Internal Linking: How to Unlock Your Site’s Hidden Potential
In this presentation, we show you how to use internal linking to break through an SEO plateau and continue making progress on your site. You’ll learn how to: - Identify opportunities for internal link optimization. - Make smart, data-driven decisions about taxonomy and structure. - Troubleshoot problems with on-site keyword cannibalization. - Adjust supplemental content to meet your internal link needs. - Understand how internal link flow contributes to your site’s E-A-T. - Future-proof your site architecture against Google Core Updates. Have you done everything you can think of to optimize your site, but you just can’t seem to crack the top 5 for certain queries? This is a familiar challenge that faces website owners and SEOs alike… a plateau of sorts that can develop into a stagnating cycle of repeating the same thing even though it just isn’t working. OnCrawl Ambassador Jenny Halasz covers the theories behind internal link optimization, a set of carefully selected examples of success, and the data and sources you’ll need to implement this strategy on your own site. By using data strategically to identify opportunities and build out content hubs on your site, any search professional can elevate their organic presence to the next level. Whether you’re an independent website owner or a strategist for an ecommerce site with 100k SKUs, you will get great value from this session and learn to think about search in a new and different way.
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Internal Linking: How to Unlock Your Site’s Hidden Potential
- 1. #SEJWebinar @jennyhalasz @OnCrawl Internal Linking: How to Unlock Your Site’s Hidden Potential with Jenny Halasz
- 2. #SEJWebinar @jennyhalasz @OnCrawl Speaking Today Jenny Halasz President 20yrs Technical SEO OnCrawl ambassador
- 3. #SEJWebinar @jennyhalasz @OnCrawl Image used under Creative Commons License
- 4. #SEJWebinar @jennyhalasz @OnCrawl "It looked as though it had once been a large stone pigpen, but extra rooms had been added here and there until it was several stories high and so crooked it looked as though it were held up by magic (which, Harry reminded himself, it probably was). Four or five chimneys were perched on top of the red roof. A lopsided sign stuck in the ground near the entrance read, THE BURROW." Image courtesy of: https://aminoapps.com/c/harry- potter/page/blog/grand-finale-most-favourite- magical-place/
- 6. #SEJWebinar @jennyhalasz @OnCrawl A. I’ve never audited internal links B. Once is usually enough for me C. Every quarter D. At least once a month E. I’m always working on internal links How often do you check or audit internal links?
- 8. #SEJWebinar @jennyhalasz @OnCrawl Components of Internal “Link Power”* *Kevin Indig: TIPR model uses incoming links to influence power of internal links.
- 9. #SEJWebinar @jennyhalasz @OnCrawl Search engines do not care about Governance and Logistics Components of Internal “Link Power”*
- 10. #SEJWebinar @jennyhalasz @OnCrawl Search engines care about keywords Components of Internal “Link Power”*
- 11. #SEJWebinar @jennyhalasz @OnCrawl Canonicals and nofollow are just for controlling crawl Components of Internal “Link Power”*
- 12. #SEJWebinar @jennyhalasz @OnCrawl Links only matter as to depth from the previous link Components of Internal “Link Power”*
- 15. #SEJWebinar @jennyhalasz @OnCrawl Anchor Text Word Cloud Few Valuable Keywords
- 17. #SEJWebinar @jennyhalasz @OnCrawl A. Finding time/resources to work on them B. Knowing how to identify opportunities C. Understanding how internal links help SERP rankings D. Dealing with links in templates (header/footer/sidebar/menus) E. Other What’s the biggest internal linking challenge you face?
- 18. #SEJWebinar @jennyhalasz @OnCrawl Should I change my site structure to be less “flat?”
- 19. #SEJWebinar @jennyhalasz @OnCrawl Flat Architecture with Good Internal Linking
- 20. #SEJWebinar @jennyhalasz @OnCrawl Flat Architecture with Good Internal Linking
- 21. #SEJWebinar @jennyhalasz @OnCrawl Flat Architecture with Good Internal Linking
- 22. #SEJWebinar @jennyhalasz @OnCrawl My Client wants to do better on keywords like “alternative to Amazon FBA”
- 25. #SEJWebinar @jennyhalasz @OnCrawl Big Opportunity! Recommendation: The client should use this existing page to optimize for the desired keywords, consider consolidating the third page listed with the new one, and add a link to the “how to sell” page.
- 26. #SEJWebinar @jennyhalasz @OnCrawl Why does our top group of pages for traffic not have the highest link power?
- 28. #SEJWebinar @jennyhalasz @OnCrawl Spread the Wealth Recommendation: It’s clear this was a featured post in the past. If we look at inbound links, it’s got some great ones. So the client should use this page to transfer link power to other pages.
- 32. #SEJWebinar @jennyhalasz @OnCrawl Too Many Links To the Wrong Place
- 33. #SEJWebinar @jennyhalasz @OnCrawl Don’t Ignore Critical Pages A lot of these deeper pages (navy) are the find- physicians pages; critical pages to success!
- 34. #SEJWebinar @jennyhalasz @OnCrawl Template Failures Recommendation: Dr. West is a well reviewed doctor in internal medicine! Check the Internal medicine treatment page to see why she was left off. Seek pages that aren’t getting enough link “power”
- 35. #SEJWebinar @jennyhalasz @OnCrawl Locate Technical Issues SEO Active Pages: Where are the pages that don’t get any traffic?
- 36. #SEJWebinar @jennyhalasz @OnCrawl Filter to What Matters Filter by Indexable Pages
- 37. #SEJWebinar @jennyhalasz @OnCrawl Filter to What Matters Determine Value: Duplicate New New Unimportant Opportunity!
- 39. #SEJWebinar @jennyhalasz @OnCrawl Enjoy Your Success! Google Organic Traffic Year Over Year Changes Implemented
- 40. #SEJWebinar @jennyhalasz @OnCrawl Use Internal Links to: • Future Proof Core Updates • Find Opportunities • Troubleshoot • Improve Performance!
- 41. Want more on internal linking? available as handout https://cgntv.co/g Check out OnCrawl’s latest ebook in collaboration with Chris Green
- 42. www.oncrawl.com Enjoy a 1-month free trial