Are you looking to rank competitively and increase your website's search visibility through editorial links? In this sponsored webinar, learn how Page One Power has successfully helped hundreds of clients of all sizes build valuable links in nearly every vertical. Learn about their collective process, and why transparency and team work lives at the core of linkbuilding, and SEO.

1. Real Link Building in 2016:
Scaling Human Effort
Cody Cahill with Amy Merrill
#SEJThinkTank
@PageOnePower

2. Project Manager @ Page One Power
Enterprise Level Link Building
Cubs Fan, Bud Man, SEO Expert
#SEJThinkTank
@PageOnePower
Cody Cahill

3. Project Manager at Page One Power
Link Building Team Management
Writer, Speaker, Alt News Junky
#SEJThinkTank
@PageOnePower
Amy Merrill

4. 1.In-house Individual
2.Independent Contractor
3.In-house SEO/Marketing Team
4.Independent SEO/Marketing Agency
Poll 1
What best describesthe scale
of your SEO efforts?
#SEJThinkTank
@PageOnePower

5. Real Link Building in 2016:
Scaling Human Effort
#SEJThinkTank
@PageOnePower

6. Still the core of Google’s Algorithm
Why Link Building in 2016?
#SEJThinkTank
@PageOnePower

7. Great content alone won’t do it
(content marketing needs link building)
Why Link Building in 2016?
#SEJThinkTank
@PageOnePower

8. Social shares are not enough
*BuzzSumo/Moz study
Why Link Building in 2016?
#SEJThinkTank
@PageOnePower

9. Link building is essential in 2016, but it is
equally essential that it is DONE RIGHT.
Why Link Building in 2016?
#SEJThinkTank
@PageOnePower

10. Relationships
We build them. Seriously
#SEJThinkTank
@PageOnePower

11. Effective Outreach is the most important aspect of
link building, and outreach is relationship building.
Relationships with Linking Partners
#SEJThinkTank
@PageOnePower

12. This can mean relationships with:
● Publishers/Journalists.
● Niche Influencers.
● Other websites such as business and government sites.
Relationships with Linking Partners
#SEJThinkTank
@PageOnePower

13. The approach in “building a relationship” will be different depending on
the types of links you are trying to acquire.
(REQUIRES OUTREACH EXPERTISE. Not just anyone can do this).
Relationships with Linking Partners
#SEJThinkTank
@PageOnePower

14. Always be "adding value". To the site linking, to the
site’s audience, and to the site being linked. VALUE
FOR ALL.
Relationships with Linking Partners
#SEJThinkTank
@PageOnePower

15. Open Communication is critical:
● Transparency.
● Setting expectations.
● Proper integration between different marketing channels.
Relationships with Clients
#SEJThinkTank
@PageOnePower

16. PR/Publicity teams
Relationships with Clients
#SEJThinkTank
@PageOnePower

17. Content development teams
Relationships with Clients
#SEJThinkTank
@PageOnePower

18. Matching the brand’s voice and tone,
particularly in outreach. Understanding the
brand’s core values and reflecting them.
Relationships with Clients
#SEJThinkTank
@PageOnePower

19. 1.Yes
2.Not at this time
3.Maybe, but I have a few questions
#SEJThinkTank
@PageOnePower
Poll 2
Would you like to learn more about link
building services from Page One Power?

20. Link Building is an inherently creative endeavor
Relationships Amongst the Team
#SEJThinkTank
@PageOnePower

21. As such collaboration and group brainstorming is
HUGE
Relationships Amongst the Team
#SEJThinkTank
@PageOnePower

22. Tools we use to bring it all together
● Slack, Google Docs, BuzzStream
Relationships Amongst the Team
#SEJThinkTank
@PageOnePower

23. Can you “scale” link building?
Absolutely! (but maybe not how you were thinking)
Relationships Amongst the Team
#SEJThinkTank
@PageOnePower

24. As the campaign continues the link building team strengthens
● Greater understanding of the brand and the target demographic.
● More relationships established.
Relationships Amongst the Team
#SEJThinkTank
@PageOnePower

25. Suggestions for solo efforts
● In-house SEO: evaluate company resources, interdepartmental collaboration
● Independent Contractors: create virtual teams, every contact is $, streamline
What if you have no team?
#SEJThinkTank
@PageOnePower

26. ● Making real connections
● Nurturing real relationships
● Scalable from within using
proven success practices
Why Link Building in 2016?
Real People
#SEJThinkTank
@PageOnePower

27. #SEJThinkTank
@PageOnePower

28. All background images used via Unsplash:
licensed under Creative Commons Zero.
Presenter head shots courtesy of Page One Power.
#SEJThinkTank
@PageOnePower
Image Attribution