Branding: How to do Better Messaging

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85% of communication is non-verbal

93% of emotional meaning is communicated through non-verbal channels

when verbal and non-verbal information conflict, people believe the non-verbal

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[object Object],Brand/marketing strategy and the execution thereof are often done by different people, or groups of people. Some are “left-brained” thinkers (i.e., strategists), while others are more “right-brained” thinkers (i.e., creatives). Handoffs between different groups and types of people can create a disconnect.

[object Object],[object Object],[object Object],[object Object],That’s how a brand with the following brand strategy/attributes…

[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Finally, one of the biggest problems affecting messaging is a lack of focus deriving from one or more of the following sources:

Branding: How to do Better Messaging

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Branding: How to do Better Messaging