Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Founder-Director, Creative Semiotics Ltd.
Industry
Advertising / Marketing / PR
About
Purpose
I’m a personable, culturally aware, digitally literate thinker fascinated by ideas and culture. My specialism is semiotics – the study of meaning and communication. Semiotics is the ‘conscience of meaning’ - it helps brands stay faithful, in execution, to what was intended in planning via the signs they use. Implicit communication cues influence perceived brand value and consumer preference.
My mission is to be at the vanguard of consumer insight and brand thinking. I dedicate myself to running the most forward thinking, professional, methodologically sophisticated semiotics agency.
Experience
Since setting up Creative Semiotics in 2010 I have worked with some of the world’...
Tags
semiotics
japan
culture
design
archetypes
masculinity
education
hiphop
#britishness #cultural identity #brands #brexit
japan design culture aesthetics semiotics
aesthetics
design thinking
2020
olympics
art house
semantic web
crowdsourcing
digital
See more
Presentations
(7)Likes
(1)Hip-Hop and Masculinity: What is masculinity in the 21st Century?
Chris Arning
•
5 years ago
Personal Information
Organization / Workplace
London, United Kingdom United Kingdom
Occupation
Founder-Director, Creative Semiotics Ltd.
Industry
Advertising / Marketing / PR
About
Purpose
I’m a personable, culturally aware, digitally literate thinker fascinated by ideas and culture. My specialism is semiotics – the study of meaning and communication. Semiotics is the ‘conscience of meaning’ - it helps brands stay faithful, in execution, to what was intended in planning via the signs they use. Implicit communication cues influence perceived brand value and consumer preference.
My mission is to be at the vanguard of consumer insight and brand thinking. I dedicate myself to running the most forward thinking, professional, methodologically sophisticated semiotics agency.
Experience
Since setting up Creative Semiotics in 2010 I have worked with some of the world’...
Tags
semiotics
japan
culture
design
archetypes
masculinity
education
hiphop
#britishness #cultural identity #brands #brexit
japan design culture aesthetics semiotics
aesthetics
design thinking
2020
olympics
art house
semantic web
crowdsourcing
digital
See more