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LAUNCH LABS / AUGUST 1, 2012ServiceDesignDrinksMappingServicesin Berlin
What’s a remarkable service you experienced inBerlin? Which experience made you return to abusiness or place? August’s Ser...
Every attendee of the event was asked to bringa service experience along and note it down inan elevator pitch-like form.
For better understanding two example services– Kochhaus and Ostrad – were discussed anddistinguished within two categories...
SERVICE AS PRODUCTKochhaus
‘Mapping Service Experiences’For          a foodie & chef at home          TARGET                                         ...
SERVICE AS ADD-ONOstrad
‘Mapping Service Experiences’For            urban shoppers                 TARGET                                         ...
These are the collaboratively collectedservice experiences …
Thanks for sharing underCreative Commons Attribution 3.0Unported License.   servicedesignberlin.de   @SD_Berlin   fb.com/s...
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
Mapping service experiences / Service Design Drinks Berlin
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Mapping service experiences / Service Design Drinks Berlin

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What’s a remarkable service you experienced in Berlin? Which experience made you return to a business or place? Berlin’s August Service Design Drinks invited to map outstanding service experiences in the city. These are the intermediary results — while a digital version follows soon …

Mapping service experiences / Service Design Drinks Berlin

  1. 1. LAUNCH LABS / AUGUST 1, 2012ServiceDesignDrinksMappingServicesin Berlin
  2. 2. What’s a remarkable service you experienced inBerlin? Which experience made you return to abusiness or place? August’s Service Design Drinksinvited to map outstanding service experiencesin Berlin. These are the intermediary results —while a digital map version follows soon.
  3. 3. Every attendee of the event was asked to bringa service experience along and note it down inan elevator pitch-like form.
  4. 4. For better understanding two example services– Kochhaus and Ostrad – were discussed anddistinguished within two categories:• service as a product (the core business)• service as an add-on (yet another touchpoint)
  5. 5. SERVICE AS PRODUCTKochhaus
  6. 6. ‘Mapping Service Experiences’For a foodie & chef at home TARGET CUSTOMERwho has way too little time CUSTOMER NEED NAME Kochhaus is a Supermarket SERVICE MARKET CATEGORYin Eberswalder Str. & Hauptstraße LOCATION (STREET)that offers pre-compiled recipes ONE KEY . BENEFITUnlike Kaisers, Perfetto or Proviant COMPE- TITION UNIQUEthe service offers all ingredients DIFFEREN- TIATORin 1 single shop w/o need running thru the city . What type of service is it?× SERVICE AS PRODUCT SERVICE AS ADD-ON
  7. 7. SERVICE AS ADD-ONOstrad
  8. 8. ‘Mapping Service Experiences’For urban shoppers TARGET CUSTOMERwho ride the city by bike CUSTOMER NEED SERVICE NAME Ostrad is a bike store MARKET CATEGORYin Prenzlauer Berg & around Winsstr. LOCATION (STREET)that has bike racks all over the kiez . ONE KEY BENEFITUnlike other bike stores COMPE- TITION UNIQUEthe service of Ostrad assists me DIFFEREN- TIATORbeyond their own store & at other stores . What type of service is it? SERVICE AS PRODUCT × SERVICE AS ADD-ON
  9. 9. These are the collaboratively collectedservice experiences …
  10. 10. Thanks for sharing underCreative Commons Attribution 3.0Unported License. servicedesignberlin.de @SD_Berlin fb.com/servicedesignberlin
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What’s a remarkable service you experienced in Berlin? Which experience made you return to a business or place? Berlin’s August Service Design Drinks invited to map outstanding service experiences in the city. These are the intermediary results — while a digital version follows soon …

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