The document discusses push and pull marketing strategies. The push strategy involves creating a network of resellers, agents, brokers, and representatives to distribute products. It is suitable when a product is popular, for new products entering the market, or when a company has a tainted reputation. However, the document warns that using the push strategy means losing some control over sales and incurring costs of supporting resellers. The pull strategy involves selling directly to customers without resellers. It allows branding and positioning products as exclusive but requires more financial and time costs. The document promotes an online platform that can help companies use a pull strategy to sell directly to customers.

1. Push
Strategy
Pull
Strategy
Marketing
STRATEGIES

2. Push Strategy
Creating the network of
resellers, agents, brokers,
representatives

3. You can use the Push Strategy in the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. you have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
Marketing Strategies: Push Strategy

4. You can use the Push Strategy in the
following cases:
1. Your product is popular and does not involve
deep customization
2. You are new on the market
3. you have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy

5. For example
Everybody knows it, do not need advertising

6. You can use the Push Strategy in
the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. you have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy

7. For example
Nobody knows your product. And Marketing effort takes too much , be too expensive..

8. You can use the Push Strategy in
the following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. You have tainted reputation, you can
"borrow" mediator’s reputation
4. You're not going to stay long in this market and the release of this product is temporary
• Marketing Strategies: Push Strategy

9. For Example
Used to be a drug dealer, now trying to promote new medical product
Most probably need to use Push (:) strategy

10. You can use the Push Strategy in the
following cases:
1. Your product is popular and does not involve deep customization
2. You are new on the market
3. You have tainted reputation, you can "borrow" mediator’s reputation
4. You're not going to stay long in this market
and the release of this product is temporary
• Marketing Strategies: Push Strategy

11. For Example
Just passing by..
You need an expert in that.. then

12. BUT
you need to be careful
Let me tell you why….

13. Be careful!
Advertising your product, in same time you advertise
Reseller
Marketing Strategies: Push Strategy

14. Be careful!
1. Advertising your product, in same time you advertise
Reseller
2. There are the costs associated with sales, within a
developed system of discounts for resellers, various contests,
loyalty programs, providing them with various promotional
materials, training, sales and so on.
Marketing Strategies: Push Strategy

15. Be careful!
1. Advertising your product, in same time you advertise Reseller
2. There are the costs associated with sales, within a developed system of
discounts for resellers, various contests, loyalty programs, providing them
with various promotional materials, training, sales and so on.
3. Nothing keeps the reseller to break the
contract with you
Marketing Strategies: Push Strategy

16. Be careful!
1. Advertising your product, in same time you advertise Reseller
2. there are the costs associated with sales, within a developed system of discounts for resellers,
various contests, loyalty programs, providing them with various promotional materials, training,
sales and so on.
3. nothing keeps the reseller to break the contract with you
4. it is difficult to control and predict sales. Small
businesses always get to a certain dependence
on distributers which are always pursuing their
own interests
Marketing Strategies: Push Strategy

17. Be careful!
1. Advertising your product, in same time you advertise Reseller
2. there are the costs associated with sales, within a developed system of discounts for
resellers, various contests, loyalty programs, providing them with various promotional
materials, training, sales and so on.
3. nothing keeps the reseller to break the contract with you
4. it is difficult to control and predict sales. Small businesses always get to a certain
dependence on distributers which are always pursuing their own interests
5.The breach of contract with a key agent can almost
completely block the flow of new customers. This is a fairly
common situation where the agent is "big", and you are
"small"
Marketing Strategies: Push Strategy

18. Pull Strategy
Selling by yourself

19. PROS:
1. To release services or products under its
own brand
2. to position your product as an element of prestige and service for the elite
3. When you want to get a better capitalization of advertising costs. Translated in
normal language
4. while You invest money in advertising, the price of your brand rises
5. you get more effective control over sales and more stable rOi
Marketing Strategies: Pull Strategy

20. For Example

21. PROS:
1. To release services or products under its own brand
2. To position your product as an element of prestige
and service for the elite
3. When you want to get a better capitalization of advertising costs. Translated in
normal language
4. while You invest money in advertising, the price of your brand rises
5. you get more effective control over sales and more stable rOi
Marketing Strategies: Pull Strategy

22. For Example
Pull strategy definitely helps you…

23. PROS:
1. To release services or products under its own brand
2. to position your product as an element of prestige and service for the elite
3. When you want to get a better capitalization of
advertising costs. Translated in normal language
4. while You invest money in advertising, the price of your brand rises
5. you get more effective control over sales and more stable ROI
Marketing Strategies: Pull Strategy

24. OR
Smart Marketing,
.. Sort of..

25. cons:
1. The implementation of this strategy requires
a financial and time costs
2. Your business is highly dependent on your reputation
Marketing Strategies: Pull Strategy

26. cons:
1. The implementation of this strategy requires a financial and time costs
2. Your business is highly dependent on
your reputation
Marketing Strategies: Pull Strategy

28. Glabex.com is an unique platform,
which helps you to sell your product by
yourself, reach enormous number of
customers, build your brand, create a
reputation

29. Be Smart, do not
share your profits
with resellers
Sell on Glabex.com -
Save your time and
Money

30. CREATE PRODUCT LISTING
SET UP MARKETING CAMPAIGN
GET YOUR BUSINESS PROFIEL PAGE READY
CREATE JOB POSTING
What do you want to do?
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