Jason Miller of LinkedIn on Big Rock Content

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Big Rock Content: Using case studies from LinkedIn and Marketo, Jason will demonstrate how to create and market substantive, thought-leader content centerpieces that attract visitors and enhance customer acquisition strategies. From the sold-out Searchmetrics and Search Engine Journal June 13 conference at the Hotel Vitale in San Francisco: "SEO, Content Marketing & Analytics: Three Pillars of Online Marketing Success in 2014"

Marketing Technology Business

Big Rock Content
Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg
presents

1 of every 3
professionals
on the planet
is on LinkedIn.

Content pages
receive 7X the
page views vs.
job pages.
7X
JOB
S
CONTENT

The Definitive
Publishing Platform
Professional

It’s up to marketers to deliver
a better content experience

The key ingredient to a
better content experience
is relevance

12
Speak to the dog, in the language
of the dog, about what’s in the
heart of the dog.
– Roy Williams

Useful x Enjoyable
x Inspired =
Innovative Content
Ann Handley’s Formula

The Blog is the Social Media Rug
that Ties the Room Together.

A Steady Diet of Quality Content for Your Blog
The Blogging Food Groups
Monday Tuesday Wednesday Thursday Friday Saturday
Raisin Bran
Spinach
Roast
Raisin Bran
Spinach
Raisin Bran
Chocolate
Cake

The only art I’ll ever study is stuff
that I can steal from.
- David Bowie

Who’s Doing it Right?
(Twitter w/ Custom Image)

Inbound + Outbound =
Heavy Metal Thunder
(Sponsored Updates)

Mobile is Accelerating
Content Consumption

Smartphone Consumption
is Always On
9pm6pm3pm12pm9am6am

For Those About to
Create Visual Content…

Research shows that a picture is really
only worth 81.4 words, on average.

5 Reasons for Going Visual
• We are all visual thinkers
• Visual language aids in decision making
• Visual is more persuasive
• Visual makes a better, longer overall impression
than simple text
• Visual connects emotionally

The Infographic is not Dead;
Claiming that Something is Dead
is so Passé

PUBLISHER TOTAL UNIQUE VISTORS
178,809,843
TOTAL POTENTIAL VIEWERSHIP
3,024,141,647
33 LINKBACKS FROM TOP TIER PUBS
8109 SHARES

How Do You Know if Your Content is Relevant?
Increased
referral traffic
Social
Engagement
Higher
quality leads

It's not who does it first,
it's who does it best..
- David Bowie

Big Rock Content Repurposed
into “Turkey Slices”
The Sophisticated Marketers Guide to LinkedIn
Podcast: SlideShare

Interested in Content Marketing
on LinkedIn?
Download the Sophisticated Marketer’s Guide
to LinkedIn: http://lnkd.in/sgm

Give Your B2B Campaign to
a B2C Agency
(Big Rocks can be Fun)

People want a thrill,
people want a spectacle
and people love
to be entertained.

I Love You All.
Goodnight!
Now Go Create Some Bloody
Good Content!

Thank You!
Jason Miller, Sr. Content Marketing Manager
@JasonMillerCA
@LinkedInMktg

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With Instagram introducing video and facebook continuing to baffle brands with where imagery fits into EdgeRank there’s no better time to attend the DMA’s annual social media breakfast. Join us at Getty Images' London gallery on Wednesday 18 September for a masterclass on visual storytelling using social media. Focusing on visual storytelling in social media, this event is perfect for brands and agencies alike and will include insightful presentations, debate and time for a panel Q&A. Prepare to be amazed and entertained: Facebook's creative strategist Yutaro Kojima talks big data, the power of Feed, why images matter on Facebook and reveals how some of the most innovative brands win on Facebook. Starbucks UK's digital and social marketing manager, Jamie McQuary reveals 10 non-fashion or footwear brand Instagram accounts to follow for inspiration. Guy Merrill, art director at Getty Images will be painting a picture of the impact of social media on brands’ use of photography and how social and mobile advances are influencing advertising and marketing. It’ll include examples of how brands are using photography socially and how they are harnessing their customers’ ability to take photos. Richard Norton, senior copywriter at Indicia examines the cult of the selfie and explores the potential it offers your brand to engage ever deeper with your audience in a lively interactive session.

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