Unlike paid search, organic search lacks the tools to form trustworthy predictions about SEO outcomes. This is why potential clients sometimes get indecisive even when presented with an SEO proposal. In this presentation, Alen Todorov of SEOmonitor shares tips on how SEO agencies can write better proposals that prove value and eliminate client concerns. We’ll cover: – How the typical pitching process works and what usually goes wrong. – Tips to improve your agency’s SEO proposals. – The elements of an SEO proposal that you need to highlight.