Looking to boost your ecommerce and affiliate site’s search visibility in 2021? Start building links to your category, product and affiliate review pages. Register now for the next sponsored Search Engine Journal webinar. Kevin Rowe, Founder of PureLinq, reveals the fundamentals of link building for ecommerce and affiliate sites in 2021.  In this presentation, you will learn: How to properly vet site quality to maximize the impact of your link building efforts. How to select ecommerce or affiliate pages for link building based on analysis. Details on how to secure links to product category or review pages with the most effective link building strategy – unlinked brand mentions. Prospecting and securing critical category or commercial page links play a major role in driving rankings in competitive fields.  Rowe, who has built link building campaigns for Fortune 500 companies, luxury hospitality brands, a large variety of affiliate sites, and ecommerce clients, shares tips to make the process less tedious and more efficient.

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@purelinq | @_kevinrowe
Link Building for
E-Commerce & Affiliate Sites:
Kevin Rowe, Founder & CEO

2. #SEJWebinar
@purelinq | @_kevinrowe
Overview
Select Approach
Focusing on the
fastest and most
impactul approach:
Unlinked Mentions
Select target
pages
Live Run Through
How to identify the
pages to build links
towards.
Prospecting
mentions
Resource included
Process for finding
unlinked mentions
using moz, ahrefs, and
google search.
Outreach &
Pitching
Resource included:
Resources and tool
lists to develop pitches
and outreach to sites.
Evaluating
sites
Not all sites are
created equal, this will
provide detail on how
to select sites that
won’t put you at risk of
a penalty, manual
action, or link
devaluation.

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@purelinq | @_kevinrowe
Kevin Rowe
1. Founder/CEO PureLinq
2. Two 7-figure SEO companies
3. SEO automation tech, link building, link
scheme/Quality Rater guidelines
4. Major clients in: insurance, affiliate,
e-commerce, hospitality, and
health/beauty.

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@purelinq | @_kevinrowe
Solutions
A SOLUTION FOR YOUR EVERY SEO
Contextual Links
Contributors or PR pitches
for new articles on
editorial blogs.
Over 90% placement rate
Thematic Reclaim
Leverage our Mention
Engine to find existing
articles with high PA that
are thematically relevant
to your content.
Secure unlinked brand
mentions from articles
mentioning your brand or
the brands you sell.
Unlinked Mentions
PureContext
Highest placement rate in
the industry 50-90%
Content Marketing
Google Compliant Links
Leverage unique content,
data, studies, or research
to create shareable
content, then distribute to
major industry or general
publications

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@purelinq | @_kevinrowe

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@purelinq | @_kevinrowe
What’s your level of experience on link building?
1.What’s link building
2.Heard of it, but never done it
3.I’ve seen successful link building programs
4.Build links for projects before.
5.I’ve planned large scale link building programs with teams

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@purelinq | @_kevinrowe
What are Unlinked Mentions

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@purelinq | @_kevinrowe
Why UBMs
Conversion rate
50% - 90%

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4 Types: Unlinked Mentions
Company
Brand
Product Brand Retail Brands
Executive
Brands
Thematic

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@purelinq | @_kevinrowe
Examples Company Brands
Company Brand

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Examples Product Brands
Company Brand
Product Brand

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Examples Retail Brands
Retail Brands

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@purelinq | @_kevinrowe
Examples Executive Brands
Retail Brands
Executive Brands
Uber fam General fam Niche fam

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@purelinq | @_kevinrowe
Examples Thematic
Retail Brands
Thematic

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@purelinq | @_kevinrowe
How to Find Unlinked Mentions

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@purelinq | @_kevinrowe
Full automation
PureLinq’s Mention
connection technology
Manual direct email
Find email on site from google
search then email from site.
Prospect tools
Find bulk mentions then
upload site list to pitch
box/buzzstream

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@purelinq | @_kevinrowe
Moz Fresh Web

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@purelinq | @_kevinrowe
Moz Fresh Web

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Trick to search: operators
“search engine journal”
-intext:searchenginejournal.com and
-insite:facebook.com

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How to Resources
PureLinq.com/e-comm-resources

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@purelinq | @_kevinrowe
Selecting the Right Page

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@purelinq | @_kevinrowe
Overview - Page Types
Homepage
Category/Groupings
Individual Items
Informational

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@purelinq | @_kevinrowe
Top Ranking & Visibility Analysis
Anchor text
02
● What’s the anchors v
competitors
● Anchor by content type
Rank analysis
01
● Site top pages (ahrefs)
● Rank below page 1
● Rank on page 1
Top Competing Content
Content Type
03
● Informational
● Category/product
● Homepage
Link profile
02
● Count of URD to page
● URD to domain
● Anchor text to page
Anchor text
01
● Anchor text
● Content type
● Link profile
Content Type
03
● Informational
● Category/product
● Homepage
KW Data
04
● High/low search
● Level of competition
● Contextual fit
Visibility

