Improving quality of care at time of birth: The Better Outcomes in Labour Difficulty (BOLD) Project
The BOLD project is the first project under WHO to address maternal mortality and morbidity in underserved regions through a service design approach. M4ID is designing a set of solutions to improve the demand and provision of quality of care at the time of birth using community and facility based research and co-design with women and healthcare staff in Uganda and Nigeria. These solutions aim to redefine labour monitoring, empower midwives in their roles and save lives of mothers and babies in underserved regions. Presenter: Melanie Wendland
9. A tool that will help health workers
to better monitor women
and make decisions about
next steps of their care
during childbirth
New tools for women, their
families and their communities
to support and educate them
during pregnancy and
childbirth
SELMA
Simplified effective labour
monitoring to action tool
PSP
Passport to Safer Birth
13. HOW WE DO IT?
OBSERVE PEOPLE , THEIR
RELATIONSHIPS AND
ACTIONS
TALK WITH WOMEN,
FAMILY MEMBERS AND
HOSPITAL STAFF ABOUT
THEIR PERCEPTIONS
TO IDENTIFY IDEAS AND
SOLUTIONS TO IMPROVE
THE
QUALITY OF CARE
THEN DESIGN & BUILD
TOOLS
TOGETHER
AND TRY THEM OUT
IN PRACTICE
COLLECT FEEDBACK AND
IMPROVE THEM
DISCOVER &
DEFINE
DESIGN &
BUILD
14. Gathering of data:
/ In-depth interviews
/ Direct observation
/ Shadowing
/ Design workshops
Developing prototypes
together with target users:
/ In-depth interviews
/ Workshops
/ Field testing kit
Design of solutions:
From rapid prototypes to minimum
feasible level prototypes that can
Remote
On-location
Uganda
initial visit
Preparations
and desk study
Analysis Analysis
Uganda
design
research
Nigeria
design
research
Uganda
co-design
Nigeria
co-design
Solutions/
research
strategy
Iterative process
Research
preparation
Synthesis
Input Formative
Design
AND WHERE?
16. DOCTORS, WOMEN, NURSES, MIDWIVES
MOTHERS
TRADITIONAL BIRTH
ATTENDANTS &
COMMUNITY HEALTH VOLUNTEERS MEN, FATHERS & FATHERS TO BE
MOTHERS IN LAW, EXTENDED FAMILY
17. PERCEPTIONS, EXPERIENCES
DURING PREGNANCY & BIRTH
KNOWLEDGE AND INFORMATION
SEEKING BEHAVIOR
INTERACTIONS BETWEEN
STAFF AND CLIENTS
CLINICAL PRACTICES AND ROUTINES
MYTHS AND RELIGIOUS
BELIEVES
BARRIERS AND OBSTACLES DECISION MAKING
19. Pregancy, labour
and risk signs Referral
process
Transport
Maternity
waiting home
Admission/
Reception
Waiting
room/hall
Delivery
room
Recovery room/
Overnight stays
Payment/
Discharge
PRE-PREGNANCY PREGNANCY
Woman’s
journey
Key touchpoints
Journey
moments
Access to
blood/drugs
Return
Post-partum
check ups
Stories
Education
Family
planning
Myths and
believes
Stakeholders
and Involvement
Women’s experience
and feelings
Identified issues
and bottlenecks
Questions
to be researched
Opportunities
identified/ Value
creation
Antenatal
check ups
Cultural
norms
Superstitious believes & myths
Fears in general
Attitudes to and awareness towards pregnancy
Role and access to technology and media
Role and communication habits with the stakeholders
Family planning
First touch point pregnancy health care
General health-seeking behaviour andhabits
Level of education & literacy
Previous birth experiences
WOM of birth stories
Perception of facility based care vs. home delivery
ATTENDING ANTENATAL CARE
Reasons for late attendence
Reasons not to attened
Processes, routines and recommended
protocols
Touchpoints and roles
Accessibility
Information
Experience & quality of care
Role of the other stakeholders, like
husbands, mothers-in-law...
IDENTIFYING LABOUR & RISK SIGNS
First touchpoint
Body knowledge
Traditional habits & belifs
Reasons for delaying the transportation
Information about access to help
Bias in risk detection
REFERRAL PROCESS
Process, routines and roles
Motivations, cultural bias
TRANSPORT
Transport options & costs
Reasons for delay
Community insurances & schemes
Communication between the transport
and health facility
Experience
Arrangement of the home-responsibili-
ties
Liabilities
Identification of the
possibilities
Social acceptance
DIY options
Roles, protocols and
touchpoints
Forms of neglect, disrespect and abuse
Roles, processes and protocols (visible
and background)
Delivery statistics
Structural statistics
Supply chain management
Leadership and managerial practices
(feedback, rewarding, motivation)
Training & education
Priorization & screening
Working conditions, safety
Hygiene standards and habits
Accountability
Different spaces (Layout of the facility)
Laws and regulations vs. innovation
potential
Communication and recording methods
Level medical equipments
KPI's for the hospital & staff
Map / journey within the hospital
Home vs. facility experience
Emotional needs and fears
Privacy & embarrassment
Access to information about process and
status
Companions and family members
Knowledge about the patient rights
Costs of hospital stay
Payment methods.
Access to food & water
Hygiene habits
Access to farmacy
Peers & other patients
Access to communication
Options for decision-making
Postnatal care (PNC) / check-ups
Follow-up instructions (breastfeeding
etc.)
Family planning
Take-away packages
Post-facility stories
Reception of the new mother/baby
Reactions to costs
DELIVERY POST-PARTUM
Mother
Husband
Mother in law
Health worker
Friends
32. “This makes my mind think big”
“This makes me focus on one thing”
33. “If we need help we just shout and
hope someone comes. Having a tool
to call for help would really be
useful“
“No one has a full overview on what
is going on.We just see the bits and
pieces and therefore sometimes its
challenging to prioritize right“
34. MIDWIFE
PROFILES
THE RESCUER
THE IMPROVERTHE SURVIVOR
THE FOLLOWER
Less skills
Lack of support
Uncertainty
Clinical process
Experience
Intuition
Authority
Empathy
Contextofwork
Way of working
Sharing work in teams
Complications are taken care in the facility
Often working alone
Complications lead to referrals
35. FOCUS
AREAS
THE RESCUER
THE IMPROVERTHE SURVIVOR
THE FOLLOWER
Less skills
Lack of support
Uncertainty
Clinical process
Experience
Intuition
Authority
Empathy
Contextofwork
Way of working
Sharing work in teams
Complications are taken care in the facility
Often working alone
Complications lead to referrals
TIME & TASK
MANAGEMENT
VALIDATION &
DOCUMENTATION
DATA &
RECOMMENDATION
KNOWLEDGE &
DECISION MAKING
37. ”There is no-one to ask so I just
need to manage.”
The Survivor
MONITORING LABOUR
38. “Service Design sounds like a wonder-
ful approach. Rarely have I been asked
what would really help me. Contribut-
ing to designing the solutions I will use
makes me feel empowered and valued.”