The document summarizes Kevin Rowe's webinar on how to build 600+ links in a month. The webinar discusses that traditional outreach methods using full-time employees could require 14-58 people to build 600 links by sending over 30,000 emails. However, Rowe explains how to do it more efficiently by leveraging technology, building relationships over time with publishers, and establishing processes for identifying sites, outreach, and verification. The key is taking a relationship-based approach through consistent personalized outreach over several months to earn high-quality links.

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@purelinq | @_kevinrowe
How to Build 600+ Links in a Month
Kevin Rowe, Founder & CEO

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@purelinq | @_kevinrowe
Kevin Rowe
1. Founder/CEO PureLinq
2. Two 7-figure SEO companies
3. SEO automation tech, link building, link
scheme/Quality Rater guidelines
4. Hyatt hotels, Bulletproof Coffee, Custom
Ink

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@purelinq | @_kevinrowe
What am I talking about?
0 to 600
In
30 days

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1. Online Product Sales
2. Drive Leads
3. Build brand awareness
4. All of the above
Poll Questions
What are your business goals?

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Types of Links?

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What’s Normal?
*Open Rates: 15 - 29%
*CTR: 1.5 - 3.5%
*Source: Manually calculated based on mailchimp study:
https://mailchimp.com/resources/email-marketing-benchmarks/

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Elements of a Program
• Identify sites
• Vet for qualityList building
• Contact names
• Emails/phonesFind contact
• Target by niche/site
• SequencingCustom emails
• Info graphic
• StudyContent
• Email sites
• Phone callsOutreach
• Emails
• Phone callsFollow Ups
• Setup crawler
• Manual reviewVerify

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Low Reply Rates
*Source: https://www.searchenginejournal.com/bloggers-outreach-no-
reply/217843/
Survey: 300 bloggers about why
they don’t reply

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The Traditional Approach
FTEs: 14 – 58 people to build 600
links with over 30K emails.
*Source: Manually calculatd

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How to Do It

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Thematic Reclamation
Select the Right Approach
Unlinked Brand Mentions

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Key Elements
Links
Tech
Relationships
Processes

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90%response rates
Why Relationships
700sites to reach 600
placements

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How Relationships

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How Relationships

17. Jan NovOctFeb Mar Apr May Jun Jul Aug Sep Dec
Build List
Maintain list
Building Relationships
Author/publis
her list (100-
500)
Value prop
Pitch
(Email/Call)
Outreach/pitc
h
Log
Author/publis
her list (100-
500)
Value prop
Pitch
(Email/Call)
Outreach/pitc
h
Log
Author/publis
her list (100-
500)
Value prop
Pitch
(Email/Call)
Outreach/pitc
h
Log
Identify value
specific
Build
report/content
Email
Social checkin
Identify value
specific
Build
report/content
Email
Social checkin
Identify value
specific
Build
report/content
Email
Social checkin

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Off-the-Shelf Technology: Store

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Process, Process, Process
Source: eosworldwide.com

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Process Mapping

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Process Mapping

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The Process
Identify
criteria
•Metrics
•Quality
Search index
for sites
•Filter
•Manually
review
Search Ahref
•UBMs
•Thematic
Pitch prep
•Paragraph +
link
•Angle
Outreach
•BuzzStream
list
•One-to-one
Reconcile
•ScrapeBox
•Moz.com

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The Process

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The Process

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The Process

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Pro Tip
Build a search engine

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