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@purelinq | @_kevinrowe
Homepage Links
When to link to homepage
● Targeting top level category-level keywords for
ranking
● Have a new site that needs brand presence
● Launching a new site, for early awareness
● Building site-wide contextual relevance

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@purelinq | @_kevinrowe
Category-Page Links
When to link to Category listings
● Targeting category-level keywords for ranking
● High-search volume keywords
● Top content is transactional or directional
(unless you have informational)
● Business goals are short-term lead/sales
focused

26. #SEJWebinar
@purelinq | @_kevinrowe
Individual Product or Specific Focus
When to link to Category listings
● Targeting product specific keywords for ranking
● Low-search volume keywords
● Have budget to spread over a high count of
pages
● have multiple focus pages under a category
● Top ranking content is specific pages

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@purelinq | @_kevinrowe
Educational/Informational Page Links
When to link to Category listings
● Goals are 6-12 months or longer
● Ranking 1 page for multiple keywords
● Top ranking content is informational
● Building domain authority is main focus
● In an industry that is gambling, financial, loans,
or similar niches

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@purelinq | @_kevinrowe
Live Run Through

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@purelinq | @_kevinrowe
Evaluating Prospective Sites

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@purelinq | @_kevinrowe
PureGrade
What is it?
Score from 1 to 100 to rate site quality for links?
How to use it
1. To get or don’t get a link (40%<)
2. Evaluate your link profile
3. Build disavow list
How is it calculated?
A mix of automated footprint assessment and
manually review each site’s 30 quality indicators.
purelinq.com/puregrade

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Building a Score

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Keys to a Great Assessment
How to evaluate
potential linking
partners
Weight each element
Some aspects of the site are more
important than others
Build a footprint not just one element
Examine multiple elements then decide if
the site’s quality

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@purelinq | @_kevinrowe
Metrics | Quality
• Guidance to narrow lists
• Support micro-decisions
• Reduce workload
• Influence final decisions
• Manual review
• Increase workload

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@purelinq | @_kevinrowe
Metrics
State of Link Building - Aira
Download:
https://www.aira.net/state-of-link-building
/link-building-measurement-and-reportin
g/

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@purelinq | @_kevinrowe
Google’s Quality Scale
• Any purpose
• Content depth
• Credible sources

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@purelinq | @_kevinrowe
Site Quality Review
Content Admin Link Profile
Authorship Authority Technical

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Key Elements
Content
Commercial links: links to
money pages not tagged with
nofollow or sponsor
Navigation: Way to general
for a blog
No no keywords: gambling,
porn, payday loans
https://www.insanevisions.com/3-steps-to-fixi
ng-bad-credit
https://imaginationwaffle.com/things-which-yo
u-must-know-before-getting-your-house-paint
ed/
Examples
Frequency: Post are
infrequent or old

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@purelinq | @_kevinrowe
About us: general about page
Admin pages: advertising,
guest posts
Info: Phone, address, email
https://www.insanevisions.com/contact
https://stephaniecristi.blog/services/advertise-
your-blog-with-me/
Examples
Admin
Key Elements

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@purelinq | @_kevinrowe
Excessive links: too many links
pointing to one page
Low Authority: Use DA or DR
Non relevant links: links don’t
make sense for the page
Examples
Link Profile
https://ahrefs.com/site-explorer/overview/v2/subdomains/live?target=www.insanevisions.com%2F
Key Elements

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@purelinq | @_kevinrowe
Names & Bylines: Set to
admin or site name
Author page: Is there
information about the author
Foreign: Author is from
country targeted
Staff writer:
http://yearzerosurvival.com/on-a-budget-prep
ping-for-5-bucks/
No author:
https://miosuperhealth.com/4-ways-to-improv
e-your-running-form/
Examples
Authorship
Key Elements

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@purelinq | @_kevinrowe
Presence: Has a presence
Following: personal, micro
influencer, influencer, news
Engagement: Do they have
engagement
Examples
Reputation
https://app.buzzsumo.com/content/web?q=https%3A%2F%2Fwww.insanevisions.com%2F
Key Elements

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PureLinq.com/e-comm-resources

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@purelinq | @_kevinrowe
Kevin Rowe, Founder & CEO
@_kevinrowe
@PureLinq
PureLinq.com
Resource library for e-comm SEO and link building
PureLinq.com/e-comm-resources

44. www.purelinq.com @purelinq