1. UX Competitive Analysis
GRAINGER, MCMASTER, AND AMAZONSUPPLY
By: Sehar Sheikh

2. Main
Information Architecture Models
Category Sub-Categories
Main Category
Types of Sub-Categories
Product List
Product List
Product
Product
Product

3. Key Points
FOUR PRODUCTS FOR TASK ANALYSIS
Air Compressor Motor
Cordless Drill
S- Hooks
Garden Hose
• FIND
 Scenic Route
 Direct Search
 Bookmark
 Email Sent for unplaced order
• BUY
 Requires Registration
 Order Saved Under Cart for Purchase
 Need Confirmation before Purchase
• MANAGE
 Payment Options
 Shipping & Billing Address
 Shipping Options
 Confirmation of Purchase

4. Provide Search Assistant
with pictures so users
don’t have to type in
entire product name.

5. Organizational structure
must be consistent for all
the products so users
don’t get confused.

6. Are you ready to purchase a “Garden Hose” from
three major e-commerce websites?
I AM SO READY!

7. Find A Garden Hose
Products
TOTAL STEPS:
Outdoor
Equipment
Hoses and
6
Sprinkler Systems
Garden Hoses
List of
Products Target
Product

8. Buy A Garden Hose
TOTAL STEPS:
2
Continue to
Checkout
order form

9. Manage A Garden Hose
TOTAL STEPS:
New Customer:
Sign Up
9
Checkout: Checkout: Thank You
Delivery & Order Page
Billing Review
Continue
Order
Continue
to Step 2
Click on
Register

10. Find A Garden Hose
TOTAL STEPS:
Product
1
Garden Hose

11. Buy A Garden Hose
TOTAL STEPS:
1
Add to Order

12. Manage A Garden Hose
TOTAL STEPS:
1
Place Order

13. Find A Garden Hose
TOTAL STEPS:
Power Tool
Accessories
6
Air Tool
Accessories
Power and Hand Product
Tools
Hose Reels
List of Products

14. Buy A Garden Hose
TOTAL STEPS:
1
Checkout

15. Manage A Garden Hose
TOTAL STEPS:
1
Create a new
Account
Create Account

16. Assessing VALUE through comparison
Product Grainger McMaster AmazonSupply
Air 20% less efficient than M 20% more efficient than G 30% more efficient than G
Compressor 30% less efficient than A 25% less efficient than A 25% more efficient than M
Motor
Cordless Drill 40% less efficient than M & A 40% more efficient than G 40% more efficient than G
100% equally efficient to A 100% equally efficient to M
S-Hooks 67% less efficient than M 67% more efficient than G 17% more efficient than G
17% less efficient than A 60% more efficient than A 60% less efficient than M
Garden Hose 100% equally efficient to A 83% more efficient to G & A 100% equally efficient to G
83% less efficient than M 83% less efficient than M

17. BUY AND MANAGE
PROCESSES

18. Recommendation
Combine the
content into one
Amazonsupply
page
has 1-Click
checkout for
Registered Users
Recommendation
Needs a better
application for
speedy process

19. Minimize Registration Process
to increase customers

20. Analysis +  Most Efficient -  Least Efficient
• Speedy Process McMaster
• No confirmation required after registration McMaster
• Find/Buy/Manage in couple steps McMaster
• Auto – Reorder Grainger
• Chat Option Grainger
• Minimal requests for information Amazon, McMaster

21. THANK YOU!