Rapid Service Design by Co-Creating with customer SD teams - Kuudes Kerros - #sda15
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Finnish service design agency Kuudes Kerros participates in the Service Design Achievement of the Year 2015 competition with their project where they worked with the Aalto University Library to transform the library to a learning center. After the merger of the three Universities, the library will re-invent itself as a Learning Center that will open in 2016. The Service Design project faced one major challenge: A tight timeline. The creative solution was to recruit and coach three SD teams that were comprised of librarians, researchers, students and other staff. The teams worked together to co-create the Aalto University Learning Center.
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Rapid Service Design by Co-Creating with customer SD teams - Kuudes Kerros - #sda15
- 1. Learning Center Rapid Service Design by Co-Creating with customer SD teams
- 2. Learning Center What is the market for learning and working? Startup ecosystem Commercial learning services Online learning Self Help Industry What choices are users currently making when they want to learn or work?
- 3. Learning Center Library vs. Learning Center?
- 4. Learning Center What is the role of the library when it comes to learning and working? Learning Center
- 5. Learning Center ONE MAJOR CHALLENGE: 2 weeks 3 campuses 8 different calendars mostly full target segments
- 6. Learning Center Recruiting Service Design teams The Otaniemi library at Aalto University will undergo a full renovation in order to cater for the demands of a modern learning centre. Design Consultancy Kuudes Kerros invites 6-8 students to joint the service design team in perfecting the service concept for the new centre. The work will be done in three teams of four people, lead by a service design professional from Kuudes Kerros. The project will begin with brainstorming the service concept and then building and testing it together with the coaches. The teams will consist of representatives of the learning centre’s target groups. All members will be potential users of the library or producers of services in the learning centre. The work done in the service design teams enables an active role in designing and developing the new Aalto University campus area. This will also give students and staff a unique opportunity to learn about service design in practice. The project will last from September 16th to mid-December 2013, taking up approximately 10-12 active days during that period. The work will include workshop days, target group interviews and user interviews for testing the concepts. All work will be done under the guidance of service design professionals. Sign up asap via email to be a part of this exciting design project, which will benefit all users of the Aalto University library. Teams are likely to fill up fast! Jari Danielsson Design Consultancy Kuudes Kerros, Strategy Director email: jari.danielsson@kuudes.fi
- 7. Learning Center researchers exchange students library staff kuudes kerros students
- 8. Learning Center On Campus -teams
- 9. Learning Center On Campus -teams
- 10. Learning Center On Campus -teams
- 11. Learning Center On Campus -teams Otaniemi campus 73 Töölö campus 20 Arabia campus 24 Teachers 12 Library staff 16 TOTAL 194 Alumni 3 Researches 6 Vipu-team 6 TOST-unit 20 Company representatives 10
- 12. Learning Center HEADACHE problems EXAMPLES: healthy food delivery visual information map Creating a project language: finding real problems MIGRAINE problems EXAMPLES: 24/7h open space large lockable storages
- 13. Learning Center 6 target segments Teachers Company representatives Researchers Jack of All Trades Lonely Wolf Social Animal
- 14. Learning Center TWO WAYS OF DESIGNING SERVICES
- 15. Learning Center Examples of problem based services LOCK & LOAD Social Spaces
