Looking for ways to get more insight from your marketing efforts and make the most out of your PPC campaigns? In this presentation, learn how to boost your ROI from paid search using conversation tracking, plus: - Easy ways to identify wasted ad spend. - Strategies to uncover new keywords that drive leads. - Ways to improve customer experience and close more deals. - Tactics to eliminate blind spots in your marketing. - Why Google’s call tracking feature won’t cut it. If you’re not tracking inbound calls to your business, then you might be missing out on a treasure trove of marketing data. Discover why conversation tracking is essential for PPC advertisers today and how to leverage both call tracking and conversation intelligence to drive more conversions and make better business decisions.

1. Increase PPC Campaign ROI with Call Tracking &
Conversation Intelligence
Jason Tatum
#SEJWebinar
@jasonjtatum

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Agenda
• Introductions
• Easy ways to identify wasted ad spend
• Strategies to uncover new keywords that drive leads
• Ways to improve customer experience and close more deals
• Tactics to eliminate blind spots in your marketing

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Introductions
Jason Tatum
Lead Product Manager

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“Yes, Tatum.. we know you like to give
input.”
Every co-worker of Tatum’s

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Poll
How do you optimize keyword bids?
• Based on click through rate
• Based on form fill conversion rate
• Based on call conversions
• Based on customer conversions
• I don’t know

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Poll
Are you currently using call tracking technology?
• Yes
• No

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Easy ways to identify wasted ad spend

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Focus on the sources that
unlock opportunities
Track call from online and offline campaigns
Track everything from PPC to Google My
Business to direct mail, a billboard, or a
business card.
Get call conversion with popular integrations
Push your phone calls to Google Ads, Facebook
Ads, Microsoft Ads, HubSpot, and more. We’ll
report your pay-per-click calls to your desired
source as conversions.

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Call tracking brings
complete visibility to
businesses who rely on
quality inbound leads
to grow.

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Strategies to uncover new keywords that
drive leads

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Capture relevant words from conversations

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Ways to improve customer experience
and close more deals

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Use conversation intelligence
to ensure agency quality

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Read Call Transcripts

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Tactics to eliminate blind spots in your
marketing

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Customizable reporting,
without platform bias
Strive for a full view of every touchpoint
in the buyer’s journey, along with
reporting that gives proper attribution to
every single channel, ad, campaign, or
keyword.
By pairing CallRail Form Tracking with
Call Tracking product, you unlock full-
funnel attribution data for your
business.

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Why Google’s call tracking won’t cut it

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Why Google call
tracking won’t cut it
1. Track from more than Google Ads
2. Own your numbers
3. Easier to install
4. Call Flows
5. Richer call details

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Discussion