From the SMX West Conference in San Jose, California, March 1-3, 2016. SESSION: What You Need To Know About Apple iOS App Search & Universal Links. PRESENTATION: Apple: The Next King of Search - Given by Ian Sefferman, @iseff - MobileDevHQ, CEO. #SMX #32A

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Spotlight Search, Universal Links, and you
APPLE:
the next king of
search?

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IAN SEFFERMAN
gm
TUNE Marketing
Console
@iseff

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your
mission
control for
mobile

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iOS
Spotlight
iOS
Universal
Links
Google
App
Indexing

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SPOTLIGHT
general purpose
iOS search

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UNIVERSAL LINKS
mapping the
web to your app

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APP INDEXING
indexing your
app into Google

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SPOTLIGHT
personalized
(or not)
search content

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SPOTLIGHT
uptake in
apps

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SPOTLIGHT
by
category

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SPOTLIGHT
35% in top charts
Top Charts

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UNIVERSAL LINKS
the next
generation of
deep links

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UNIVERSAL
LINKS
by
category

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Top Charts UNIVERSAL LINKS
27% in top charts

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UNIVERSAL
LINKS
engagement
since launch

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if ([userActivity.activityType
isEqualToString:CSSearchableItemActionType]) {
// app was opened via spotlight
}
MEASUREMENT
spotlight
referrals

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MEASUREMENT
universal links
referrals
https://alpha.mobileapptracking.com/atomic/
new_game_hard.php?partner_id=1234&sub_campaign=October2015
&sub_placement=SpecialTop

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THANK YOU!
SEE YOU AT THE
NEXT #SMX!