Every content strategy should have a video SEO plan in place. If you don’t have one yet, you’ll be missing out on a huge source of traffic in 2018. Clayton Johnson, COO of The Hoth, shares his preso on how to boost your marketing efforts, engage both leads and customers, and improve your organic traffic.

1. How To Double Your
Traffic This Year With
Video SEO
By The HOTH

2. #SEJThinkTank
@the_hoth
What best describes you?
• SEO Agency
• Marketing Agency
• E-Commerce
• Local Business
• Other
Poll Question 1

3. #SEJThinkTank
@the_hoth
• In this webinar we’re going to show you the strategy that will help you
double your traffic with Video & Video SEO
• Make sure you stay until the end because I’m going to show you were
you can get the slides & notes PLUS a special bonus
What You’re Going To Learn

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@the_hoth
Who Are We?

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@the_hoth
The HOTH
• If you don’t know who we are:
• The HOTH - White Label SEO

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@the_hoth

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@the_hoth

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@the_hoth

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@the_hoth
• Clayton Johnson
• CMO of The HOTH
• Speaker at SEJ Summit

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@the_hoth
• I talk fast
• Make sure you turn off Facebook / email / distractions
• We’re going to be going through a lot of content really quickly
Warning

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@the_hoth
Ready?

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@the_hoth
Video Is The Massive
Untapped Opportunity In
2018

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@the_hoth
• YouTube is the 2nd largest search engine
• And VIDEO is enormous
• In fact, a study done by Cisco last year
predicted that by 2021, video will account
for over 82 percent of all consumer
internet traffic
• This is the time to invest in video content!!!
Video Opportunity
https://www.cisco.com/c/en/us/solutions/collateral/service-provider/visual-networking-index-vni/complete-white-paper-c11-481360.html

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• Here’s why:
• All these years you’ve worked hard on
your website, cranking out articles
with awesome content… to rank in
Google
Video Opportunity

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@the_hoth
• But none of those articles will rank in
YouTube, the worlds 2nd largest
search engine.
• You’re essentially letting these articles
go to waste!
Video Opportunity

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@the_hoth
• So to take advantage of all that
opportunity, you just need to turn
your content into videos!
Video Opportunity

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@the_hoth
Do You See The Opportunity?

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@the_hoth
• Here’s the crazy thing - What
would it be like to search for
something on Google, go to
your competitors website and
see your ad there?
Video Opportunity

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@the_hoth
• Well if you do your optimization
right, then that’s what you’re
going to get from YouTube!
• That means you don’t even have
to have killer rankings as most of
the traffic is from browsing &
recommended videos!
Video Opportunity

20. #SEJThinkTank
@the_hoth
There are 3 Goals:

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@the_hoth
• 1. Ranking In Google With
Videos
• ~25% of search results
contain at least 1 video
Video Opportunity
http://pages.searchmetrics.com/rs/656-KWJ-035/images/Whitepaper_Universal_Search_US.pdf

22. #SEJThinkTank
@the_hoth
• 2. Ranking In YouTube via
YouTube search
Video Opportunity
http://pages.searchmetrics.com/rs/656-KWJ-035/images/Whitepaper_Universal_Search_US.pdf

23. #SEJThinkTank
@the_hoth
• 3. Getting Suggested
In YouTube
Video Opportunity
https://backlinko.com/video-seo-guide

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@the_hoth
• Approaching Video SEO is a bit different than regular SEO
• YouTube knows all the metrics of the content and knows what are
indicators of good content
• The goal is to keep people on the site, and if you do that…
• YouTube will promote you for FREE, if you get your optimization right!
How YouTube Works

25. #SEJThinkTank
@the_hoth
• So today were going to show you exactly:
• How to capture all that value!
• Find killer proven topics
• Easy tricks to create high quality videos that get views
• How to optimize these to rank in YouTube, in Google, AND get the traffic
from suggested videos!
Video Opportunity

26. #SEJThinkTank
@the_hoth
• Let’s talk about the strategy from the beginning!
How Youtube Works

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@the_hoth
1. How To Find Proven Topics
For Video

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@the_hoth
• Here’s the top 3 ways to come up with video topics
Creating Video Topics

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@the_hoth
• 1) Easy Win: Take existing content you already have and turn it into videos
• This is the easiest win because you already have the content!
Creating Video Topics

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• Get a list of your top performing blog posts in terms of interaction
• Turn that content into video!
Creating Video Topics

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• 2) Competition Analysis
• The idea here is to find competing channels, see what topics they are
covering, and model that!
Creating Video Topics

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@the_hoth
www.VidIQ.com

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@the_hoth

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@the_hoth

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@the_hoth
• 3) Take those ideas and run
them through YouTube
suggest
• Youtube gives you the topic
ideas!
Creating Video Topics

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@the_hoth

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@the_hoth

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@the_hoth
Do you see how you can get
loads of pre-validated ideas
quickly?

