Do you feel that your industry is too boring or uninteresting to acquire links successfully? SEJ’s Founder, Loren Baker shares how to do effective link building using relatable examples for less-than exciting industries.

1. @lorenbaker
Link Building for
“BORING” Industries
Loren Baker, Founder of SEJ
#SEJThinkTank

2. 15 Years of SEO, Social Strategy, Media Buying (and
Selling), WordPress & Content / Marketing
Publishing Experience.
• Foundation Digital
• Search Engine Journal
• Client Focus on Integrated Content Solutions for
Cross Channel Growth
@lorenbaker

3. Cut My Teeth in “Boring” Industries
• Personal & Business Checks
• Plastics Fabrication
• Beauty Schools
• Vinyl Siding
• Fish Oil
• Gutters
#sejthinktank @lorenbaker

4. My Gutter Story / Gutter Revelation
#sejthinktank @lorenbaker

5. Industries That YOU Need Help With
• Plumbing
• HVAC / Air Conditioning
• Legal
• Carpets / Home Repair
• Finance
• Real Estate
• PS. Most of these are localized businesses
#sejthinktank @lorenbaker

6. Poll 1
What’s your biggest
linking challenge?
1. Bloggers say NO or ignore me
2. There are no places to get links
for my clients
3. Sites charge big $$$ to links to
me
4. I have ZERO experience in Link
Building and need help.

7. Plumbing!
• Most Requested
“Boring” Industry
• Everyone needs a
Plumber
• 99% of Houses have
Toilets
• Very Localized
#sejthinktank @lorenbaker

8. Local Links & Citations
#sejthinktank @lorenbaker

9. Guest Blogging / Blogging
#sejthinktank @lorenbaker

10. Guest Blogging / Blogging
#sejthinktank @lorenbaker

11. Funny / Viral / Resourceful Content
#sejthinktank @lorenbaker

12. Infographics & Outreach
#sejthinktank @lorenbaker

13. Don’t Forget to Promote Them
Sites where other blogs and resources find content.
• InfographicJournal.com - Blog that publishes the best infographics daily. Gets
own traffic and direct links, posts do go viral.
• DesignTAXI - Design site that highlights best design stories and pieces of content
online. Very infographic friendly and bloggers will embed and share from
DesignTAXI.
#sejthinktank @lorenbaker

14. Press / Public Relations
#sejthinktank @lorenbaker

15. @lorenbaker
PR - Use Proprietary Data – Be The Source

16. Podcast Tours
#sejthinktank @lorenbaker

17. Pest Control
#sejthinktank @lorenbaker

18. Pest Control
#sejthinktank @lorenbaker

19. Air Conditioning Repair
#sejthinktank @lorenbaker

20. Air Conditioning Repair
#sejthinktank @lorenbaker
• How Long It Takes Mold & Bacteria to Grow After AirCon Turns
Off (Florida)
• What Happens To Ventilation System If You Don’t Replace Air
Filters
• Energy Savings of New Air Con vs. 1990’s Air Con
• Sleeping in Room Temperature vs Hot Summer Air
• Average Delivery and Repair Response Times (Pizza, AirCon,
Uber…)

21. Carpet Cleaning / Carpets
#sejthinktank @lorenbaker

22. Carpet Cleaning / Carpets
• A lot of same sites reviewed with plumbing but much
more design opportunities
• Target Real Estate blogs / agents with content about
carpets, homes, design.
• Carpets & Noise Pollution … Second Floor Condos
• Empire Today & Luna have some of the strongest TV
& Radio marketing, what can we learn from them?
#sejthinktank @lorenbaker

23. Law Firms / Personal Injury
#sejthinktank @lorenbaker

24. Law Firms / Personal Injury
#sejthinktank @lorenbaker

25. Real Estate Agents
#sejthinktank @lorenbaker

26. Need Linking Help?
• Real Estate
• SAAS
• B2B
• Law
• Finance
• Local
• House & Home
• ETC….
#sejthinktank @lorenbaker
Email Me:
loren@searchenginejournal.com
or
loren@fdgtl.co
Or ping me at @lorenbaker

27. Loren Baker
Founder, Search Engine Journal
@lorenbaker
#sejthinktank @lorenbaker