AndrewGirdwood
Linkedin
Google plus
#SEJSummit
#Searchmetrics @AndrewGirdwood