- 16. Learning Center Lainaus/Palautus Käsikirjasto Kurssikirjat Kokoelmat Lehtisali Gradut Sähköiset julkaisut Tieteellisten lehtien rankinglistat Artikkelitietokannat Tutkimusmenetelmätietokannat Verkkokurssien kokoomatieto-kannat Tiedonhaun itseopiskelusivusto Personoitu opetus Tutkimusmaisemapalvelu Data.aalto.fi Visualisoidut e-aineistot Tiede- ja taideaukio DIY Seminaaripalvelu Emeritus Lounge Kompassi Academic Mind Sparring Ryhmätyötilat S, M, L, XL Muokkaa oma työskentelytilasi Pitch Room Graafisen suunnittelu pop up -piste Super Data Room Visual Resources Center Video editing Lock & Load – kehon ja mielen virkistyspaja Big Hairy Audacious goal (BHAG) board Service promise: Learning together makes us the best in the world VIsualisoidut palvelut Kirjojen jonotuslista Sähköinen helppari Vertaistukikeskustelupalsta Sähköinen palveluportfolio Tietoasiantuntijapalvelu Aloituspaketti tutkijalle Henkilökohtainen ohjaus -vier-ihoito Tutkijan julkaisuapu Päivystysvuoro kampuksella Tenttiakvaario Cave Room Information & Learning Events & Networking Working Personal productivity GRAPHIC DESIGN POP-UP STUDIO Examples of Service Promise Media Spaces based services
- 17. Learning Center The Service Concept consisted of new service promise based on customer needs 23 totally new services DIY SEMINAR SERVICE Seminar Spaces ALUMNI, TEACHERS´ LOUNGE Social Spaces ACADEMIC MIND SPARRING Learning Spaces LOCK & LOAD Social Spaces ACCESSIBLE LEARNING Learning Spaces CAVE ROOM Meeting Spaces CUSTOMIZE YOUR OWN WORKSPACE Learning Spaces S, M, L, XL Meeting Spaces PHONE BOOTHS Media Spaces BETA DESK Media Spaces EXAM AQUARIUM Media Spaces SCIENCE & ART SQUARE Event Spaces GRAPHIC DESIGN POP-UP STUDIO Media Spaces THE COMPASS Other Spaces 3D PRINTING HEAVEN Media Spaces COPYING SERVICE Other Spaces CAFE, RESTAURANT, TERRACE Social Spaces VIDEO EDITING Media Spaces VISUAL RECOURSES CENTER Media Spaces SERVICE COMMUNICATION Other Spaces PITCH ROOM Media Spaces BHAG Other Spaces SUPER DATA ROOM Media Spaces
- 18. What is the role of the library when it comes to learning and working? Learning Center
- 19. What is the role of the new Learning Center when it comes to learning and working? Learning Center
- 20. Learning Center New role - Community Manager team Coordinating most new social services A positive person or team that is willing and able to network Enough knowledge and skills to talk Academia
- 21. Learning Center HANDING OFF
- 22. Learning Center How to hand off a Service Concept? 126 LUENTOSALI 60,2 m2 127 KOKOUSHUONE 31,9 m2 128 TSTO 11,8 m2 129 TSTO 11,8 m2 130 TSTO 12,3 m2 131 TSTO 11,7 m2 132 TSTO 11,7 m2 133 TSTO 11,5 m2 134 TSTO 11,7 m2 135 TSTO 11,7 m2 136a TSTO 9,0 m2 137 TSTO 11,9 m2 136b ET 2,4 m2 139 KILTAH 24,8 m2 140 WC/N 11,1 m2 141 WC/M 19,2 m2 142 WC 2,3 m2 143 SIIV 3,0 m2 144 VASTOTTO 3,2 m2 145 TSTO 27,7 m2 146 TSTO 28,2 m2 147 TSTO 20,5 m2 148 TSTO 45,0 m2 101 IV-KONEH. 103,1 m2 102 PORRAS 29,7 m2 103 0,6 m2 104 HISSI 1,6 m2 105a SIIV 5,8 m2 105b WC/N 3,9 m2 105c WC/M 3,4 m2 106 TSTO 34,9 m2 107 TSTO 14,7 m2 108 TSTO 13,6 m2 109 TSTO 14,7 m2 110 TSTO 25,3 m2 111 TSTO 14,6 m2 112 TSTO 13,8 m2 113 TSTO 48,2 m2 114 KÄYTÄVÄ 70,7 m2 115 KIRJASTOTILA 895,9 m2 116 PORRAS 11,8 m2 117 LÄHIVAR 2,6 m2 118 LÄHIVAR 16,9 m2 119 HISSI 4,0 m2 120a LÄHIVAR 6,3 m2 120b TEKN 5,2 m2 121 LÄHIVAR 26,6 m2 122a KÄYTÄVÄ 15,0 m2 123a LÄHIVAR 62,3 m2 122b PORRAS 7,7 m2 123b PORRAS 4,6 m2 124 SISÄÄNTULOAULA 385,8 m2 125a TK 8,5 m2 125b TK 8,5 m2 150 PORRAS 21,8 m2 149a TSTO 94,1 m2 149b 0,5 m2 149a 0,7 m2 138 HISSI 2,6 m2 C +10.03 B1 B1 B2 B2 B2 B2 B2 B1 B1 B1 B1 B2 B1 B1 B1 B1 B1 B2 B1 +9.16 +9.65 +12.10 +11.99 A iv iv sp sp sp sp sp sp iv iv meeting space S, M, L, XL customize your own workspace learning space seminar space café terrace terrace aalto shop SCIence & art square showroom gallery alumni lounge 3D printing heaven super data room printing all aalto programmes big screens for laptops master diplomas book launching course books 24/7 customer services E-articles lock and load 24/7 kitchen 1# floor
- 23. Learning Center Further development
- 24. Learning Center Learning Center +
- 25. Learning Center Kuudes Kerros, Tehtaankatu 27–29 D, 4. krs, 00150 Helsinki