When you choose payment gateway for your website, you have many integration options to consider. And if you choose wrong, it could hurt your conversion. The most commonly chosen payment solutions are redirects, iframe-based payment forms, and custom forms. Which one is the best and has the features to make your business flourish? Be aware of your conversion rate, a number of sales and choose the best option. Maybe it’s time for you to change your current solution?

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How to integrate payments
without hurting your
conversion?

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The most commonly chosen
payment solutions
1. Redirects
2. Iframe-based payment forms
3. Custom forms

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What are the differences?

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1. Payments with
redirection

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Payments with redirection
Customers pay on the external payment service, not directly on
your page. All operations are made without you having control over
the backend process.
The main flaw of payments with redirection is the increasing risk of
losing customers.

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Payments with redirection
Checkout page with redirect
Payments at the same online store after clicking
“Buy now” button. Redirection to a website with a
different button design, language and URL.

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More clicks = lower
conversion

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2. Iframe-based payments
form

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Iframe-based payments form
You put the form in place with the code received from the payment
provider. The form can be placed on your payment page, and from
that point, an iframe is much better than redirects.

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Iframe-based payments form
It also comes with limitations:
➦ You receive payment form designed by the provider, which can
be barely customized
➦ The code changes are limited
➦ You don’t have full access to certain events and are not able to
track them in real-time

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Iframe-based payments form
Example of iFrame with completely
different design from the entire
website

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3. Custom form

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Custom form
This solution is what everyone is looking for today: a
customization. It lets you design the payment form that will
completely meet your needs. And, the important thing is you are in
possession of the code so you can manage events.
Getting real-time notifications lets you improve customer service.

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Custom form
Example of using SecurionPay’s Custom form at
GeekBot’s website

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What are the differences
between an iframe and a
custom form?

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The look and feel

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Iframe
You can style a payment
form to your liking so it fits
perfectly into your
webpage’s layout.
Custom form
Possibility of making tiny
changes to the payment form
layout, but you aren’t able to
make major customizations
for everything you need.

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Control over the payment
process

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Iframe
You have the code and you
add the awesomeness to it.
Custom form
No ability to have real-time
control, which would result
in loss of customers and
money.

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The robustness

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Iframe
You can act quickly at every
step of the payment process.
Custom form
No certainty that the entire
process is robust and nothing
unexpected will happen.

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Maybe it’s time for you to
change your current
solution?

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Check our Blogwww.securionpay.com
Looking for a
payment gateway
with powerful
APIs?
Choose
SecurionPay!
Why the cheapest
payment gateway is
not always the best
Customers’
reactions to cheesy
payments on your
website