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The Power of Instagram
POWER OF
PICTURE
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
80% OF THE BRAIN IS DEDICATED
TO VISUAL PROCESSING
PHOTOS ARE THE MOST
Photo Link Album Video Status
87%
4% 4% 3% 2%
SHARED ON FACEBOOK
Source: eMarketer
POWER OF
INSTAGRAM
Launch 2010
Kevin Systrom
CEO and Co-Founder
@kevin
MOBILE APP
FILTERS
TAKING PEOPLE WITH YOU/
TELL A STORY
300.000.000
70% OUTSIDE THE U.S.
(April 2015: 69 Million on Facebook)
(Instagram, December 2014)
The Power of Instagram
1.4 MILLION USERS
(NewCom, February 2014)
2.3 MILLION
1.1 MILLION / FEB 2014
PEOPLE LIKING INSTAGRAM ON FACEBOOK IN THE NETHERLANDS
DEMOGRAPHICS IN THE NETHERLANDS
(GENERATED FROM FACEBOOK LIKES)
13 - 17 years
18 - 29 years
30 - 40 years
41+ years
21.5%
53.3%
13.9%
11.3%
42%
58%
Male
Female
HIGH ENGAGED
COMMUNITY
30 BILLION
INSTAGRAM USERS LOVE TO CREATE NEW CONTENT DAILY
PHOTOS SHARED IN TOTAL
2.5 BILLION
DAILY LIKES
70 MILLION
PHOTOS PER DAY
AVERAGE PER POST
35 LIKES
GUESS WHICH
CELEBRITY POSTED THE
MOST LIKED PHOTO?
The Power of Instagram
MOST LIKED PHOTO ON
INSTAGRAM
2.5 MILLION
QUESTION!
WHY?
The Power of Instagram
CONSUMER SHIFT
DESIRE
@GOPRO
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
BE WHERE YOUR
CUSTOMERS ARE
ENGAGEMENT
> Source: Forrester
The Power of Instagram
DO’S &
DONT'S
CONTENT
#TRAVELLING #FOOD #FASHION
Do’s & Don’ts
@IVETESANGALO
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
@CITIZENM
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
@HEMANEDERLAND
The Power of Instagram
The Power of Instagram
The Power of Instagram
TIMING
5PM 7PM
The Power of Instagram
The Power of Instagram
FILTERS
The Power of Instagram
The Power of Instagram
VIDEOS
Do’s & Don’ts
○ Videos? MYSTERYLAND EXAMPLE
Do’s & Don’ts
○ Videos? MYSTERYLAND EXAMPLE
Do’s & Don’ts
○ Videos? MYSTERYLAND EXAMPLE
Do’s & Don’ts
○ Videos? MYSTERYLAND EXAMPLE
CONTENT CHECKLIST
#CONSISTENCY
#FREQUENCY
#TIMING
#FILTERS
#LINKS
#VIDEO
PROMOTE
The Power of Instagram
GEOLOCATION
TAGGING
HASHTAG
HASHTAGS
The Power of Instagram
The Power of Instagram
#DON’TBESPAMMY
ENGAGE
The Power of Instagram
INFLUENCERS
BRANDED
CONTENT
▪ Branded content by influencers
▪ > 250 Instagram influencers
▪ > 2.000.000 followers
▪ M/V 17 t/m 35 jaar
▪ Pay per Instagram share
▪ Photo of Instagram video
▪ Products send to the influencers
Interest:
Beauty, Fashion, Lifestyle, Food, Gadgets
“We connect brands & influencers”
INSTAGRAM ADVERTISING BY POPULAIR INFLUENCERS.
BRANDED
CONTENT
JUST A FEW OF OUR INSTAGRAM INFLUENCERS.
Insides: >250 Instagram influencers, > 2 miljoen followers, 50.000 likes per week
CASE
OREO
BRANDED CONTENT FOR OREO SNACKHACK (VIDEOS).
CASE
OREO
The Power of Instagram
The Power of Instagram
CASE
OREO
#OREOSNACKHACKNL
27 instagram videos created by 12
influencers
> 104 K likes, 5.3 K comments, 98% positive
sentiment
PROMOTE CHECKLIST
#ADS
#GEOLOCATION
#TAG PEOPLE
#HASHTAG
#ENGAGE
#INFLUENCERS
USER GENERATED
CONTENT
70 MILLIONPHOTOS SHARED EVERYDAY DAY
PUBLIC &
HASHTAGS
©
©
TERMS OF USE
COPYRIGHT
PRIVACY
CONTESTS PERMISSIBLE
WITH #?
WHAT ABOUT CROSS CHANNEL?
LEGAL CLAIM
WHAT TO DO?
RISKS?
$ BAD
PRESS
LEGAL CHECKLIST
#COPYRIGHT & PRIVACY
#CONSENT
#TERMS AND CONDITIONS
#NOTICE AND TAKEDOWN
The Power of Instagram
@AUSTRALIA
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
The Power of Instagram
BE PROACTIVE
The Power of Instagram
The Power of Instagram
CONTESTS
The Power of Instagram
GOAL
Attract new international students to
VU University through Instagram
photo’s shared by current students.
TARGET GROUPS
We targeted 1.000 current VU
International Students on Facebook
and by email
652 PHOTOS
324 CONTRIBUTORS
11.519 LIKES ON PHOTOS
663 COMMENTS ON PHOTOS
JULY 6th
BEYOND ONLINE
The Power of Instagram
The Power of Instagram
The Power of Instagram
Case Ivete Sangalo
USC CHECKLIST
#POWER THE PEOPLE
#COPYRIGHT
#CONTESTS
#PROACTIVE
#BEYOND INSTAGRAM
#BEYOND ONLINE
#HUPHOLLANDHUP
*
41.473Total posts on Instagram with the Hashtag #HupHollandHup
*
44%18.123 Private Posts
56%23.350 Public Posts
*
23.350Total public posts on Instagram with the Hashtag #HupHollandHup
*
22.408Public posts during the World Cup 2014
*
Based on Public Posts
How People Reacted on Each Match
*
1.2MLikes on #HupHollandHup public posts
*
53KComments on #HupHollandHup public posts
*
18.267Contributors
#HEMA
70.822 → 135.909
TOTAL POSTS
92% Growth
August 2014 vs April 2015
8.425 → 26.445
PUBLIC POSTS
213% Growth
July 2012 - July 2013 vs July 2013 vs July 2014
#ALBERTHEIJN
13.495 → 21.249
57% Growth
August 2014 vs April 2015
Total Posts
2.283 → 4.116
80% Growth
July 2012 - July 2013 vs July 2013 - July 2014
Public Posts
#koningsdag (21.384)
#koninginnedag (7.339)
2015?44.355
#Party for you and
10 #colleagues
The Power of Instagram

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The Power of Instagram