Today's consumer is looking for more personalized, meaningful brand interactions. How can you better connect in their most receptive moments to maximize your marketing ROI? In this webinar, Dan Dillon, VP for Marketing at Reveal Mobile, shares five proven marketing campaigns you can use right now to run hyperpersonalized campaigns and reach high-intent audiences.  You will learn: - Strategies to get customers back into stores. - Top-performing CTAs for hyperpersonalized ads. - How to implement geofencing marketing on Facebook. - Targeting tactics to retain customers and win market share. - How successful brands use geofencing to create exceptional experiences and drive ROI. Dillon provides a data-rich view into how digital marketers use geofencing and location-based marketing so you can benchmark your own efforts.

1. About Me
VP of Marketing at Reveal Mobile
Demand generation, content marketing,
product marketing, branding
Cerner, Perceptive Software, Lexmark
#SEJWebinar
@mobileaudiences

2. Proven Local Marketing Strategies to
Drive Customer Experience & ROI
Dan Dillon
#SEJWebinar
@mobileaudiences

3. Analytic
s
Consumers Want to
Shop in Stores
#SEJWebinar
@mobileaudiences
86% 84% 79%

4. Personalization is Expected
#SEJWebinar
@mobileaudiences
• 80 percent of consumers want a personalized experience
• Personalization needs to happen throughout a consumer’s
interactions
Source: The Rise of Personalized Commerce Study

5. Analytic
s
Personalization Defined
#SEJWebinar
@mobileaudiences

6. Analytic
s
Personalization Runs on Data
#SEJWebinar
@mobileaudiences
66% of mobile
device users
share personal
data if it makes
life more
convenient
69% of
mobile device
users share
location data if
it makes life
more convenient

7. Analytic
s
Personalization Results
• Increases retail sales by 2% - 5%
• Reduces marketing costs by 10% - 20%
• Increases customer-satisfaction rate by 20%
• Boosts conversion rates by 10% - 15%
• Increases employee engagement by 20% - 30%
#SEJWebinar
@mobileaudiences

8. Analytic
s
Geofence to Maximize Local Marketing
ROI
#SEJWebinar
@mobileaudiences
Retain Your Customers
Acquire New Customers
Win Market Share

9. Analytic
s
How Advertisers Use Location to Drive Foot
Traffic
#SEJWebinar
@mobileaudiences
Source: Location-Based Marketing Benchmark Report, 2020

10. Analytic
s
Poll
#SEJWebinar
@mobileaudiences
What types of data do you use to personalize messaging?

11. Analytic
s
Getting Shoppers Back into Local Stores
#SEJWebinar
@mobileaudiences
• Reach loyal customers
• Market to high-intent audiences
and eliminate wasted ad spend
• Capture casual shoppers you don’t
have in another system

12. Analytic
s
Getting Shoppers Back into Local Stores
#SEJWebinar
@mobileaudiences

13. Analytic
s
Types of Consumers
#SEJWebinar
@mobileaudiences
Source: MIT Sloan Management Review

14. Analytic
s
Message to Consumer Values
#SEJWebinar
@mobileaudiences
Source: MIT Sloan Management Review

15. Analytic
s
Personalized Messaging Driving Best ROI
#SEJWebinar
@mobileaudiences

16. Analytic
s
Poll
#SEJWebinar
@mobileaudiences
What is the primary goal of your advertising
strategy?

17. Analytic
s
Geofencing Marketing on Facebook
#SEJWebinar
@mobileaudiences

18. Analytic
s
Custom Audiences Are Your Best Friend
#SEJWebinar
@mobileaudiences
Best Data Types
● Mobile ad ID
● Email address
● Phone number
● Company
● Job title

19. Analytic
s
Ad Sets: Who, When and How Much
#SEJWebinar
@mobileaudiences

20. Analytic
s
Ads: Where the Rubber Meets the Road
#SEJWebinar
@mobileaudiences

21. #SEJWebinar
@mobileaudiences
Measure What Really Matters

22. Analytic
s
Top-performing CTAs for Local Marketing
Ads
#SEJWebinar
@mobileaudiences
Source: Location-Based Marketing Benchmark Report, 2020

23. GEOTARGETING
&
GEOCONQUESTING
CASE
STUDY
#SEJWebinar
@mobileaudiences

24. CAMPAIGN DETAILS
GOAL
• Drive downloads of Moe’s app & coupon redemption
• Increase foot traffic to restaurants
• Win over customers going to competitive locations
AD DELIVERY
• Advertise across social media
• Use custom audiences on Facebook
#SEJWebinar
@mobileaudiences

25. FINDING THE IDEAL AUDIENCE
• Visitors to Moe’s
• Visitors to direct competitors
• Qdoba
• Chipotle
• Visitors to indirect competitors
• Mexican Restaurants in Raleigh, NC area
• Audience = 20,000
Facebook matched 85%
of this VISIT Local
custom audience (17,000)
#SEJWebinar
@mobileaudiences

26. PERFORMANCE
67%
Increase
in app download
conversions
Improved
Customer Loyalty
#SEJWebinar
@mobileaudiences

27. Analytic
s
Campaigns Ideas for You
#SEJWebinar
@mobileaudiences
https://bit.ly/3qCdpPg