Watch the recording of this webinar: https://youtu.be/UHCErVUoybY Learn more about give2gether's online fundraising tools: http://try.give2gether.com/see3-science-webinar/ End of year giving season will soon be upon us. Do you know what's driving your donors to give? In this webinar, See3 and Richard Levy, Director at give2gether, give you new insights into the science behind how and why your donors give. Key takeaways include: 1) How to individualize narratives to double response rates 2) Ways to include real-time rewards to dramatically increase fundraising 3) How to inspire supporters to activate dozens or hundreds of people in their own networks 4) Insights on crafting emotional appeals to increase conversion rates

1. The Science Behind Why Online Donors Give
(And How That Can Triple Year End Results)

2. Michael Hoffman
mhoffman@see3.com
@michael_hoffman
773-784-7333 x 302

3. Richard Levy
rich@give2gether.com
@give2gether
(716) 465-2896

4. A few quick polls

5. See3 works with nonprofits and social causes, activating people to
change the world. We develop strategies and create media to
deliver on goals like fundraising, advocacy, awareness, recruitment
and more. Our clients include:

6. AGENDA
General Scientific Insights on Giving
The Status Quo
Startling New Insights
Emotional Engagement
Activating Networks
Rewards & Impact
Shocking Results
Q & A

7. GENERAL SCIENTIFIC INSIGHTS ABOUT GIVING
 Makes you feel good
 Good for your health
 Promotes cooperation/connection
 Evokes gratitude
 Giving is contagious

8. Online Giving:
The Status Quo
8

9. INDIVIDUALIZED NARRATIVES DOUBLE RESPONSE
 Planting a Tree
 Feeding a Child
 Saving an Animal

10. Strong Calls to Action
 Compelling
 Specific
 Urgent

11. Emotional Engagement
Progress
Empty → Full
Grey Scale to Color

12. 3X Conversion
Emotionally engaging
donor while making gift
triples donor conversion

13. NETWORK IMPACT
Activating Networks

14. What About Facebook
8.5% of Facebook traffic donates

15. Rewards

16. Donor Empowerment
+ + =
Donations, matching gifts, fundraising
and campaign sharing for Total Impact
Are you really measuring donor impact?

17. Creative Impact
Plates instead of
thermometer
8,333 Families Fed at
the campaign level
Donor’s gift fed 60
families out of the 8,333

18. A/B Testing: Year End
3 Years Running

19. What questions do you
have about the science of giving?

20. Thank you!