Link Building Strategies for 2017
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There are many ways to build links, but once you build up authority to your site, how do you keep it? SEJ Founder Loren Baker joins our SEJ ThinkTank webinar to provide tips and techniques in growing (and revolutionizing) link building strategies.
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Link Building Strategies for 2017
- 1. @lorenbaker Link Building in 2016 and What To Focus on in 2017 Loren Baker, Founder of SEJ #SEJThinkTank
- 2. 15 Years of SEO, Social Strategy, Media Buying (and Selling), WordPress & Content / Marketing Publishing Experience. • Foundation Digital • Search Engine Journal • Client Focus on Integrated Content Solutions for Cross Channel Growth @lorenbaker
- 3. Link Acquisition That Works Ways to build high quality links & relationships that will pay off in 2017. • Quality Outreach • Podcast Touring • Proprietary Data – Be The Source! • Synching with PR • Link Repo (or Reclamation) • Link Gratitude • Hit the List (Email) #sejthinktank @lorenbaker
- 4. Advanced Link Retention Making sure you maintain the value of those links. • Building a Link Plan / Documentation • Eliminating Redirects • Post URL or https:// Migration Reclamation • Cross Domain Canonical Syndication • Content Which Grows Its Own Links #sejthinktank @lorenbaker
- 5. Poll 1 What Type of Link Builder Are You? 1. I'm at an Agency and Need to Build Links 2. I'm an In-House SEO Who Builds Links 3. I'm at a Link Building Agency 4. I have ZERO experience in Link Building and need help.
- 6. @lorenbaker Social Proof – Fan Art
- 7. @lorenbaker Social Proof – Fan Art
- 8. Now, Promote Your Content to People Who Link #sejthinktank @lorenbaker
- 10. Dump Export Into Majestic #sejthinktank @lorenbaker
- 11. @lorenbaker Competitive Intel – Co Citation Links
- 12. Don’t Forget to Promote to Low Hanging Fruit Sites where other blogs and resources find content. • InfographicJournal.com - Blog that publishes the best infographics daily. Gets own traffic and direct links, posts do go viral. • DesignTAXI - Design site that highlights best design stories and pieces of content online. Very infographic friendly and bloggers will embed and share from DesignTAXI. #sejthinktank @lorenbaker
- 13. People Really Pick This Stuff Up! #sejthinktank @lorenbaker
- 14. Podcast Tours & Shownotes #sejthinktank @lorenbaker
- 17. Podcast Tours • Research Podcasts which have their own websites • Do their shownotes link? Great! They can be your top targets. • It’s great marketing at the end of the day. • Just like any PR initiative, you may need an angle (book, launch, case study …etc.) #sejthinktank @lorenbaker
- 18. Poll 2 - What type of linking have you done the most in 2016? 1. Content Marketing & Outreach 2. Working with PR Team for Links 3. Guest Blogging or Article Linking 4. Emailing and Asking for Links
- 19. Work Together With PR On Campaigns #sejthinktank @lorenbaker
- 20. Work Together With PR On Campaigns #sejthinktank @lorenbaker
- 21. @lorenbaker Work Together With PR On Campaigns
- 22. @lorenbaker PR Campaigns • Coordinate well ahead of time • Integrate survey or consumer data into content piece • Divide & Conquer -> Split outreach responsibilities so you don’t step on each others’ toes • Always target Radio Stations -> They love quirky content and need it. Great link value. • You WILL need to follow up with Link Repo (Reclamation)
- 23. @lorenbaker Use Proprietary Data – Be The Source
- 24. Use Proprietary Data – Be The Source #sejthinktank @lorenbaker
- 25. Use Proprietary Data – Be The Source #sejthinktank @lorenbaker
- 26. Use Proprietary Data – Be The Source One year old content campaign still getting high value links. #sejthinktank @lorenbaker
- 27. Email Lists Can Be Your Best Friend #sejthinktank @lorenbaker
- 28. Email Lists Can Be Your Best Friend • Coordinate well ahead of time • Schedule a Solo Drop if You Can (Along with Other Drops) • Your Email List is the Most Targeted Traffic You Have (but make sure your content is relevant) • You DO Have Publishers & Influencers on Your List • Who Knows? That Traffic May Convert Into Sales! #sejthinktank @lorenbaker
- 29. Help The Sites Which Link to You • Help with their SEO • Run a Quick Audit • Send a Thank You Message • Follow Up, Read Their Stories and Comment • Acquire links to high quality sites which cover your client • Getting the Link is the first step in the relationship #sejthinktank @lorenbaker
- 30. Active Link Retention • Monitor Links You’ve Acquired (Have they disappeared?) • Raven Tools & Majestic Are Both Great for this • Keep a Shared Spreadsheet of all placements and influencer contact info. #sejthinktank @lorenbaker
- 31. Active Link Retention • URL Structure Changes – Real Links > 301 Redirects • Take Lead Role in Site Migrations • Not just a PageRank thang, also a site performance thing • Identify and fix Legacy Issues, Majestic Pages is a great way to time travel. #sejthinktank @lorenbaker
- 32. Link Repo – Monitoring Mentions #sejthinktank @lorenbaker
- 33. Link Repo – Monitoring Mentions • They have already written about you. • This is where the relationship begins :) • Start with a “Thank You” • Possibly add some other resources they have mentioned but not linked to • Make sure you RT, Like, Share the post first :) #sejthinktank @lorenbaker
- 34. Cross Domain Canonical • Content Syndication is Fine w/ Canonicals • Site 1 Distributes Content to Site 2 • Canonical from Site 2 to Site 1 • Site 1 Absorbs Link & Social Equity from Post on Site 2 • In a World Where People Need Content for Social, Email, Traffic -> This WORKS! #sejthinktank @lorenbaker
- 36. Loren Baker Founder, Search Engine Journal @lorenbaker #sejthinktank @lorenbaker
Editor's Notes
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads
- Email -> Tastefully bring your content to your customer inboxes Industry bloggers, influencers, social users follow and love your brand Social Media -> Mobilize your audience by giving them the means to become your brand advocates and spread your message to their connections Press Releases -> Good (even Bad) PR gets better with Visual Assets Ad Retargeting -> Google, AdRoll, Meteora and other retargeting tools can serve a custom message to the users who visited your site or clicked on relevant Facebook ads