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@the_hoth
2. Get More Out Of Every
Video You Create

43. #SEJThinkTank
@the_hoth
• In terms of what YouTube thinks is a quality video there are a lot of
factors
• However the most important ones are watch time and engagement.
• YouTube’s goal is to keep people on the site - so the longer you keep
people on, engaged, watching videos the better!
• Let’s break down each element:
Creating Videos

44. #SEJThinkTank
@the_hoth
• Getting people to watch
• The title, description, thumb, get the click.
• Focus on High CTR headlines, intriguing headlines
that match with highly searched topics, and using
bold colors
• First 15 seconds has to be killer: make sure to get
into the hook / preview of what it’s about, or a teaser
Creating Videos

45. #SEJThinkTank
@the_hoth
• Increasing watch time
• 7-16 min get up to
50% more views.
Creating Videos
http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

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@the_hoth
Creating Videos
https://youtube-creators.googleblog.com/2012/08/youtube-now-why-we-focus-on-watch-time.html

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@the_hoth
• Increasing Engagement
• At the end of the video, ask
them to comment like and
subscribe
• End Cards / Annotations
• Cards through out the video
Creating Videos
https://backlinko.com/youtube-ranking-factors

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@the_hoth
• Increasing Engagement
• End Cards / Annotations
Keep people watching!
Creating Videos

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3. Easy Video Optimization
For More Traffic

50. #SEJThinkTank
@the_hoth
• Studies are showing that there isn’t as much correlation between
keywords and actual rankings within YouTube - however that doesn’t
mean you shouldn’t optimize.
• As it may mean less for rankings, it still matters for understanding what
the video is about and relevancy!
Video Optimization

51. #SEJThinkTank
@the_hoth
• There are a few basic video optimization things you’ll want to do to
make sure you’re giving max relevancy:
• Keyword in the upload filename, title, description
• This covers the basics, but is becoming less important vs other factors
over time
Video Optimization

52. #SEJThinkTank
@the_hoth
• The bigger opportunity:
• Most channel traffic will
come from suggested videos
• How do you get there?
• TAGS!!
Video Optimization
https://backlinko.com/video-seo-guide

53. #SEJThinkTank
@the_hoth
http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

54. #SEJThinkTank
@the_hoth
• How to optimize with tags:
• Use tube buddy or VidIQ
• Search your main keywords
find the videos ranking, jack
their tags
Video Optimization

55. #SEJThinkTank
@the_hoth
• How to optimize with tags:
• Use tube buddy or VidIQ
• Search your main keywords
find the videos ranking, jack
their tags
Video Optimization

56. #SEJThinkTank
@the_hoth
• When you’re editing your
video, vidIQ will suggest tags
from videos to gain views
from.
• You can easily add these to.
Your title, description, and
your tag section.
Video Optimization

57. #SEJThinkTank
@the_hoth
Do you see how you can
easily optimize your videos to
capture more value?

58. #SEJThinkTank
@the_hoth
4. Multiply Your Reach With
Video Promotion

59. #SEJThinkTank
@the_hoth
• Promote soon after you
publish!
• This increases view
velocity, which will help
your video to show up
more!
Video Promotion
http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

60. #SEJThinkTank
@the_hoth
• How to get a big push right in
the beginning?
Video Promotion

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@the_hoth
• 1. Email to your list
• This will be the quickest way
to start of your video with a
bang.
Video Promotion

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• 2. Push to social media
Video Promotion

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• 3. Embed in your blog
• Keeps people on your site
longer!
Video Promotion

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@the_hoth
• 4. Paid traffic
• You can actually get an
organic boost by using
adwords to advertise your
videos
Video Promotion

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@the_hoth
Video Promotion
https://www.stonetemple.com/youtube-google-video-ranking

66. #SEJThinkTank
@the_hoth
Do You See How You Can
Easily Multiply Your Reach?

