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Brand Cascading - How to Stay True to Your Brand

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Six Degrees
Six Degrees

Explains Brand Cascading in an easy step-by-step process, proven to bring successful brands to life and maintain brand profitability.

Business
1 of 20
[object Object],[object Object],Frank R. Schab
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We have found the following 5 step process to be effective at brand cascading:
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[object Object],[object Object],[object Object],[object Object],[object Object],Note: in larger organizations, cascading meetings usually operate on a “train-the-trainer” principle, where the first generation of sessions leaders trains the next generation (one reason for naming this process “cascading”).
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Brand Cascading - How to Stay True to Your Brand

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