The Top 10 Facebook Messenger Marketing Hacks of All Time

#learningWithIm
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+ Everything You Ever Needed
to Know About Facebook
Messenger Marketing
Larry Kim, MobileMonkey
May 23, 2018
@mobilemonkey_ @sejournal #BOSSwebinar

#CMCa2z #learningWithIm
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Today’s Agenda
1. Why Chatbots? 3. Building
Chatbots
4. My Top Chatbot Marketing Hacks2. Chatbot Basics
5. What Does it
All Mean?
@mobilemonkey_ @sejsummit #BOSSwebinar

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3 Random
Facts About
Larry

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Slightly
Obsessed With
Unicorns
Make PPC
Magical
Again!

Live in Harvard Square, Cambridge, MA

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WordStream in 2008 vs. 2018
2008 2018

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Working on
Creating The
World’s Best FB
Messenger
Marketing
Platform!

World’s Biggest 3-Year
Old Kid (#ppckid)
#ppckid2 due
May 27, 2018!
Me
Wife, Kay Lee,
(Heart Surgeon!)

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Part 1: Why
Marketers
Should Care
About
Chatbots?

1. Messaging Apps have Surpassed Social Networks
Big 4 Social
Networking
Apps
Big 4
Messaging
Apps
Yet only 1% of businesses can automatically engage w/ customers via messaging.

Most popular Messaging apps in USA
Feb. 2018, Monthly active users (millions)
= No Chatbot API!

Email Marketing
5-10% Open Rates
2. FB Messenger Marketing 10-80x Better
Engagement vs. Email or FB News Feed
FB Messenger Blast
70-80% Open Rates
(Within first 60 minutes!)
FB News Feed
0-1% Organic Post Visibility
Vs.

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3. “Live
Chats” are
Slow and
Need to Be
Staffed
24/7

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4. Mobile
Conversion Rates
are around 1-2%
(Which is Awful)

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Part 1: Chatbot Basics
Facebook Messenger Chatbot Building Blocks

What People Think About When I Talk About Chatbots

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Why I’m Excited About Facebook
Messenger Chatbots: Chat Blasting!
• +75% Open Rates
• Using the chat platform
people already have
• Mobile Friendly
(Conversion Friendly)
• 1.3 Billion Daily Active
Users on Messenger!

1. This is an
Automated
Chatbot (not a
live person)
2. This Chat is Taking
Place via
Facebook
Messenger.

You Can Build Using the Facebook Messenger API -
https://developers.facebook.com/docs/messenger-platform

Most People Just
Use a Visual
Chatbot Builder!

Basic Chatbot
Content Building
Blocks

Static Chat Content

Assemble
“Widgets” into
Chat “Pages”

Combining a
Image and Text
Widget on a
Page

Image and text
widgets, viewed
in Messenger
But how to get User
Input? (Like Preferred
Webinar Time)?

Dynamic Chat Content

Quick Questions
& Forms:
Quick Question =
1 question.
Form = Lots of
questions in
sequence
Multiple Choice
Question
Text Input
Question

Asking Questions
and Saving User
Responses

Send ebooks, PDF,
Gift Cards, etc. via
Chat Rather than
Email or Web
Links!
Other Common
Widgets: Send
Video or
Attachments
Videos Are
Fantastic for
Chat!

Two Types of Chatbot Navigation Experiences
Button-Based Navigation
Natural Language
Processing
Vs.

Add a few Keyword
Triggers for your Chat
Pages

The Chatbot AI
analyzes the
intent of the user
request.
Then Serves the
Correct Page
You’ve Previously
Created

Tip: Periodically Review All
“Unanswered Questions” and
either create new content or
point those user queries to
existing content!

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Part 3. Building
Real Chatbots

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You Can Chat-Blast Anyone Who
Messages Your FB Page (Please
Message Me!) Subject to a few
Restrictions*
https://facebook.com/ws.larrykim

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You Get Contact
Information for
Everyone Who
Messages Your FB Page

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You Can Chat Blast Everyone Who
Ever Who Messaged You in FB
Messenger!

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Send or Chat Blast or
Schedule a Messenger
Drip Campaign!

I Blasted Neil Patel a
Blog Post w/ My Bot
And He
Read It!

Chat Blasting Restriction #1:
You Must honor all
unsubscribes.
(Type “Stop” or
“unsubscribe” – etc.)
User can also block you and
if your numbers are bad
you will get banned.

Promotional vs. Non-Promotional Chat Blasts
Promotional Non-Promotional
Vs.

Chat Blasting
Restriction #2: The
24+1 Rule
• When a person sends your bot a message, you
have up to 24 hours to send as many messages
(promotional OR non promotional) as you want.
• You can send one additional PROMTIONAL
message after the 24-hour time limit has
expired. (No limit to non-promotional stuff)
• Every time the user messages you back, the
clock resets.
Tip: Send messages that provoke responses!

Chat Blasting
Restriction #3: The
Big Loophole –
Tags
• You can blast unlimited Non-Promotional
Messages, such as:
• New blog posts
• Shipping Updates
• Event reminders
• etc.

Chat Blasting Restriction
#4: Another Big Loophole
– Subscription Messaging
– Apply for exemption if
you are sending news,
reminders or personal
trackers

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Adding a FB Messenger
“Opt-in” Button to All
Website Contact Forms
Will Increase Opt-Ins

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Instead of just
collecting
email
subscribers,
get
Messenger
Subscribers
Webinar Sign Up
Page!

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Copy and Paste This
Code Into Your Website
Forms

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Attach Auto-Responders To
Your Facebook Posts
(Respond to People Who
Comment)
TRY:
bit.ly/fb-post-guard

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Link to Your Bot (Via
Email or Web Pages)
TRY:
bit.ly/fb-blaster

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Installing FB Chat on
Your Website will
Greatly Increase Your
Messenger Contact List

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People Usually
Use These
Better to Focus
Here

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“Send to
Messenger”
Facebook Ads
= 100%
Conversion
Rate*

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New
“Sponsored
Message” Ad
Format in
Facebook
Messenger

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Live Operator
Takeover

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Example User Journey: Qualify, Convert, Nurture
Capture Chat ID Qualify Convert Nurture

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Mobile vs. Desktop Marketing Automation
Desktop
Mobile
Capture Emails via
Landing Pages
System Sends
Out Email Drip
Campaigns
Capture
Chat IDs
Via Mobile
Pop-Ups
Automatically
Engage Via
Chatbot

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4. My Top Chatbot
Marketing Hacks

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7. Q&A
Automatically Answering
Common Business
Questions
6. Contact Hack
Get User Information for
All Your Bot Users
5. Chat Blasting
Email Marketing on Steroids
3. Contact Manager
Get everyone’s name,
location, photo, language,
etc.
2. Facebook Ads
Convert Ads at 3-5x Higher
Conversion Rates
1. Live Operator Takeover
Jump in on a conversation at
any time!
Larry’s Chatbot Building Hacks
4. Website Plugins
Checkbox Plugin, Website
Popup, Link Plugins, Etc.

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Chatbots: What
does it All Mean?

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Now Entering
Unicorn-Land!
“Be a Unicorn in a Sea of Donkeys”
THANK YOU BRENT & SEJ Team

The Top 10 Facebook Messenger Marketing Hacks of All Time

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