A Smile in the Mind: Exploring Visual Metaphors / Quinn Quan
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This document discusses visual metaphors and their use in service design. It begins by explaining that visual metaphors allow designers to communicate less directly, trusting that audiences can understand implicit connections. It then provides examples of ancient cave paintings and modern movie posters to illustrate long-standing human use of visual metaphor. The document outlines different types of visual metaphors like indicators, symbols, and icons, citing examples. It encourages designers to take audiences on "field trips" by creating metaphors based on unusual worlds, time periods, or concepts. The overall message is that visual metaphor can engage audiences by tapping into shared unconscious associations.
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A Smile in the Mind: Exploring Visual Metaphors / Quinn Quan
- 1. A Smile in the Mind Exploring Visual Metaphors Quinn Qian Work • quinnqian.com Instagram • @quinn.katt
- 2. A Smile in the Mind Let’s talk about visual metaphors Let’s look at some visual metaphors Let’s get weird
- 4. So, why bother? Visual Metaphor equals Service Design made visible It’s giving your audience or user less, showing you trust them to catch the rope you’re throwing at them; this is ultimately how connections are formed. Not through a full sentence, but moreso off a shared look. Our collective unconscious overlaps more than we might think.
- 5. Handprints at Lascaux, 17,000 years ago
- 6. Movie poster, three years ago
- 7. Types of Metaphors Indicator Symbol Icon From Mauro Rego’s ‘Being Visual’
- 8. Types of Metaphors Indicator From Mauro Rego’s ‘Being Visual’
- 9. Types of Metaphors Symbol From Mauro Rego’s ‘Being Visual’
- 10. Types of Metaphors Icon From Mauro Rego’s ‘Being Visual’
- 11. Indicator
- 12. Symbol • Percival + Associates
- 13. Icon • Atipo
- 14. Icon • Atipo
- 15. Icon • Atipo
- 16. All aboard the fun bus. We’re going on a field trip.
- 22. Wieslaw Walkuski
- 23. Darren Haggar
- 25. Olly Moss
- 28. Gravillis Inc.
- 29. and company
- 31. Jay Shaw
- 32. Now, let’s get weird. Field trip isn’t over.
- 33. A world Like ‘Mars,’ or ‘in a fishtank.’
- 34. A time period Like ‘the Renaissance.’
- 35. A strange hobby, outdated job You can get this one on your own.
- 36. Mindmeld.
- 37. Go small, go big Kernels and associations
- 39. What’s this all about again? Go big, go small Don’t deprive your audience/user of fun Our collective unconscious
- 40. ‘Manhattan’
- 41. Thanks everyone :) Quinn Qian Work • quinnqian.com Instagram • @quinn.katt