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From Gamification through Engagement to Behavioural Change / Martin Ruskov

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This is Martin Ruskov’s presentation from Service Experience Camp 2016 on From Gamification through Engagement to Behavioural Change, held on Day 2 in Raum 3.

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From Gamification through Engagement to Behavioural Change / Martin Ruskov

  1. 1. From Gamification through Engagement to Behavioural Change http://martin.can.unriddle.it
  2. 2. Gamification
  3. 3. Theory of Fun (Raph Koster 2004) ● Our brains are biologically wired to enjoy learning
  4. 4. Motivations to Play (Nick Yee 2005)
  5. 5. Engagement
  6. 6. How to win friends and influence people (Dale Carnegie 1937) ● Begin with praise and honest appreciation ● Call attention to people's mistakes indirectly ● Talk about your own mistakes before criticizing the other person ● Ask questions instead of giving direct orders ● Let the other person save face ● Praise every improvement ● Give the other person a fine reputation to live up to ● Use encouragement. Make the fault seem easy to correct ● Make the other person happy about doing what you suggest
  7. 7. Switch ● Elephant ● Rider ● Path
  8. 8. Drive (Daniel Pink 2011) ● Autonomy ● Mastery ● Purpose on TED
  9. 9. Captology: Persuasive Technology (B.J. Fogg 2002) ● Technology as tools ● Technology as media ● Technology as a social actor
  10. 10. Behavioural Change
  11. 11. Nudge (Richard Thaler 2008) ●
  12. 12. Behavioural Insights Unit ● http://www.behaviouralinsights.co.uk/ ● The next age of government on TED (David Cameron 2010)
  13. 13. Intellectual Yet Idiot (Nassim Taleb 2016) on Medium
  14. 14. Flex: Do Something Different (Fletcher & Pine 2012) ● http://dsd.me
  15. 15. Wot Do U Call It? (Wiley 2004) ● Reflective practitioner in Architecture ● Design-based Research in Educational Research ● Agile Development – In Software Engineer ● Usable Security in Information Security ● Implementation Sciences
  16. 16. Further Literature ● Change by Design ● The Power of Habit – Que – Routine – Reward ● Thinking, Fast and Slow (Daniel Kahneman 2011) ● Will Wright – on engagement vs education in games – http://link.brightcove.com/services/player/bcpid139913618 8?bctid=29089952001 ●
  • OlcaytoCengiz

    Apr. 19, 2017
  • mobiledragoman

    Jan. 25, 2017

This is Martin Ruskov’s presentation from Service Experience Camp 2016 on From Gamification through Engagement to Behavioural Change, held on Day 2 in Raum 3.

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