- Conductor is an organic marketing platform that helps brands improve their search engine optimization and marketing efforts. - The platform aims to empower brands to transform their marketing strategies into a force for helping people by better understanding customer needs through search data. - Conductor provides tools to help marketing teams measure content performance, track keyword rankings, identify new content opportunities, and collaborate across departments to improve organic search results and business outcomes.

1. Seth Besmertnik, CEO & Co-Founder, Conductor

2. Conductor is the Leading Organic Marketing
Platform for Enterprise Brands

11. Search Engines

12. WORK
SLEEP
EVERYTHING ELSE

14. THE CUSTOMER IS IN

15. People search for help
Times per day

18. V
YOU HAVE
THE WISDOM
YOU HAVE
THE WISDOM

19. OUR MISSION
Empower brands to transform
marketing into a force for
helping people.

24. Are you looking for cheap flights? If so, then you have
come to the cheap flights specialist. All we have is
cheap flights. We sold cheap flights to your cousin
only last week! And she was so happy with her cheap
flights, that she came back and bought more cheap
flights from us, the cheap flights specialist. So, don’t
go looking anywhere else for cheap flights, because
you’ll get the best cheap flights from us. Remember
we’re the cheap flights specialist! Where would you
like cheap flights for? Because we have cheap flights
to pretty much anywhere you could imagine. We even
have cheap flights that will take you to cheap flights
central. Ohh, we love our cheap flights!
High Keyword
Density Content PR7
PR8
PR9
PR6
PR5

25. THERE IS
ONLY ONE
ALGORITHM
THAT
MATTERS

26. #1
in Google
=
#1 in What
You Do

27. ORGANIC
MARKETING
IS DIFFERENT

28. TAKING
ACTION
SPENDING
MONEY
TRADITIONAL
MARKETING
ORGANIC
MARKETING

29. Campaign 1
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Micro Micro Micro Micro Micro Micro Micro Micro Micro Micro
Campaign 2
Campaign 3 Campaign 4
TRADITIONAL
MARKETING
ORGANIC
MARKETING

30. TRADITIONAL
MARKETING
ORGANIC
MARKETING
Marketing
Team
Marketing Team

31. ACTION MENU
Topic Ideation
Identify Content Opportunities
Keyword Research
Write Content Brief
Create New Content
Measure Content Performance
Determine ROI
Build Reports
Track Rank
Share with Stakeholders
Optimizing Content
Researching Opportunities
Testing Title Tag Changes
Creating Reports For Stakeholders
Reviewing Search Console Reports
Creating Content Briefs
Analyze Keyword Category Performance
Analyzing Seasonal Trends
Cannibalization Analysis
Conducting Technical Audits
Competitive Gap Analyses
Result Type Analyses
Log File Analyses
Page Speed Analyses
Reading Up On Industry Trends / Changes
Evangelizing SEO Internally
CONTENT
MEASUREMENT
…and hundreds more
SEO

32. Quantity of Marketing Actions
Quality
of
Content
Produced
Quantity x Quality = Results
POOR RESULTS
BETTER RESULTS
BEST
RESULTS

33. OBSTACLES
“Leadership Doesn't
Believe”
“I have No Sprint
Points.”
“Takes forever to
make a change”
“Need to Show
Immediate ROI”
“Content team
focused on Brand”
“Its free search, we
dont need to invest”

34. Poll Question
What is your biggest organic
growth struggle?

35. You show up 1% of the time
Your customers are searching
XX million times per year

36. Conceptual
Tactical
Foundational
Strategic
Transformative
PEOPLE PROCESS TECH STACK METRICS
Organic Marketing
Maturity Framework
Start Here at Step 1
Get Here

37. , which we’ll share in a moment.
First, I’d like to give you a real-world lens into
this with the story of a customer that’s on this
journey.
ASHLEY BENTLAGE
Associate Digital
Product Manager

39. FOUR PRIMARY
ELEMENTS
Of Organic
Marketing Success
Pe
People
Pr
Process
Te
Tech
Me
Metrics

40. Pe
People
SEO
CONTENT
TEAM
WEB
Enable separate
teams to collaborate

41. Poll Question
What is the relationship between
your content & SEO teams?

42. Pr
Process
CONTENT
TEAM
SEO
WEB
SEO
CONTENT
TEAM
WEB
BLOCKER LAWYERS
BLOCKER IT SYSTEMS

43. Me
Metrics
How Often Do We Show Up
When Customers Search
Our Share of Search

44. Site
Crawling
Tool
Rank
Tracking
Tool
Keyword
Research
Tool Analytics Productivity
Tool
BI
Tool
Te
Tech

45. Poll Question
What Organic Marketing
technology do you use?

46. Track Visibility
Everywhere
Investigate
Competition
ENTERPRISE PLATFORM
Turn Customer
Insights into
Strategy
Analytics
Take Action
Across
Teams
Optimize Site
& Content
Health
Measure
Content
Impact
Te
Tech
CMS
BI

47. 6.6k
MSV
40.5k
MSV
WITH
CONDUCTOR
Te
Tech

48. SEO Accessible
Everywhere
Conductor for Chrome
cndr.co/chrome
DOWNLOAD TODAY
+

49. Make
A Move
Pr
Process
Pe
People
Te
Tech
Me
Metrics

52. Conceptual
Tactical
Foundational
Strategic
Transformative
PEOPLE PROCESS TECH STACK METRICS
Get Here
MATURITY ASSESSMENT
COMING SOON
Join the Waitlist
cndr.co/evolve
NEW ORGANIC MARKETING
Start here at step 1

53. Connect on Linkedin
www.linkedin.com/in/besmertnik/