Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.

Digital Marketing This Week Episode: Google Analytics For Beginners Part 1 - Who Is Visiting My Site?

1,263 views

Published on

In this episode of Digital Marketing This Week, we will answer one question that a lot of marketers and business owners need to know -- "Who Is Visiting My Site?" This is the first part in our Google Analytics Series and we will talk about Audience in this episode. Make sure to stay tuned for the succeeding parts of this series. Enjoy and feel free to share!

Published in: Data & Analytics
  • Login to see the comments

  • Be the first to like this

Digital Marketing This Week Episode: Google Analytics For Beginners Part 1 - Who Is Visiting My Site?

  1. 1. Episode 18: Google Analytics (Part 1)
  2. 2. Who Am I? Chris Mercer • Content Developer • Optimization Expert • Host of DMTW • Call me “Mercer” 
  3. 3. This Week’s Focus Topic…
  4. 4. www.SeriouslySimpleMarketing.com
  5. 5. Have A Question? http://ssm.tips/question
  6. 6. Your Goal: • Get ONE Idea • Act On That ONE Idea • Repeat!
  7. 7. “A Beginners Guide To Google Analytics” (Part 1: Who Is Visiting My Site?)
  8. 8. Why Should You Care? Because Today You’ll Discover… • Who Your Visitors Are • What Browsers They’re Using • How Many Use Mobile • If Your Competition Is Beating You • And more…
  9. 9. The Audience: “Who Is Visiting?”
  10. 10. Overview: A Snapshot
  11. 11. Demographics: Age & Sex
  12. 12. Interest: Personas
  13. 13. Geo: Location
  14. 14. Behavior: Type & Frequency
  15. 15. Technology: Browser & OS
  16. 16. Mobile: Devices
  17. 17. Custom: Custom Fields
  18. 18. Benchmarking: Comparison
  19. 19. Users Flow: Visualization Tool
  20. 20. What Was Your One Idea? • Mobile vs Desktop? • User Flow Report? • Psychographic Research? • Action Brings Results!
  21. 21. How To Ask A Question... http://ssm.tips/question
  22. 22. Are You A DMTW Insider? Insiders get expanded access, are able to join the live recordings, a dedicated Q&A and more! Visit www.SeriouslySimpleMarketing.com & join free!

×