67. #SEJThinkTank
@the_hoth
• 1. Finding Topics:
• Do easy wins: Turn your best content into videos!
• 2. Creating The Video Best Practices:
• Most important: Keep watch time & engagement up!
• 3. Easy Optimization
• Use tags to get into suggested videos, where most of the traffic is
• 4. Video Promotion
• Multiply your reach by promoting on your blog, email, social, and PAID!
The Simple Process

68. #SEJThinkTank
@the_hoth
• By doing this:
• You gain an entirely new channel - The 2nd largest search engine, with a
medium that geared to be the VAST MAJORITY of internet traffic in the
very near future
Video Is HUGE

69. #SEJThinkTank
@the_hoth
• Unlike the Google and the long process it takes to build links, Youtube
will PROMOTE your content for free if you optimize it right
• On top of that, 25% of Google searches have at least 1 video in them, so
you can also rank in the serps!
Video Is HUGE

70. #SEJThinkTank
@the_hoth
Do You See The Power In
Harnessing Video?

71. #SEJThinkTank
@the_hoth
• Now that you’ve seen this, are you planning on investing in Video this year?
• Yes
• No
Poll Question 2
http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

72. #SEJThinkTank
@the_hoth
Reminder:
Q&A At The End!

73. #SEJThinkTank
@the_hoth
• I know it’s not as easy as it sounds!
• First, it’s really expensive.
• Industry standards are $1000 per MINUTE of video!
• A HD camera can costs thousands
• Let alone lights, studio, actors, editing, editing software
Problems
http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

74. #SEJThinkTank
@the_hoth
• On top of that, there’s the simple fact that most people don’t want to be
on camera!
Problems
http://www.tubefilter.com/2017/06/22/youtube-algorithm-research-cracking-the-code/

75. #SEJThinkTank
@the_hoth
• What if we could…
• …Make pro level videos, for a reasonable price?
• Create lots of content, in a scalable way?
• You didn’t have to be on video?
• You could just sit back and relax?
Video Is Hard

76. #SEJThinkTank
@the_hoth
Would You Be Interested In
Hearing About it?

77. #SEJThinkTank
@the_hoth
• About a year ago we started looking for a solution for this.
• We found a bunch of solutions that didn’t really cut it.
• Most solutions were either poorly animated videos that didn’t really
match the quality we were looking for.
• Really cheesy spokesperson type videos that didn’t match our brand.
• Or on the other hand, videos that were custom made and way to
expensive to scale.
The Solution

78. #SEJThinkTank
@the_hoth
• So we went to work.
• We found a national TV producer and brought her on board.
• Hired professional script writers
• We created a studio, hired professional actors
• Created an entire editing team
• And created a process for producing high quality video at scale….
The Solution

79. #SEJThinkTank
@the_hoth

80. #SEJThinkTank
@the_hoth
• HOTH Video takes your blog content and turns it into high quality, engaging
videos.
• It’s the only thing like it of it’s kind and this is the KEY to capturing this
massive opportunity with Video… without doing it yourself!
• It allows you to sit back as we do all the hard work of turning your content
into killer videos so you can take advantage of this massive opportunity with
Video SEO!
HOTH Video

81. #SEJThinkTank
@the_hoth
• Here’s how it works:
• 1. Come to our website and give us your seed content.
• 2. Our professional script writing team will edit your content into a video script
• 3. We’ll shoot HD quality video of a professional actor in a studio with your script
• 4. We’ll add professional b-roll and title cards
• 5. We’ll give you a final cut version as well as a YouTube description to upload!
HOTH Video

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@the_hoth
• Your job is to do nothing while we do all the work.
• You get to pick the content. You get to approve the script. You get to approve
the final video.
• Let our team of pros create amazing videos for you - at scale!
Your Job:

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@the_hoth
Cost

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@the_hoth
• How much does it cost?
• Industry standards are $1000 per min.
• That means a 5 min video would be $5000.
• But we’re masters at scaling. Everything we do is built to scale.
• So even though were producing it, writing it, shooting it, adding b-roll, editing,
and producing a final version… your cost per video is only:
HOTH Video

85. #SEJThinkTank
@the_hoth

86. #SEJThinkTank
@the_hoth
But We Have A
Special Deal
For You!

87. #SEJThinkTank
@the_hoth
• We wanted to make this a no brainer to try out, until Jan 3,1 2018 we’re offering
buy one get one free videos!
• That means each video is half price at $150 EACH!
Special Offer
TheHOTH.com/videospecial

88. #SEJThinkTank
@the_hoth
TheHOTH.com/videospecial
100% Satisfaction
Rock Solid
HOTH Approved
Money Back
Guarantee

89. #SEJThinkTank
@the_hoth
TheHOTH.com/videospecial
Deal Ends Jan 31, 2018

90. #SEJThinkTank
@the_hoth
TheHOTH.com/videospecial
Thanks!

91. #SEJThinkTank
@the_hoth
TheHOTH.com/videospecial
Q&A