SMX East 2018 - #SMXInsights

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From the #SMX East Conference in New York City October 23-25, 2018, we give you your #SMXInsights! Check out some of the best tidbits of SEO and SEM knowledge from this week!

Marketing

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§There is a worldwide
shift towards mobile
devices and portability
of information, Google
is following this trend.

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Google rigorously tested
and is enabling sites in
batches, which likely
indicates that they don’t
want this to drastically
alter the SERPs.

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Single index
§It’ll happen, eventually…
§Mobile used for ranking
§Users are the focus, Google
wants to serve the right
experience

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Mobile version = indexed
§Users served appropriate
version of site
§Crawl rate ≠ changing
§Desktop-only = okay*
*in terms of mobile-first indexing.

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Okay:
–Hamburger menus
–Accordion copy
–Breadcrumbs hidden on
mobile
§Mobile interstitials ≠ okay
Source:
• https://twitter.com/JohnMu/status/1047592785589751808
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-june-16th-2017/;

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Not related to:
– Speed update
– Mobile-friendliness
– Mobile-first design (including: RWD)
§Concurrent streams exist
(outside of mobile-first
indexing) to determine ranking.

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Google will send alerts if
there are mobile-first
issues.
§Don’t use flash… ever.
§Interstitials could be
problematic.
Source:
• https://twitter.com/JohnMu/status/1039109483400769536
• https://twitter.com/JohnMu/status/1047592785589751808
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-january-13th-2017/

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Do not need to change:
–XML Sitemaps
–Backlinks (Google will use
canonical clusters)
–Canonical tags
Source:
• https://twitter.com/JohnMu/status/927134567840059392
• http://www.thesempost.com/details-googles-mobile-first-indexing-change/
• https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-may-30th-2017/

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Desktop users will see
relevant desktop pages,
but results will be
generated from content
crawled from mobile
pages.
Source: https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-april-3rd-2018/

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Mobile-first indexing is
something that is
“enabled” (but… it’s not
something you can turn
on or off – Google
decided when it’s time).

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Googlebot Smartphone
will start crawling your site
more (than regular
Googlebot).

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§Mobile-first enabled sites
should have comparable
desktop and mobile
experiences.

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
§May see more site results
generated by mobile.
– Make sure mobile site
content is at least
appreciably similar to
desktop.

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights

#SMX #12a1 @AlexisKSanders
Share these #SMXInsights on your social channels!
#SMXInsights
1. Ad Customizers let you
scale geo-specific ads
2. Geo bid adjustments need
to account for the Big Mac
index

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SMX East 2018 - #SMXInsights

1. #SMX #12a1 @AlexisKSanders #SMXInsights

2. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

3. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Google rigorously tested and is enabling sites in batches, which likely indicates that they don’t want this to drastically alter the SERPs.

4. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Single index §It’ll happen, eventually… §Mobile used for ranking §Users are the focus, Google wants to serve the right experience

5. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Mobile version = indexed §Users served appropriate version of site §Crawl rate ≠ changing §Desktop-only = okay* *in terms of mobile-first indexing.

6. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Okay: –Hamburger menus –Accordion copy –Breadcrumbs hidden on mobile §Mobile interstitials ≠ okay Source: • https://twitter.com/JohnMu/status/1047592785589751808 • https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-june-16th-2017/;

7. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Not related to: – Speed update – Mobile-friendliness – Mobile-first design (including: RWD) §Concurrent streams exist (outside of mobile-first indexing) to determine ranking.

8. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Google will send alerts if there are mobile-first issues. §Don’t use flash… ever. §Interstitials could be problematic. Source: • https://twitter.com/JohnMu/status/1039109483400769536 • https://twitter.com/JohnMu/status/1047592785589751808 • https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-january-13th-2017/

9. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Do not need to change: –XML Sitemaps –Backlinks (Google will use canonical clusters) –Canonical tags Source: • https://twitter.com/JohnMu/status/927134567840059392 • http://www.thesempost.com/details-googles-mobile-first-indexing-change/ • https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-may-30th-2017/

10. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Desktop users will see relevant desktop pages, but results will be generated from content crawled from mobile pages. Source: https://www.deepcrawl.com/blog/news/google-webmaster-hangout-notes-april-3rd-2018/

11. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Mobile-first indexing is something that is “enabled” (but… it’s not something you can turn on or off – Google decided when it’s time).

12. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Googlebot Smartphone will start crawling your site more (than regular Googlebot).

13. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §Mobile-first enabled sites should have comparable desktop and mobile experiences.

14. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §May see more site results generated by mobile. – Make sure mobile site content is at least appreciably similar to desktop.

15. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights

16. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

17. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

18. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

19. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

20. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

21. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

22. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

23. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

24. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

25. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

26. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

27. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

28. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

29. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights 1. Ad Customizers let you scale geo-specific ads 2. Geo bid adjustments need to account for the Big Mac index

30. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

31. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

32. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

33. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

34. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

35. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

36. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

37. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

38. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

39. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

40. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

41. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

42. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

43. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

44. #SMX #12a1 @AlexisKSanders Share these #SMXInsights on your social channels! #SMXInsights §There is a worldwide shift towards mobile devices and portability of information, Google is following this trend.

SMX East 2018 - #SMXInsights

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